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" Back in the early days of international, everybody wanted to customize the menu for every place. "
Fred DeLuca
Place
Back
Days
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" In 1974, we began franchising. We didn't have any big thought process except that, 'OK, franchising will help us get to our goal of 32 stores and help us run stores farther away from home.' "
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" In some markets, we don't have a lot of room to expand. We've done studies of store density and essentially found our more dense markets have more than one store per 15,000 people. "
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" In the U.S. and Canada, we have one store for every 12,000 people. "
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" I guess that's one of the benefits of being sick. Your wife lets you have a big-screen TV in the living room. "
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Wife
" I don't think I ever dreamt of going into business. No one in my family was in business. "
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Ever
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" We have salads, some other beverages. But in reality, it's still fundamentally the same business. The most likely thing the next person will buy is a sandwich and a soft drink. After a half-century of glacial change, we're still pretty much the same business. "
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Drink
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" Higher unemployment generally bodes well for franchising. People are looking for a new opportunity, and people who have jobs are a little less confident they'll always have a job. "
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New
Looking
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" The people who come to work deserve to be paid properly, and there's no excuse. I could understand someone making a small error, but sometimes people make systematic errors, and that's not right. "
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Work
Someone
Small
" I tell everybody there are only three things that we do. We build sales at the store level, we build profits at the store level, and we build more stores. The first two things go in tandem, of course. It's pretty tough to build profits without sales. "
Fred DeLuca
Two
Build
Sales
" If you treat people nicely, and you allow them to fulfill a role that is satisfying for them, they'll accomplish a lot, and they'll enjoy their work. "
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Role
Work
Enjoy
" I was able to solve enough big problems along the way that the sheriff didn't come along and put the 'bankruptcy' sign up. "
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Way
Along
Problems
" Profit or perish... There are only two ways to make money: increase sales and decrease costs. "
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Sales
Two
Costs
" There may be a perception that, with franchises, they're all the same, so that limits the ability to experiment. But that's not true. We've always kept two slots open on the menu of each Subway franchise - slots that franchisees can use to come up with their own sandwich ideas. "
Fred DeLuca
True
Perception
Limits
" You have to be able to communicate the vision to the people in your organization so that they know where and how they should direct themselves on a day-to-day basis. "
Fred DeLuca
Organization
You
Vision
" Subway is a real point of pride. We have influenced the way people eat. "
Fred DeLuca
Eat
Way
Subway
" I was 17 years old when I built the first store... A very simple, basic store with a basic counter - not very much equipment, all purchased second-hand. And the menu was very simple. "
Fred DeLuca
Menu
First
Basic
" You start a business, and you really don't have much of a budget. "
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Business
Start
Much
" How you handle the obstacles has a big impact on how you do. If you give up, then you obviously don't get there, but if you're persistent, and you keep thinking of new ways to approach the business, you're more likely to reach your goal. "
Fred DeLuca
Thinking
Impact
Obstacles
" If someone wants to eat healthy, they can do that and get the sandwich exactly right. I'm so pleased we're able to influence so many people and their eating habits. "
Fred DeLuca
Influence
People
Eating
" The payroll tax is affecting sales. It's causing sales declines. "
Fred DeLuca
Affecting
Sales
Causing
" Most of the people we sign on as development agents commit to goals they don't believe are possible. "
Fred DeLuca
Development
Believe
Goals
" Six months after we started, in 1964, there was a day when we sold only seven sandwiches. If we'd taken all the money from the register, we couldn't have paid an employee, much less the food or the rent or all that. It could have been a turning point. We could have given up. "
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Rent
Day
Employee
" I made the first sandwich before entering college. "
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Made
First
Before
" You really have to understand this isn't a business where you sit in the back room and do calculations - you have to be very concerned about employees and customers, because that's really what's going to bring you success. "
Fred DeLuca
Back
Employees
Success
" The United States is a huge market, and once you get rolling, you can replicate that model over and over pretty easily. Your supply lines are taken care of. You don't have technicians to deal with. You've got your customer base. "
Fred DeLuca
Customer
You
Pretty
" We're very much in the people business in that there are two important groups you have to work with: customers and employees. "
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People
Work
You
" Every time I come across learning items of interest, I'll send distribution voice mail to the appropriate group in the organization. "
Fred DeLuca
Time
Learning
Organization
" If you have company-owned stores, you make 100 percent of the profit from each one, but you have less entrepreneurial spirit. "
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Spirit
Less
You
" I know a lot of people at some point in their business careers decide they'll just cash in and do something else, but for some reason, I've never had that feeling. "
Fred DeLuca
Reason
Feeling
Know
" By and large, we're a bread-eating culture. People like sandwiches. We don't really over-think that one. "
Fred DeLuca
Sandwiches
People
Culture