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" To work on the competition wear for the Olympics is kind of insane. As a fashion designer, you don't think to yourself, 'I'm going to get the opportunity to work with athletes at that level at the Olympic Games.' It really is such an incredible thing to have any kind of contact with as a designer. "

Stella McCartney

Opportunity

Competition

Yourself

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" I was brought up to understand that we are all here on planet earth together. "

Stella McCartney

Understand

Together

" My mum had a massive influence on me, not just in what she wore and how she looked, but in her spirit. She was married to one of the most famous men in the world, and she didn't wear any makeup, ever. I mean, have you ever seen the wife of a man like that rock up with no makeup on? Because I haven't since. "

" My mum and dad had creative jobs, but our family was a working family - so there wasn't an option of, 'Oh, when you're older, you're not going to have to work.' "

" Modern fake fur looks so much like real fur that the moment it leaves the atelier, no one can tell it's not the real thing. And I've struggled with that. "

Stella McCartney

Looks

Real

" If people stop liking my clothes, I'll make a record. "

" Mum was a big style icon for me: her natural sexiness and natural confidence. "

" The beliefs I was raised with - to respect animals and to be aware of nature, to understand that we share this planet with other creatures - have had a huge impact on me. "

Stella McCartney

Respect

Nature

" My job is to make desirable, luxurious, beautiful clothing and accessories women want to buy. My first decision is always based on, 'Can I do this in a more sustainable way without sacrificing design?' If I can, then there is no reason not to. "

" I was so aware of the stage clothes versus the everyday-life clothes, and the extremeness of the stage clothes that my parents had designed. Even coming across my dad's old Beatles suits from Savile Row and the history attached to them - the masculinity and simplicity compared to the '70s glitz and glamour of Wings. "

" I did have quite a different upbringing to a lot of my peers. We all have a sort of code that we get, especially as Beatles kids. It's an unspoken sort of word of understanding. But I'm comfortable around a lot of different types of people. "

" My job at the end of the day is to design timeless, desirable, beautiful products. It's not about just designing a bunch of organic jumpers. I have a balance within the brand. If you try to create something people enjoy, and it happens to be made in a responsible way, then that's when you can really strike an incredible balance. "

" I was brought up in a way that was based purely on the senses. Everything in my upbringing was a reaction to growing up on an organic farm or to the emotions of animal cruelty, as well as the visuals of my mum's and my father's art - he was also an art collector. "

" If you try to create something people enjoy, and it happens to be made in a responsible way, then that's when you can really strike an incredible balance. "

" There's no excuse for fur in this day and age. "

" At times I make music, but in private. "

" It's important for us as a family to go and sit in the woods sometimes. "

" It's immoral that people make money out of writing crap, but I try not to obsess about it. I don't want to spend my life being angry. "

" I ride my bike, I work out, I do a bit of, er, dancey things. "

" We have captured a luxury and richness with our fur-free fur, which is proof to the fashion industry that killing animals for the sake of fashion is unnecessary. "

" You feel like everyone hates you if you've got a good life, now I feel maybe it's allowed because I've had my share of sadness. "

" I never want to promote an ad that makes women feel bad about themselves, because when I was young, I never felt rich enough or fashionable enough or good enough. I felt talked down to by luxury fashion labels. There was a disconnect. They made me feel we weren't right for each other. "

" Obviously, we live in a society where ageing is feared. But, to me, the alternative to getting old isn't that great. I've got friends much older than me and much younger, and I love that. It means you get to teach as well as learn. "

Stella McCartney

Society

Live

" We've all got to come together, and we've got to protect what's left of our ancient forests on this planet. "

" I love that you can have the language between the two worlds of technology and fashion, because I don't think that many designers get to do that. "

" When I say I don't do fur or leather, in my world it's a massive shock, but when it comes into the sporting arena, it goes without saying. It also influences what I do on the runway: I get really excited when I discover an environmentally-friendly print process that doesn't use water, and I'll try and mimic that in my ready-to-wear. "

" When I first started, it was a dirty word to say you made clothes for people to wear... I was a little ashamed of it. You didn't always feel you were this amazing creative force. "

" We always had our own vegetables growing up and now I'm doing it with my kids at our house in the country. "

" I like doing slightly masculine, Savile Row tailoring. A nice jacket. Wearable - it's almost a dirty word in fashion, wearable, but that's what I do. "

" I don't know, maybe I'm overly paranoid that they're going to be spoiled, but I want to keep them going as kids for as long as I can. I want to keep them innocent and free. "

" When you find the person that you settle down with, I guess you mellow. They are taming you, aren't they? Or you're taming them. "