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" Amongst high unemployment rates, a competitive job market and a shrinking global economy, the emerging social media industry only continues to grow. "
Ryan Holmes
Job
Economy
Media
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" One of the most important principles I've learned is, every so often, just drop everything. Stop racing from one party to the next. "
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" Social media listening tools make it easy to track brand references and mentions, and these functions can still be handled ably by a small, dedicated team. "
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" Social media is the future, with employers recognizing they need to start hiring people with the right skills. "
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" For everybody in their busy lives, you need to invest in sharpening your tools, and you need to invest in longevity. "
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" From its humble origins in college dorm rooms, social media has quietly crept into the boardroom. "
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" As a child, I did what any normal kid who grew up without any electricity would do - I spent countless hours working on a computer wired to my parents' car battery... and learned how to code. This natural passion for computers lead me into the Internet market during the late 1990s and early 2000s. "
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" Pizza made me who I am. In the summer of 1998, I dropped out of college and started a pizza restaurant called Growlies in my hometown in rural Canada. My seed money: a credit card with a $20,000 limit. "
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" Social media teams tend to be decentralized - a motley mix of in-house experts, off-site consultants and international partners. The result: Confusion, rogue tweets, and off-message posts are almost inevitable. The worst gaffes live on in social media infamy. "
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" The reality is that SXSW is packed with brilliant entrepreneurs, investors and partners. They're everywhere, zipping back and forth like thousands of atoms. Your chances of colliding with one actually improve just by standing still. "
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" For resourceful tech founders, finding capital is rarely a problem; making the best use of it is another story. A few years slinging pepperoni pies and chicken wings - on tiny margins and with minimal investment - might not be the worst fiscal training. "
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" Early in my career, I was involved with engineer-led projects, where designers came in late in the game and were expected to put lipstick on an existing code base. This almost never works. "
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" For an older generation of employees, social media often remains misunderstood and underutilized. "
Ryan Holmes
Media
Employees
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" Everybody getting a significant exit creates a legacy and creates something that you can pay forward and bootstrap an industry in a substantial way. "
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Legacy
Pay
" You can run a sprint or your can run a marathon, but you can't sprint a marathon. "
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Marathon
Run
" The point is that instead of a monolithic brick of printed content - delivered more or less unchanged to all subscribers - social media offers news that is personalized and nimble. "
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" LinkedIn and Flickr, among other sites, have already proven freemium can generate revenue in the social media context. "
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" Workflow and usability are not afterthoughts; they impact the core of any project and dictate how it should be engineered. "
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Core
Any
" Social media has shaken up the world of sales, with Facebook, LinkedIn and Twitter offering new ways to hound leads and unprecedented insights into clients. "
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" For anyone who devours the web on a daily basis, the biggest problem is too much of a good thing. There's so much extraordinary content - from articles to images, videos and Tweets - that it's almost impossible to keep track of it. "
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Good
Web
Problem
" Not using social media in the workplace, in fact, is starting to make about as much sense as not using the phone or email. "
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Workplace
Media
Phone
" It may be coincidence that the decline of newspapers has corresponded with the rise of social media. Or maybe not. "
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Coincidence
Social Media
Rise
" Importantly, companies are using social media to do things that go way beyond just chatting up existing customers on Facebook. Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools. "
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Job
Community
Support
" Entrepreneurs, by disposition, are built to think big. When a role no longer affords those opportunities, it might be best to leave it in capable hands and move on. "
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Big
Move On
Opportunities
" Email is familiar. It's comfortable. It's easy to use. But it might just be the biggest killer of time and productivity in the office today. "
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Easy
Today
" Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word. "
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" I don't know how many times I've turned to Twitter and Facebook to commiserate and celebrate, bounce ideas off of friends, colleagues and other entrepreneurs, and just connect with the wider world outside my office. "
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" I'd love to build a brand, a legacy. "
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" Virtual currencies, used to buy digital goods inside online games, have become an integral part of the Internet landscape. "
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" The longer you're stuck in a position that doesn't truly challenge you, the less likely you'll be able to leave it. Inertia, in fact, is one of my worst fears. "
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" Silicon Valley isn't the only game in town. Tech is increasingly decentralized. Around the world, new tech centers with younger companies are able to embrace a different approach to talent: recruit locally, identify homegrown prospects and, in a phrase, bring them along for the ride. "
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New
Talent
World