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" In the U.S. and Canada, we have one store for every 12,000 people. "
Fred DeLuca
Canada
People
Store
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" There may be a perception that, with franchises, they're all the same, so that limits the ability to experiment. But that's not true. We've always kept two slots open on the menu of each Subway franchise - slots that franchisees can use to come up with their own sandwich ideas. "
Fred DeLuca
True
Perception
Limits
" In some markets, we don't have a lot of room to expand. We've done studies of store density and essentially found our more dense markets have more than one store per 15,000 people. "
Fred DeLuca
Room
More
Done
" The franchisees are uniquely in touch at the local level. They see what's going on in their communities in a way we couldn't ever imagine. "
Fred DeLuca
See
Way
Level
" I know a lot of people at some point in their business careers decide they'll just cash in and do something else, but for some reason, I've never had that feeling. "
Fred DeLuca
Reason
Feeling
Know
" We give great value for our franchisees: They can build a store for well under $200,000. And we have extremely simple operating systems. The preparation is mostly done in front of the customer. That simplicity is really what attracts our Subway franchise. You see it, and you can do it. "
Fred DeLuca
Simple
Simplicity
Value
" We find that no matter what country we're in, if we hit the right economic notes and appeal to the mass market, we're able to build the business very, very rapidly. "
Fred DeLuca
Country
Matter
Build
" A lot of stuff happens daily when you're running a company like Subway. If you get too happy about some things or too unhappy about others, you get worn out. It's best if you can pace yourself a little bit more. "
Fred DeLuca
Daily
Happy
You
" The United States is a huge market, and once you get rolling, you can replicate that model over and over pretty easily. Your supply lines are taken care of. You don't have technicians to deal with. You've got your customer base. "
Fred DeLuca
Customer
You
Pretty
" You have to be able to communicate the vision to the people in your organization so that they know where and how they should direct themselves on a day-to-day basis. "
Fred DeLuca
Organization
You
Vision
" If someone wants to eat healthy, they can do that and get the sandwich exactly right. I'm so pleased we're able to influence so many people and their eating habits. "
Fred DeLuca
Influence
People
Eating
" You start a business, and you really don't have much of a budget. "
Fred DeLuca
Business
Start
Much
" The payroll tax is affecting sales. It's causing sales declines. "
Fred DeLuca
Affecting
Sales
Causing
" If you have company-owned stores, you make 100 percent of the profit from each one, but you have less entrepreneurial spirit. "
Fred DeLuca
Spirit
Less
You
" If I'm spending time on something, I may as well do good as opposed to average. "
Fred DeLuca
Spending Time
Well
Average
" I went to school because I was supposed to. I did pre-med because my mum thought it was a good idea. "
Fred DeLuca
Because
Thought
School
" Even if you set a long-term goal, that doesn't mean it's a straight-line journey. Often, there are problems and obstacles along the way. "
Fred DeLuca
You
Journey
Goal
" When I started in the business, the minimum wage was $1.25. I've seen an enormous number of wage increases. Basically, it applies evenly to everyone in the business. "
Fred DeLuca
Minimum Wage
Everyone
Business
" It's tough for people to get into business, especially a small business. "
Fred DeLuca
Get
Business
Tough
" Everybody eats three times a day; it's only a question of where they choose to eat. The longer-term trends are people eat out more often. "
Fred DeLuca
People
Day
Choose
" Everybody who goes through the business will make mistakes. The big question is how big will the mistakes be? How fast will they learn from the mistakes, and how quickly will they get the business in the correct direction? "
Fred DeLuca
Business
Mistakes
Big
" After 39 years of business, I'm still learning. I go through this every year -identifying new strategies that are extremely important. "
Fred DeLuca
Business
New
Learning
" Back when we started, people didn't even know what a submarine sandwich was. The product was only sold in a few markets. "
Fred DeLuca
People
Know
Back
" Every time I come across learning items of interest, I'll send distribution voice mail to the appropriate group in the organization. "
Fred DeLuca
Time
Learning
Organization
" From my point of view, what I really like, what I think is really terrific about my work, is that the company's had the opportunity to train literally thousands and thousands of brand new franchisees to successfully run their very first business. "
Fred DeLuca
Opportunity
Business
Work
" I was 17 years old when I built the first store... A very simple, basic store with a basic counter - not very much equipment, all purchased second-hand. And the menu was very simple. "
Fred DeLuca
Menu
First
Basic
" If you treat people nicely, and you allow them to fulfill a role that is satisfying for them, they'll accomplish a lot, and they'll enjoy their work. "
Fred DeLuca
Role
Work
Enjoy
" Subway is a real point of pride. We have influenced the way people eat. "
Fred DeLuca
Eat
Way
Subway
" I made the first sandwich before entering college. "
Fred DeLuca
Made
First
Before
" From my point of view, my job is just to work hard for our franchisees, so they can maintain the position they're in, and to grow market share. "
Fred DeLuca
Job
Grow
Hard
" In a typical situation, it's going to take pretty close to a year to get your location in, get your permits, and then get open. "
Fred DeLuca
Location
Pretty
Situation