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" To me, you make a tradeoff. It might be a little bit more expensive. But you're getting a better tasting, higher quality food that's going to be better for your health and better for the environment. "

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" One of the sad things about retiring is that you just become increasingly irrelevant. The world flows around you, and you don't seem to be impacting it any longer. "

John Mackey

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" Whole Foods has a good health care plan. "

" Health care is a service that we all need, but just like food and shelter, it is best provided through voluntary and mutually beneficial market exchanges. "

" Libertarians are constantly arguing with each other who is the most pure libertarian and who is most ideologically pure. "

" Back then, before the Internet, you had these paper catalogs that you ordered all the food from. So, we flipped through the catalogs, looked up the food we wanted, called them up, and they would show up in trucks. "

" More than once in the history of Whole Foods Market, the company was unable to collectively evolve until I myself was able to evolve - in other words, I was holding the company back. My personal growth enabled the company to evolve. "

" I started out young and idealistic, and it was all about social justice and fair distribution of resources. I didn't understand why everybody couldn't be equally prosperous. "

" Amazon is certainly not a perfect company. However, doctors, teachers, engineers, journalists, politicians, and labor unions are also on a continuum of consciousness, and none are perfect either. It is easy to judge and find fault with any company if that is what one's ideological biases wish to see. "

" I love my cooking tools because I enjoy cooking - a Vitamix for smoothies and a rice cooker for steel-cut oats. I travel with a small rice cooker. I soak oats overnight, and when I get up, I just turn the rice cooker on, and it cooks the oats perfectly every time. "

" A healthy society rests on three pillars: business, government and civil society, or non-profits. Each has a distinct and important role to play, and all three need to work together synergistically to create the most value for society. "

" One of the most important things we do is we've organized our stores and our workforce into teams. "

" Your typical business just measures the metrics that have to do with the profitability of the business one way or another. But you can have metrics that measure employee happiness and the morale. You can also do direct customer surveys; you can track it over time. You can do supplier satisfaction scores as well. "

" Healthier team members get a bigger food discount. We give our sickest team members an option to go through what we call the Total Health Immersion, where we take them off for a week, and we do intensive diet-and-lifestyle education. "

John Mackey

Health

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" The right actions undertaken for the right reasons generally lead to good outcomes over time. "

" I was in my early 20s and open to alternative lifestyles. I thought, 'I bet you get a lot of attractive, interesting women in a vegetarian co-op.' "

" Use the energy that fear creates to focus the mind more intently on the present moment - where fear doesn't exist. "

" When I'm hiring leaders, I pay a lot of attention to what their peers and what people who report to them say about them. We want people who relate well with their peers and cooperate in an exchange of information rather than being overly competitive. "

" I really think people should live to be 100 years old pretty much disease-free. I think that's our genetic potential. "

" The way most people approach business - and the way they mostly teach in business school - involves the analytical mind. It divides it up and looks at parts in isolation. "

" I believe that all forms of socialism have been proven over time to result in a loss of both economic and civil liberties, with increasing poverty. "

" You can't live if you don't eat, but you don't live to eat. And neither does business exist primarily to make a profit. It exists to fulfill its purpose, whatever that might be. "

" Shopping for groceries for most people is like a chore. It's like doing the laundry or taking out the garbage. And we strive to make shopping engaging, fun and interactive. "

" Snatam Kaur is a yogini, and I find her music deeply spiritual. I feel more love and I feel more peace when I listen to her music. "

" I believe our philosophy of conscious capitalism will eventually be widely adopted primarily because it is a better way to do business, and it creates more total value in the world for all of its stakeholders. "

" Whole Foods Market tries to embody all of the principles of conscious capitalism all the time, but like any person or company, we sometimes fall short. "

" I've been doing long-distance backpacking since 2002 when I hiked the Appalachian Trail. You start to calm down and relax and get into the slower rhythm of nature. "

" We've always tried to be good citizens in the communities that we do business in. "

" I think for any small business that's bootstrapped, the overwhelming challenge initially is getting to positive cash flow. "

" A healthy diet is a solution to many of our health-care problems. It's the most important solution. "

" I really do believe that America has this weight problem - obesity issues - and we have all these diseases that we get - heart disease, cancer, diabetes, autoimmune diseases - that are primarily lifestyle diseases. "