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" An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore. "
Edward de Bono
Ignore
Decisions
Attention
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" I think school is a place where thinking should be taught. "
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" There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don't have to think, you just have to get more information - gets very dangerous. "
Edward de Bono
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" Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car. "
Edward de Bono
Motor
Car
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" If you wait for opportunities to occur, you will be one of the crowd. "
Edward de Bono
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" My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four. "
Edward de Bono
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Like
" Humor is by far the most significant activity of the human brain. "
Edward de Bono
Humor
Brain
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" Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas. "
Edward de Bono
Ideas
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" Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced. "
Edward de Bono
Lie
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Opportunity
" The need to be right all the time is the biggest bar to new ideas. "
Edward de Bono
Time
Ideas
Need
" Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent. "
Edward de Bono
Hours
Thinking
Just
" It's always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor. "
Edward de Bono
Me
Always
Little
" I think there is a danger with young people of being dependent in the sense that they don't acquire any identity or self-image of themselves as thinkers. "
Edward de Bono
Identity
Danger
People
" Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven. "
Edward de Bono
Way
Power
People
" People should realize we're jerks just like them. "
Edward de Bono
People
Realize
Should
" In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures. "
Edward de Bono
Be Prepared
Future
Striving
" One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity. "
Edward de Bono
Simple
Motivation
Creativity
" Unhappiness is best defined as the difference between our talents and our expectations. "
Edward de Bono
Best
Talents
Expectations
" What the joke displays is a switch in perception. This is important in changing the way we think. "
Edward de Bono
Perception
Important
Joke
" Logic will never change emotion or perception. "
Edward de Bono
Perception
Change
Will
" Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic. "
Edward de Bono
Perception
Logic
Mistakes
" If you never change your mind, why have one? "
Edward de Bono
Never
Mind
You
" An idea that is developed and put into action is more important than an idea that exists only as an idea. "
Edward de Bono
Important
Put
Only
" Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured. "
Edward de Bono
Creative
Thinking
Talent
" Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists. "
Edward de Bono
Problem
Sometimes
Action
" To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field. "
Edward de Bono
Mad
Yourself
You
" I must say, I don't feel very qualified to be a pop star. I feel very awkward at times in the role. "
Edward de Bono
Star
Awkward
Feel
" A painter may be looking at the world in a way which is very different from everyone else. If he's a craftsman, he can get other people to see the world through his eyes, and so he enlarges our vision, perception, and there's great value in that. "
Edward de Bono
See
Great
People
" Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting. "
Edward de Bono
Life
Hope
Fun
" Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity. "
Edward de Bono
Reason
Human
Cheap
" I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn't have the established route to it. "
Edward de Bono
Great
Children
Child