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" A winner never stops trying. "

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" If you don't believe in winning, you don't believe in free enterprise, capitalism, our way of life. "

" As a Christian, I know my life is in God's hands. He has a plan for me. Therefore, I never worry about tomorrow or never worry about winning or losing football games. That knowledge gives me a lot of composure in tough situations. "

" My hats did give me an identity. In fact, if I had a dollar for every time someone has seen me bareheaded and said, 'I almost didn't recognize you without a hat on', I could have bought the Cowboys myself. "

" Right after the game, say as little as possible. "

" If you show emotion in competition, temporarily, you'll be ineffective. If you're disciplined enough, you don't get down when you're behind, and you have a chance to create something positive. "

" When a big play occurs for our team, I'm concentrating on how the defense is reacting to it. Most of the time, I don't see the great catch or the long run. What I'm looking at is how the other team defended it. "

" I wouldn't think I would coach again, because it would just be hard not being in the Cowboys' blue. "

" I learned early in sports that to be effective - for a player to play the best he can play - is a matter of concentration and being unaware of distractions, positive or negative. "

" There are coaches to whom winning or losing means something close to life or death. If they lose, then their life has somehow been diminished. I'm not that way, and it keeps me steady. "

" I try to block out everything that distracts me. Even a big play, I blank it out. "

" Football is an incredible game. Sometimes it's so incredible, it's unbelievable. "

" Today, you have 100% of your life left. "

" Achievement builds character. "

" Leadership is getting someone to do what they don't want to do, to achieve what they want to achieve. "

" Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan. "

" Every coach has his own style of play, but when you spend your whole life as a Cowboy, you have to be influenced by what we did. "

" Take away winning, and you take away everything that is strong about America. "

" Character is the ability of a person to see a positive end of things. This is the hope that a man of character has. "

" The secret to winning is constant, consistent management. "

" Generally, achieving goals... which in many cases means winning... is really the ultimate in this life we live in. "

" I don't believe in team motivation. I believe in getting a team prepared so it knows it will have the necessary confidence when it steps on a field and be prepared to play a good game. "

" Being the best at whatever talent you have, that's what stimulates life. "

" People will forget me pretty quick. "

" If you eliminate our way of life, the American way of life, what is the effect... what are the alternatives? "

" I probably should have gotten out, but I really enjoyed the challenge of bringing a team to that game. In fact, I probably enjoy the challenge of it more than the actual game. "

" I've learned that something constructive comes from every defeat. "

" I just didn't want to leave the Cowboys when they were down. I at least wanted them to get into a respectable position before anyone else took over. "

" Look at Bjorn Borg or Jack Nicklaus. Those guys really concentrate. With the world on their shoulders, they're so absorbed with what they're doing. "

" I've come to the conclusion that players want to be treated alike. "

" People say you have to know when to retire, which is a dumb thing to say. If you want to go out on top, yeah, it becomes important when you quit. But I wasn't afraid of that. And I wasn't worried about getting fired. I knew the risk. To me, it's not an ego thing. I enjoy coaching. I enjoy helping people achieve something. "