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" Silicon Valley isn't the only game in town. Tech is increasingly decentralized. Around the world, new tech centers with younger companies are able to embrace a different approach to talent: recruit locally, identify homegrown prospects and, in a phrase, bring them along for the ride. "

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" The point is that instead of a monolithic brick of printed content - delivered more or less unchanged to all subscribers - social media offers news that is personalized and nimble. "

Ryan Holmes

Media

Brick

Social Media

" Social media is the future, with employers recognizing they need to start hiring people with the right skills. "

" Since social networks gained popularity extremely rapidly, there had been a debate as to whether social media was a fad. There are countless pieces of evidence now proving the contrary, among them the explosion in Twitter growth and Facebook's public listing. "

" During the early days of HootSuite, when social media was still seen as a fad, I made the decision to treat our funding as if it were my personal bank account. That's not to say I blew it on fast cars and fancy dinners. Exactly the opposite. "

" I often talk about the PayPal mafia out of San Francisco, people that were in PayPal and got out of PayPal and continue to reinvest in other start-ups and create a huge pay-it-forward type of network there. "

" For anyone who devours the web on a daily basis, the biggest problem is too much of a good thing. There's so much extraordinary content - from articles to images, videos and Tweets - that it's almost impossible to keep track of it. "

" I think that Vancouver as well as Canada needs a boot camp for young entrepreneurs. We have already seen tens if not hundreds of people put their names forward to be involved in the program, and we just think this is an amazing way to accelerate what they're doing. "

" LinkedIn and Flickr, among other sites, have already proven freemium can generate revenue in the social media context. "

" Virtual currencies, used to buy digital goods inside online games, have become an integral part of the Internet landscape. "

" Ultimately, I'd love to see a legacy company that has alumni that come out of it and go on to create other big things. A maple-syrup mafia, a HootSuite mafia. "

Ryan Holmes

Create

See

" Don't be scared to try new things, but remember to hold on to the vision of your company and the initial successes that defined your brand. "

" Understanding and respecting your roots is critical not only to winning the tech talent wars but leaving a legacy that transcends bottom lines. "

" As social is where consumers' eyeballs are, businesses must take ownership of their online company profiles. By providing their customers with a place to share content, social media managers can monitor and track content which directly relates to their brand. "

" Building outrageous expectations about the next big thing - be it a personal video chatting service or venue-based photo sharing app - can create all sorts of complications when things don't go as planned. "

" Although the tech industry is very open to change, many people still have a closed-off mentality where, in the interest of protecting their ideas, they keep them hidden in dark caves. "

" One of the ironies of a conference dedicated to all things digital and virtual is that the best ways to connect with people are surprisingly old-school. Social media tools can improve the odds of a serendipitous encounter at SXSW, but old-fashioned hustle, palm-pressing and - above all - creativity go a long way. "

" You can run a sprint or your can run a marathon, but you can't sprint a marathon. "

" As a child, I did what any normal kid who grew up without any electricity would do - I spent countless hours working on a computer wired to my parents' car battery... and learned how to code. This natural passion for computers lead me into the Internet market during the late 1990s and early 2000s. "

" It may be coincidence that the decline of newspapers has corresponded with the rise of social media. Or maybe not. "

" Landing a million-dollar investment for your startup is exhilarating. But as big as that number sounds, it doesn't go far. Many startups just getting off the ground won't have a CFO to monitor finances. It doesn't take much for spending to spiral out of control. "

Ryan Holmes

Ground

Investment

" Amongst high unemployment rates, a competitive job market and a shrinking global economy, the emerging social media industry only continues to grow. "

" It helps to look at branding as a challenge that entrepreneurs spend years perfecting. "

" At the most basic level, prioritizing design also represents a practical consideration. It's far easier to design first and engineer later. "

" Tech companies don't exist in a bubble; they draw from and feed into a larger community. Ideally, the relationship is symbiotic. "

" One of the most important principles I've learned is, every so often, just drop everything. Stop racing from one party to the next. "

" Every day I'd come home after school, pop the hood of my mom's car, put alligator clips on the battery, and wire into the house and go play on my computer. If I used it for too long, I'd wear down the car battery, and my mom would be all mad at me the next day. "

Ryan Holmes

School

Day

" I'd like to think my company HootSuite is anything but a stodgy old-boys' club. As a social media company, our employees are by and large young, progressive and open-minded. "

" Social media teams tend to be decentralized - a motley mix of in-house experts, off-site consultants and international partners. The result: Confusion, rogue tweets, and off-message posts are almost inevitable. The worst gaffes live on in social media infamy. "

" Not using social media in the workplace, in fact, is starting to make about as much sense as not using the phone or email. "

" Social media has shaken up the world of sales, with Facebook, LinkedIn and Twitter offering new ways to hound leads and unprecedented insights into clients. "