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" We help Chinese companies grow their customers abroad. They use Facebook ads to find more customers. For example, Lenovo used Facebook ads to sell its new phone. In China, I also see economic growth. We admire it. "

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" On engagement, we're already seeing that mobile users are more likely to be daily active users than desktop users. They're more likely to use Facebook six or seven days of the week. "

Mark Zuckerberg

Days

Seeing

Active

" Mobile is a lot closer to TV than it is to desktop. "

" Video is growing very quickly on Facebook. A lot of people compare that to YouTube. I think that kind of makes sense. YouTube isn't the only video service, but I think it's the biggest, and it probably makes more sense to compare Facebook video to YouTube rather than Netflix because that's a completely different kind of content. "

" Figuring out what the next big trend is tells us what we should focus on. "

Mark Zuckerberg

Focus

" We talk about this concept of openness and transparency as the high-level ideal that we're moving towards at Facebook. The way that we get there is by empowering people to share and connect. The combination of those two things leads the world to become more open. "

" I actually do think you're seeing this trend towards organizations just caring more about their brand and engaging. And so I think Home Depot will want to humanize itself. I think that's a lot of why companies are starting blogs, are just giving more insight into what's going on with them. "

" A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers. I think it's the most ridiculous concept. "

" I remember flying in, driving down 101 in a cab, and passing by all these tech companies like Yahoo! I remember thinking, 'Maybe someday we'll build a company. This probably isn't it, but one day we will.' "

" I feel that the best companies are started not because the founder wanted a company but because the founder wanted to change the world... If you decide you want to found a company, you maybe start to develop your first idea. And hire lots of workers. "

" What we figured out was that in order to get everyone in the world to have basic access to the Internet, that's a problem that's probably billions of dollars. Or maybe low tens of billions. With the right innovation, that's actually within the range of affordability. "

" I don't have an alarm clock. If someone needs to wake me up, then I have my BlackBerry next to me. "

Mark Zuckerberg

Someone

" My goal was never to just create a company. A lot of people misinterpret that, as if I don't care about revenue or profit or any of those things. But what not being just a company means to me is not being just that - building something that actually makes a really big change in the world. "

Mark Zuckerberg

Change

World

" If you're always under the pressure of real identity, I think that is somewhat of a burden. "

" There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future. The scale of the technology and infrastructure that must be built is unprecedented, and we believe this is the most important problem we can focus on. "

" I think a lot of the time there isn't such a black-and-white difference between what's a platform and what's an app. It's really just like the most important apps become platforms. "

" There are different ways to do innovation. You can plant a lot of seeds, not be committed to any particular one of them, but just see what grows. And this really isn't how we've approached this. We go mission-first, then focus on the pieces we need and go deep on them and be committed to them. "

" Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they're thinking and have their voice be heard. "

" I'm trying to make the world a more open place. "

" We want Facebook to be one of the best places people can go to learn how to build stuff. If you want to build a company, nothing better than jumping in and trying to build one. But Facebook is also great for entrepreneurs/hackers. If people want to come for a few years and move on and build something great, that's something we're proud of. "

" I like making things. I don't like getting my picture taken. "

" In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well. "

" Our goal is to make it so there's as little friction as possible to having a social experience. "

" We're very focused on making News Feed really good, making our photos experience really good, making messaging really good, and creating great location apps. That's the nature of a platform business of our scale. Most companies that are relevant to us will have some overlaps in some competitive way. "

" When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power. "

" I look at Google and think they have a strong academic culture. Elegant solutions to complex problems. "

" If I could snap my fingers and do one thing in science, I would get more funding for basic science. But the level of funding that needs to be done is not on the order of millions, like the cost of the Breakthrough Prizes. It's billions to tens of billions. "

Mark Zuckerberg

Done

" I feel like the thing we can do is celebrate people doing great work and create more cultural momentum and awareness that this is an important thing in the world. So when the next economic crisis hits and people are talking about where to cut from the budget, science isn't the thing. "

" Our philosophy is that we care about people first. "

" The question isn't, 'What do we want to know about people?', It's, 'What do people want to tell about themselves?' "

" There's a level of service that we could provide when we're just at Harvard that we can't provide for all of the colleges, and there's a level of service that we can provide when we're a college network that we wouldn't be able to provide if we went to other types of things. "