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" The franchisees are uniquely in touch at the local level. They see what's going on in their communities in a way we couldn't ever imagine. "
Fred DeLuca
See
Way
Level
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" It's tough for people to get into business, especially a small business. "
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" If I'm spending time on something, I may as well do good as opposed to average. "
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" When you're invested in your own business, you're going to run it better. When people are financially responsible for whether their store succeeds, they're going to have that kind of entrepreneurial spirit that's harder to get if headquarters is running things. "
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" We're very much in the people business in that there are two important groups you have to work with: customers and employees. "
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" Everybody eats three times a day; it's only a question of where they choose to eat. The longer-term trends are people eat out more often. "
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" After 39 years of business, I'm still learning. I go through this every year -identifying new strategies that are extremely important. "
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Business
New
Learning
" We find that no matter what country we're in, if we hit the right economic notes and appeal to the mass market, we're able to build the business very, very rapidly. "
Fred DeLuca
Country
Matter
Build
" Most of the people we sign on as development agents commit to goals they don't believe are possible. "
Fred DeLuca
Development
Believe
Goals
" We have salads, some other beverages. But in reality, it's still fundamentally the same business. The most likely thing the next person will buy is a sandwich and a soft drink. After a half-century of glacial change, we're still pretty much the same business. "
Fred DeLuca
Drink
Change
Business
" When I started in the business, the minimum wage was $1.25. I've seen an enormous number of wage increases. Basically, it applies evenly to everyone in the business. "
Fred DeLuca
Minimum Wage
Everyone
Business
" If I were in charge of the government, I would index the minimum wage to inflation, so that way, everybody knows what they can count on. "
Fred DeLuca
Minimum Wage
Inflation
Government
" You have to realize that the customer really is king. People who go into more established businesses probably have to be careful not to be casual about that. When you have a brand-new business, and nobody knows who you are, you know you have to work really hard for your customers. "
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Know
King
Business
" I watch 'Shark Tank,' of course. It's very entertaining. I think it's actually good to help people think about the business they might start, and sometimes you get encouraged by looking at someone going into business and saying, 'Hey, I could do that.' "
Fred DeLuca
Business
Looking
Good
" How you handle the obstacles has a big impact on how you do. If you give up, then you obviously don't get there, but if you're persistent, and you keep thinking of new ways to approach the business, you're more likely to reach your goal. "
Fred DeLuca
Thinking
Impact
Obstacles
" We give great value for our franchisees: They can build a store for well under $200,000. And we have extremely simple operating systems. The preparation is mostly done in front of the customer. That simplicity is really what attracts our Subway franchise. You see it, and you can do it. "
Fred DeLuca
Simple
Simplicity
Value
" If you have company-owned stores, you make 100 percent of the profit from each one, but you have less entrepreneurial spirit. "
Fred DeLuca
Spirit
Less
You
" I was 17 years old when I built the first store... A very simple, basic store with a basic counter - not very much equipment, all purchased second-hand. And the menu was very simple. "
Fred DeLuca
Menu
First
Basic
" Back in the early days of international, everybody wanted to customize the menu for every place. "
Fred DeLuca
Place
Back
Days
" There may be a perception that, with franchises, they're all the same, so that limits the ability to experiment. But that's not true. We've always kept two slots open on the menu of each Subway franchise - slots that franchisees can use to come up with their own sandwich ideas. "
Fred DeLuca
True
Perception
Limits
" By and large, we're a bread-eating culture. People like sandwiches. We don't really over-think that one. "
Fred DeLuca
Sandwiches
People
Culture
" When we first started the company, I didn't have any thoughts of franchising. We just had company-owned stores. "
Fred DeLuca
Thoughts
Company
Started
" Back when we started, people didn't even know what a submarine sandwich was. The product was only sold in a few markets. "
Fred DeLuca
People
Know
Back
" Because the stores worked, franchisees wanted to build more stores. If your model works, folks who are happy with it will buy out the ones who aren't happy. "
Fred DeLuca
More
Will
Happy
" There's huge access to information. If you need to learn something, you can go on the Internet and learn very quickly. You can reach across miles and miles to find companies that can assist you. "
Fred DeLuca
Need
Reach
Internet
" Even if you set a long-term goal, that doesn't mean it's a straight-line journey. Often, there are problems and obstacles along the way. "
Fred DeLuca
You
Journey
Goal
" If you treat people nicely, and you allow them to fulfill a role that is satisfying for them, they'll accomplish a lot, and they'll enjoy their work. "
Fred DeLuca
Role
Work
Enjoy
" There are so many ingredients that are approved for use. You can't be an expert on all of them. "
Fred DeLuca
You
Expert
Ingredients
" I was able to solve enough big problems along the way that the sheriff didn't come along and put the 'bankruptcy' sign up. "
Fred DeLuca
Way
Along
Problems
" In 1974, we began franchising. We didn't have any big thought process except that, 'OK, franchising will help us get to our goal of 32 stores and help us run stores farther away from home.' "
Fred DeLuca
Home
Goal
Run
" The people who come to work deserve to be paid properly, and there's no excuse. I could understand someone making a small error, but sometimes people make systematic errors, and that's not right. "
Fred DeLuca
Work
Someone
Small