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" By and large, we're a bread-eating culture. People like sandwiches. We don't really over-think that one. "

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" A couple times a year, I get in the car, and I'll drive 1,000 miles cross-country, going through side streets. I'll stay off the highways as much as possible. And I realize it's a huge country, and for us to be in so many places in the country is an amazing thing. "

" In the U.S. and Canada, we have one store for every 12,000 people. "

" Back in the early days of international, everybody wanted to customize the menu for every place. "

" After 39 years of business, I'm still learning. I go through this every year -identifying new strategies that are extremely important. "

" In 1974, we began franchising. We didn't have any big thought process except that, 'OK, franchising will help us get to our goal of 32 stores and help us run stores farther away from home.' "

" Six months after we started, in 1964, there was a day when we sold only seven sandwiches. If we'd taken all the money from the register, we couldn't have paid an employee, much less the food or the rent or all that. It could have been a turning point. We could have given up. "

" The franchisees are uniquely in touch at the local level. They see what's going on in their communities in a way we couldn't ever imagine. "

" Profit or perish... There are only two ways to make money: increase sales and decrease costs. "

" I was able to solve enough big problems along the way that the sheriff didn't come along and put the 'bankruptcy' sign up. "

" I made the first sandwich before entering college. "

" We're very much in the people business in that there are two important groups you have to work with: customers and employees. "

" Even if you set a long-term goal, that doesn't mean it's a straight-line journey. Often, there are problems and obstacles along the way. "

" I went to school because I was supposed to. I did pre-med because my mum thought it was a good idea. "

" You have to realize that the customer really is king. People who go into more established businesses probably have to be careful not to be casual about that. When you have a brand-new business, and nobody knows who you are, you know you have to work really hard for your customers. "

" Back when we started, people didn't even know what a submarine sandwich was. The product was only sold in a few markets. "

" We give great value for our franchisees: They can build a store for well under $200,000. And we have extremely simple operating systems. The preparation is mostly done in front of the customer. That simplicity is really what attracts our Subway franchise. You see it, and you can do it. "

" I know a lot of people at some point in their business careers decide they'll just cash in and do something else, but for some reason, I've never had that feeling. "

" The payroll tax is affecting sales. It's causing sales declines. "

" I tell everybody there are only three things that we do. We build sales at the store level, we build profits at the store level, and we build more stores. The first two things go in tandem, of course. It's pretty tough to build profits without sales. "

" You have to be able to communicate the vision to the people in your organization so that they know where and how they should direct themselves on a day-to-day basis. "

" There are so many ingredients that are approved for use. You can't be an expert on all of them. "

" Because the stores worked, franchisees wanted to build more stores. If your model works, folks who are happy with it will buy out the ones who aren't happy. "

" From my point of view, my job is just to work hard for our franchisees, so they can maintain the position they're in, and to grow market share. "

" If you treat people nicely, and you allow them to fulfill a role that is satisfying for them, they'll accomplish a lot, and they'll enjoy their work. "

" The United States is a huge market, and once you get rolling, you can replicate that model over and over pretty easily. Your supply lines are taken care of. You don't have technicians to deal with. You've got your customer base. "

" A lot of stuff happens daily when you're running a company like Subway. If you get too happy about some things or too unhappy about others, you get worn out. It's best if you can pace yourself a little bit more. "

" If you have company-owned stores, you make 100 percent of the profit from each one, but you have less entrepreneurial spirit. "

" To a large extent, we're working hard to fulfill the consumer demand for Subway sandwiches. "

" We find that no matter what country we're in, if we hit the right economic notes and appeal to the mass market, we're able to build the business very, very rapidly. "

" In a typical situation, it's going to take pretty close to a year to get your location in, get your permits, and then get open. "