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" Social media marketers have already shown unusual savvy in executing campaigns in Brazil. "

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" As an entrepreneur, the pressures of a startup can be enormous, but it's rarely life or death. "

" The growing role of enterprise social media, plus the growing budgets and authority of CMOs entrusted with choosing the best platforms, translates into an exciting future for apps that harness social potential for large companies. "

" Building outrageous expectations about the next big thing - be it a personal video chatting service or venue-based photo sharing app - can create all sorts of complications when things don't go as planned. "

" Landing a million-dollar investment for your startup is exhilarating. But as big as that number sounds, it doesn't go far. Many startups just getting off the ground won't have a CFO to monitor finances. It doesn't take much for spending to spiral out of control. "

" Importantly, companies are using social media to do things that go way beyond just chatting up existing customers on Facebook. Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools. "

" When you think of technology that gets people excited - long lines at stores, enthusiastic reviews in the blogosphere, passionate evangelists - the first thing to come to mind probably isn't thermostats. Then, along came Nest. "

" Social media is the future, with employers recognizing they need to start hiring people with the right skills. "

" Everybody getting a significant exit creates a legacy and creates something that you can pay forward and bootstrap an industry in a substantial way. "

" Social media has given companies access to unprecedented amounts of information on client behavior and preferences - so-called Big Data. But making sense of it all and turning it into actionable policy has been elusive. "

" Don't be scared to try new things, but remember to hold on to the vision of your company and the initial successes that defined your brand. "

" Payfirma has revolutionized the payment process, consolidating mobile, e-commerce and in-store payments under a single solution, much like HootSuite did for social media. "

" While social media skills were once a 'nice-to-have,' accreditation in the space is becoming a requirement for many of these job titles. Hiring managers and job seekers are realizing that printing stacks of resumes is turning passe, and social media is rising as the new way of generating real-time networking opportunities. "

" If you catch me lying, it's probably because I'm about to surprise someone for their birthday, or hide away the specific details about a company getaway to a strange but amazing place. "

" For some people, staying grounded means doing yoga. For others, it's spending time with family. Social media, too, can be a lifesaver. "

" It may be coincidence that the decline of newspapers has corresponded with the rise of social media. Or maybe not. "

" I think that Vancouver as well as Canada needs a boot camp for young entrepreneurs. We have already seen tens if not hundreds of people put their names forward to be involved in the program, and we just think this is an amazing way to accelerate what they're doing. "

" The reality is that SXSW is packed with brilliant entrepreneurs, investors and partners. They're everywhere, zipping back and forth like thousands of atoms. Your chances of colliding with one actually improve just by standing still. "

" LinkedIn and Flickr, among other sites, have already proven freemium can generate revenue in the social media context. "

" Certification programs for social media are blossoming as a response to the demand for more social media training. Both industry professionals and recent graduates are tapping into tactical training programs to help them stay up to date as the industry grows. "

" For resourceful tech founders, finding capital is rarely a problem; making the best use of it is another story. A few years slinging pepperoni pies and chicken wings - on tiny margins and with minimal investment - might not be the worst fiscal training. "

" Although social media is a relatively new form of communication, it has become the primary way retailers and customers are interfacing. "

" As technology has improved, our digital lives have only grown more tangled and cluttered. "

" I'd love to build a brand, a legacy. "

" As social is where consumers' eyeballs are, businesses must take ownership of their online company profiles. By providing their customers with a place to share content, social media managers can monitor and track content which directly relates to their brand. "

" Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools. "

" The point is that instead of a monolithic brick of printed content - delivered more or less unchanged to all subscribers - social media offers news that is personalized and nimble. "

" Facebook, Twitter and Google have all opened offices in Brazil, recognizing the importance of localizing their products and customer service efforts. "

" Without grounding, it's easy to embrace the 'baller' lifestyle: dropping out of tech, throwing money at cars, boats and real estate, and slipping into a cycle of spending and indulgence. "

" Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity, monetization, and user experience. "

" I grew up off the grid in Vernon, and I saw my parents work hard every day, as teachers but also while farming and building a log home. So from a young age I knew the value of hard work. "