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" The best thing you can do as a leader when people are pressed is get the obstacles out of their way. "
Denise Morrison
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" Trust implies that both parties participate in the relationship with both 'gives' and 'gets.' "
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" The top principle for disruptive and sustaining innovation is that it has to have a laser focus on customers. Innovation begins with their needs and expectations. "
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" I see the world through Irish eyes, and they are smiling. "
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" The entrepreneurial spirit has moved from the garage in high-tech to the kitchen in food. "
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" Being an iconic food company can be both a blessing and a curse. It can be a curse if, amidst change, you maintain the status quo. It is a blessing if you leverage the change coupled with capability to seize new opportunities. "
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" I've always believed consumers have a right to know what's in their food. "
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" We've navigated a lot of change at Campbell's. The best thing for me to be able to do is to discuss that change with people. "
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" We are exploring creative models to pursue innovation outside the confines of our normal process, taking calculated risks and learning from them. "
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" When Dad came home from work, he'd turn our family dinners into tutorials on business, money, sales, and profit margins. He shared fascinating stories about his customers, marketing, and my favorite topic when I was a kid - new product launches. Our father also took us to his office before the advent of 'Take Your Child to Work Day.' "
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" I don't know if it's unique to women or not, but I do know that women think that they join a company, and the company will take care of them, as opposed to taking charge. "
Denise Morrison
" What people look for in their leaders is authenticity. You say, 'I'm not going to ask you to do anything that I'm not going to do myself.' "
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" Women often are so focused on getting their jobs done well that they forget that building relationships is a key part of being a leader - and increasingly so, the higher you go. "
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" You can't become a CEO without working hard and delivering results, but that will only take you so far. Building and leveraging strong relationships with mentors and sponsors will take you the rest of the way. "
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" For us, giving back is not an extracurricular activity. "
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" The next frontier in nutrition will be about reconfiguring diets according to individual specific physiology, lifestyle, and health goals. "
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" The first step in changing a culture, I believe, starts with the senior leadership team - and with the CEO. "
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" I describe my career path as a zigzag, not a ladder. "
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" Food is art and science. So, you take something out, you have to work with the recipe to make sure that you're providing delicious food with cleaner labels. "
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" Not every great idea needs to be Campbell-generated. It's clear that partners and vendors and other external sources will generate innovative ideas for us. "
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" There's no one way to the top. Make your own opportunities. See around corners. Raise your hand for assignments. "
Denise Morrison
" When I was growing up, my father helped kindle my passion for innovation and technology. He was a high-ranking executive at AT&T and used our family dinner table as a focus group. "
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" For me, living a balanced life means nurturing the academic, physical, and spiritual aspects of my life so I can maintain a sense of well-being and self-esteem. "
Denise Morrison
" I want to treat people the way I like to be treated and be very straight with them. "
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" Working with some outside consultants or people that really can bring you an external perspective or a benchmarking to identify opportunities is a really good way to work. "
Denise Morrison
" It's okay to fail if you learn from it. "
Denise Morrison
" Women need to think about where they've been, where they are, where they're going, and how they're going to get there. "
Denise Morrison
" The things that worked for us in the past wasn't going to work the same way going forward. "
Denise Morrison
" I purposely put myself in new, stressful situations so that I can continuously learn. "
Denise Morrison
" The world of marketing has changed. You can lead the change or be a victim of change. "
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" I think you have to see two steps ahead of things. That's just the way I roll. "
Denise Morrison