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" The payroll tax is affecting sales. It's causing sales declines. "
Fred DeLuca
Affecting
Sales
Causing
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" To a large extent, we're working hard to fulfill the consumer demand for Subway sandwiches. "
Fred DeLuca
Working Hard
Hard
Subway
" By and large, we're a bread-eating culture. People like sandwiches. We don't really over-think that one. "
Fred DeLuca
Sandwiches
People
Culture
" Because the stores worked, franchisees wanted to build more stores. If your model works, folks who are happy with it will buy out the ones who aren't happy. "
Fred DeLuca
More
Will
Happy
" A couple times a year, I get in the car, and I'll drive 1,000 miles cross-country, going through side streets. I'll stay off the highways as much as possible. And I realize it's a huge country, and for us to be in so many places in the country is an amazing thing. "
Fred DeLuca
Car
Amazing
Realize
" We're very much in the people business in that there are two important groups you have to work with: customers and employees. "
Fred DeLuca
People
Work
You
" I don't have much of a bucket list. I don't have a lot of needs and desires. "
Fred DeLuca
Desires
Much
Needs
" If I'm spending time on something, I may as well do good as opposed to average. "
Fred DeLuca
Spending Time
Well
Average
" Every time I come across learning items of interest, I'll send distribution voice mail to the appropriate group in the organization. "
Fred DeLuca
Time
Learning
Organization
" I know a lot of people at some point in their business careers decide they'll just cash in and do something else, but for some reason, I've never had that feeling. "
Fred DeLuca
Reason
Feeling
Know
" We find that no matter what country we're in, if we hit the right economic notes and appeal to the mass market, we're able to build the business very, very rapidly. "
Fred DeLuca
Country
Matter
Build
" When you're invested in your own business, you're going to run it better. When people are financially responsible for whether their store succeeds, they're going to have that kind of entrepreneurial spirit that's harder to get if headquarters is running things. "
Fred DeLuca
Business
Better
You
" Everybody who goes through the business will make mistakes. The big question is how big will the mistakes be? How fast will they learn from the mistakes, and how quickly will they get the business in the correct direction? "
Fred DeLuca
Business
Mistakes
Big
" Higher unemployment generally bodes well for franchising. People are looking for a new opportunity, and people who have jobs are a little less confident they'll always have a job. "
Fred DeLuca
New
Looking
Opportunity
" Profit or perish... There are only two ways to make money: increase sales and decrease costs. "
Fred DeLuca
Sales
Two
Costs
" In the U.S. and Canada, we have one store for every 12,000 people. "
Fred DeLuca
Canada
People
Store
" You start a business, and you really don't have much of a budget. "
Fred DeLuca
Business
Start
Much
" Back in the early days of international, everybody wanted to customize the menu for every place. "
Fred DeLuca
Place
Back
Days
" In some markets, we don't have a lot of room to expand. We've done studies of store density and essentially found our more dense markets have more than one store per 15,000 people. "
Fred DeLuca
Room
More
Done
" You have to realize that the customer really is king. People who go into more established businesses probably have to be careful not to be casual about that. When you have a brand-new business, and nobody knows who you are, you know you have to work really hard for your customers. "
Fred DeLuca
Know
King
Business
" We have always had many more franchisee candidates than available locations. "
Fred DeLuca
Always
Had
Many
" There are so many ingredients that are approved for use. You can't be an expert on all of them. "
Fred DeLuca
You
Expert
Ingredients
" The franchisees are uniquely in touch at the local level. They see what's going on in their communities in a way we couldn't ever imagine. "
Fred DeLuca
See
Way
Level
" I made the first sandwich before entering college. "
Fred DeLuca
Made
First
Before
" When I started in the business, the minimum wage was $1.25. I've seen an enormous number of wage increases. Basically, it applies evenly to everyone in the business. "
Fred DeLuca
Minimum Wage
Everyone
Business
" How you handle the obstacles has a big impact on how you do. If you give up, then you obviously don't get there, but if you're persistent, and you keep thinking of new ways to approach the business, you're more likely to reach your goal. "
Fred DeLuca
Thinking
Impact
Obstacles
" Even if you set a long-term goal, that doesn't mean it's a straight-line journey. Often, there are problems and obstacles along the way. "
Fred DeLuca
You
Journey
Goal
" From my point of view, my job is just to work hard for our franchisees, so they can maintain the position they're in, and to grow market share. "
Fred DeLuca
Job
Grow
Hard
" The people who come to work deserve to be paid properly, and there's no excuse. I could understand someone making a small error, but sometimes people make systematic errors, and that's not right. "
Fred DeLuca
Work
Someone
Small
" You really have to understand this isn't a business where you sit in the back room and do calculations - you have to be very concerned about employees and customers, because that's really what's going to bring you success. "
Fred DeLuca
Back
Employees
Success
" From my point of view, what I really like, what I think is really terrific about my work, is that the company's had the opportunity to train literally thousands and thousands of brand new franchisees to successfully run their very first business. "
Fred DeLuca
Opportunity
Business
Work