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" No surprise that, as companies have adopted social media en masse, demand for software and applications to manage and monitor social use has exploded. "

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" When you think of technology that gets people excited - long lines at stores, enthusiastic reviews in the blogosphere, passionate evangelists - the first thing to come to mind probably isn't thermostats. Then, along came Nest. "

" Payfirma has revolutionized the payment process, consolidating mobile, e-commerce and in-store payments under a single solution, much like HootSuite did for social media. "

" It helps to look at branding as a challenge that entrepreneurs spend years perfecting. "

" One of the most important principles I've learned is, every so often, just drop everything. Stop racing from one party to the next. "

" Social media marketers have already shown unusual savvy in executing campaigns in Brazil. "

" Although the tech industry is very open to change, many people still have a closed-off mentality where, in the interest of protecting their ideas, they keep them hidden in dark caves. "

" You can run a sprint or your can run a marathon, but you can't sprint a marathon. "

" Email is familiar. It's comfortable. It's easy to use. But it might just be the biggest killer of time and productivity in the office today. "

" Customer service teams at many companies have already embraced social media, often out of necessity. "

" An exit is only a success if you set an exit as your primary goal. My primary goal was to build a globally influential tool, to build something from the ground up that could literally change how we communicated in business and individually. "

" We've all been inundated with so many ingenious, must-have, time-saving apps and tools that we really don't have a second left to spare. "

" Certification programs for social media are blossoming as a response to the demand for more social media training. Both industry professionals and recent graduates are tapping into tactical training programs to help them stay up to date as the industry grows. "

" At the most basic level, prioritizing design also represents a practical consideration. It's far easier to design first and engineer later. "

" Everybody getting a significant exit creates a legacy and creates something that you can pay forward and bootstrap an industry in a substantial way. "

" Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity, monetization, and user experience. "

" Anyone working at HootSuite will tell you that I don't sugarcoat my opinions. I heavily encourage feedback and suggestions - partly because I'm blunt about offering the same in return. "

" As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast. "

" Workflow and usability are not afterthoughts; they impact the core of any project and dictate how it should be engineered. "

" Not using social media in the workplace, in fact, is starting to make about as much sense as not using the phone or email. "

" Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools. "

" While social media skills were once a 'nice-to-have,' accreditation in the space is becoming a requirement for many of these job titles. Hiring managers and job seekers are realizing that printing stacks of resumes is turning passe, and social media is rising as the new way of generating real-time networking opportunities. "

" HootSuite never had a big launch. We were lucky to even have office space. "

" Ultimately, I'd love to see a legacy company that has alumni that come out of it and go on to create other big things. A maple-syrup mafia, a HootSuite mafia. "

" One of the ironies of a conference dedicated to all things digital and virtual is that the best ways to connect with people are surprisingly old-school. Social media tools can improve the odds of a serendipitous encounter at SXSW, but old-fashioned hustle, palm-pressing and - above all - creativity go a long way. "

" I often talk about the PayPal mafia out of San Francisco, people that were in PayPal and got out of PayPal and continue to reinvest in other start-ups and create a huge pay-it-forward type of network there. "

" The growing role of enterprise social media, plus the growing budgets and authority of CMOs entrusted with choosing the best platforms, translates into an exciting future for apps that harness social potential for large companies. "

" Landing a million-dollar investment for your startup is exhilarating. But as big as that number sounds, it doesn't go far. Many startups just getting off the ground won't have a CFO to monitor finances. It doesn't take much for spending to spiral out of control. "

" Social media, for all of its limitations, is rarely irrelevant. The stream of updates on your Facebook page, for instance, is algorithmically engineered to be darn-near irresistible. "

" My first real venture was a paintball company I started in Grade 10, when I was 16. After hearing about it from a friend, I realized my town didn't have a playing field. I did some research, spoke with other paintball company owners, and I started my own field the following summer. "

" Providing better computer science education in public schools to kids, and encouraging girls to participate, is the only way to rewrite stereotypes about tech and really break open the old-boys' club. "