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" In Japan, I have my own line of dinnerware, but I'm not aggressive about pursuing those projects. "

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" I'm not perfect. I am not Iron Man. "

" In the morning and the end of every day, I thank that I'm alive. "

" Chefs are artists, and I couldn't be happy with my art if I was forced to use cheap ingredients. "

" I cannot bring myself to wear the Nobu hats, or the Nobu T-shirts. But the chef's jacket, that is mine. And when I wear it, I am very proud of myself. "

" I learned from my first restaurant: Make customers happy, make sure the customer comes back again. And automatically, success has followed me. "

" My cooking is very simple, so I don't really use machines at all. A knife, cutting board, frying pan and strainer are my essentials. "

" I like to keep healthy physically and mentally, too. "

" In my generation, there was no sushi school, no cooking school, so people have to learn from working. "

" It's not unusual for me to wake up in the middle of the night and not know where I am. I take sleep medication to deal with all the flights. But I find it helps to eat at the same time every day. "

" My flight time is important to me; I actually prefer a longer flight to a short one. That way I have time to read a book, watch movies, and think about new dishes. "

" I exercise every morning, no matter what. Sometimes it's tough to do right when you get off the plane, but after ten minutes you start sweating, and you always feel better. "

" Once I fell out of a tree and was hit by a motorbike. I still have the scar on my head now. "

" What I relish most is when a member of my staff, who has worked with passion and patience towards achieving their dream of owning a restaurant, walks up to me and says, 'Nobu! I have done it!' "

" I can live without a computer. My assistant checks my e-mails. "

" A sushi chef has to spot the best-quality fresh fish instantly. "

" I like both potatoes and rice. You can do a lot with both of them. But if I could eat only one carbohydrate for the rest of my life, I wouldn't choose bread, potatoes or even noodles. I'd go for rice instead; I eat more of that than anything else. "

" If I am at home in L.A. on a Saturday or Sunday, I like to start the day with a hot bath and then do an hour of stretching. "

" You know how kids dream of being soccer players or actors? Well, my dream was to be a sushi chef. "

" I don't go out much. "

" People who make mistakes but try their best, other people will support. But people who make mistakes because they're lazy, nobody supports. "

" When I set up my first restaurant, I was so inspired by Wolfgang Puck, who is also based in L.A. and is now a good friend of mine, and the way he would engage with his customers and greet them personally. "

" Sushi is something very exclusive. It is not like a McDonald's, not like a hot dog, not like a French fry. It's very high-class cooking in Japan. "

" Los Angeles is my home - I have my wife and two daughters growing up there. "

" When I'm dining out privately, I tend to avoid fine-dining venues; I like things to feel casual. "

" I eat soup noodles for comfort. In fact, noodles of any kind. It's a food that is very easy to eat; it's very soothing and comfortable, too. If I could choose any, I'd say buckwheat was my favourite: it has a very good flavour and is healthy, too. "

" Every year, I do a New Year's day party at my home. I invite my staff and my friends and their kids. Around 40-50 people come by, and I do a barbecue and salads, steak and sushi, and also lots of cheese. "

" The fine art of preparing sushi is something that you watch and learn. "

" One of my great loves is golf. When I am in L.A., I like to play with a few close friends: no phones, no distractions, the great outdoors and the chance to bet some money to keep it interesting. "

" Eating a lot on the plane is not good for jet lag. "

" I am very lucky to consider many of my business associates friends. Some are closer than others, but I respect and value all of them. "