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" You never know with these things when you're trying something new what can happen. This is all experimental. "

Richard Branson

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" People from all over the world come to London wanting to make their own mark on it, and they add to the energy and vitality of the capital. It's got a bit busier since the '60s, but the more the merrier! "

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" If you're embarking around the world in a hot-air balloon, don't forget the toilet paper. "

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" If you want to be more productive, then start at the start: get there on time. Whether it is a meeting, a flight, an appointment or a date, it's important to ensure you are there when you say you will be there. This may feel like an old-fashioned tip to give, but it has served me well for five decades in business. "

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" I'm not the sort of person who gives up on things. The first time we crossed the Atlantic in the balloon, it crashed, and we went on and did the Pacific. First time we crossed the Atlantic in a boat, it sank, and we went on and got the record. So, generally speaking, we will pick ourselves up, brush ourselves down, and carry on. "

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" Taking bold action on climate change simply makes good business sense. It's also the right thing to do for people and the planet. Setting a net-zero GHG emissions target by 2050 will drive innovation, grow jobs, build prosperity, and secure a better world for what will soon be 9 billion people. "

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" When I was a kid, I had a tendency to criticize. But when I did, my mum would whisk me off to the bathroom to stand in front of a mirror. Ten minutes, never less. To think about how criticism is a poor reflection on the one who criticizes. "

Richard Branson

" The balloons only have one life and the only way of finding out whether they work is to attempt to fly around the world. "

Richard Branson

" More businesses should be following Apple's stance in encouraging more investment in sustainability. "

Richard Branson

" Most people would assume my business success, and the wealth that comes with it, have brought me happiness. But I know I am successful, wealthy, and connected because I am happy. "

Richard Branson

" My philosophy is that if I have any money I invest it in new ventures and not have it sitting around. "

Richard Branson

" When Brexiters told the public that people were exaggerating, that there would be a financial meltdown, I think it's been proven that they were not exaggerating. "

Richard Branson

" My attitude has always been, if you fall flat on your face, at least you're moving forward. All you have to do is get back up and try again. "

Richard Branson

" Overcoming fear is the first step to success for entrepreneurs. The winners all exemplify that, and the hard work and commitment they have shown underlines what is needed to set up a business. "

Richard Branson

" When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance. "

Richard Branson

" Fortunately we're not a public company - we're a private group of companies, and I can do what I want. "

Richard Branson

" We're introducing separate rooms with double beds in all of our planes so people can actually go with their partner and have a proper night's sleep. "

Richard Branson

" I suppose Virgin is an unusual brand in that I suspect we're the only 'way of life' brand in the world. We're one of maybe the top 30 best known brands in the world, yet if you look at the other 29, they all specialize in one area. Whether it's Google, Coca-Cola, Microsoft, etc., they all generally specialize in one area. "

Richard Branson

" There's an inherent danger in letting people think that they have perfected something. When they believe they've 'nailed it,' most people tend to sit back and rest on their laurels while countless others will be labouring furiously to better their work! "

Richard Branson

" We need every person on Earth to acknowledge that climate change is real and encourage each other and our leaders to address the challenge. "

Richard Branson

" Through the right people focusing on the right things, we can, in time, get on top of a lot if not most of the problems of this world. And that's what a number of us are trying to do. "

Richard Branson

" I think it's quite great to set yourself a big challenge, and then you've got another reason for keeping fit. "

Richard Branson

" With the casino and the beds, our passengers will have at least two ways to get lucky on one of our flights. "

Richard Branson

" I always find the time to exercise - kitesurfing, tennis or cycling - and to spend time with my loved ones. "

Richard Branson

" All you have in business is your reputation - so it's very important that you keep your word. "

Richard Branson

" There's no point in starting a business unless you're going to make a dramatic difference to other people's lives. So if you've got an idea that's gonna make a big difference to other people's lives, then just get on and do it. "

Richard Branson

" On one of my last days at school, the headmaster said I would either end up in prison or become a millionaire. That was quite a startling prediction, but in some respects, he was right on both counts! "

Richard Branson

" I love Africa, and Ulusaba, our home in South Africa, is pretty special. It's on a rocky hill overlooking the bush, and from your room, you can see lions stalking zebras by the waterhole. "

Richard Branson

" Starting your own business isn't just a job - it's a way of life. "

Richard Branson

" With Virgin, I've just loved creating things. And as a private company, I can get away with moving Virgin from records to airlines to train companies to space companies to whatever, without ever having to worry about analysts knocking the value of my stock. "

Richard Branson

" An exceptional company is the one that gets all the little details right. And the people out on the front line, they know when things are not going right, and they know when things need to be improved. And if you listen to them, you can soon improve all those niggly things which turns an average company into an exceptional company. "

Richard Branson