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" Don't be scared to try new things, but remember to hold on to the vision of your company and the initial successes that defined your brand. "

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" Amongst high unemployment rates, a competitive job market and a shrinking global economy, the emerging social media industry only continues to grow. "

" A critical question to ask when bringing in a new CEO to take the reins of a company you started is: Do you want someone who will maintain company culture or reinvent it? "

" Everybody getting a significant exit creates a legacy and creates something that you can pay forward and bootstrap an industry in a substantial way. "

" By allowing multiple partners to contribute, an open platform can nurture an entire ecosystem of developers and apps. Good products integrate and become great products. Users get a one-stop solution for social needs. "

" My first real venture was a paintball company I started in Grade 10, when I was 16. After hearing about it from a friend, I realized my town didn't have a playing field. I did some research, spoke with other paintball company owners, and I started my own field the following summer. "

" The decision to leave a company you founded and move on to a new project is never an easy one. "

" I'd like to think my company HootSuite is anything but a stodgy old-boys' club. As a social media company, our employees are by and large young, progressive and open-minded. "

" As a child, I did what any normal kid who grew up without any electricity would do - I spent countless hours working on a computer wired to my parents' car battery... and learned how to code. This natural passion for computers lead me into the Internet market during the late 1990s and early 2000s. "

" Facebook, Twitter and Google have all opened offices in Brazil, recognizing the importance of localizing their products and customer service efforts. "

" As technology has improved, our digital lives have only grown more tangled and cluttered. "

" Not using social media in the workplace, in fact, is starting to make about as much sense as not using the phone or email. "

" It may be coincidence that the decline of newspapers has corresponded with the rise of social media. Or maybe not. "

" As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast. "

" Tech companies don't exist in a bubble; they draw from and feed into a larger community. Ideally, the relationship is symbiotic. "

" Tech companies have a finite lifespan: For the successful ones, an IPO or exit is never more than a few years off. But by recruiting locally and developing homegrown talent, companies can build something that remains after they're gone. People, skills and a culture of innovation persist. "

" The point is that instead of a monolithic brick of printed content - delivered more or less unchanged to all subscribers - social media offers news that is personalized and nimble. "

" Email is familiar. It's comfortable. It's easy to use. But it might just be the biggest killer of time and productivity in the office today. "

" Building outrageous expectations about the next big thing - be it a personal video chatting service or venue-based photo sharing app - can create all sorts of complications when things don't go as planned. "

" Social media, for all of its limitations, is rarely irrelevant. The stream of updates on your Facebook page, for instance, is algorithmically engineered to be darn-near irresistible. "

" Social media is the future, with employers recognizing they need to start hiring people with the right skills. "

" An exit is only a success if you set an exit as your primary goal. My primary goal was to build a globally influential tool, to build something from the ground up that could literally change how we communicated in business and individually. "

" A swarm of new business tools coming to phones and desktops near you promise to boost efficiency and streamline collaboration by borrowing social features from the likes of Facebook and Twitter. "

" Entrepreneurs, by disposition, are built to think big. When a role no longer affords those opportunities, it might be best to leave it in capable hands and move on. "

" Early in my career, I was involved with engineer-led projects, where designers came in late in the game and were expected to put lipstick on an existing code base. This almost never works. "

" The reality is that SXSW is packed with brilliant entrepreneurs, investors and partners. They're everywhere, zipping back and forth like thousands of atoms. Your chances of colliding with one actually improve just by standing still. "

" Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools. "

" For an older generation of employees, social media often remains misunderstood and underutilized. "

" One thing I would like to see in Vancouver and Canada is something similar to the PayPal mafia. They were all early employees of PayPal. They all had monster exits with PayPal, and they were able to take their winnings and form a syndicate that co-invests. "

" Social media listening tools make it easy to track brand references and mentions, and these functions can still be handled ably by a small, dedicated team. "

" It helps to look at branding as a challenge that entrepreneurs spend years perfecting. "