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" Think of social media as the Internet. I can't think of anyone betting against the Internet in 2012. "

Gary Vaynerchuk

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" From age 16, I lived and breathed wine. I read every magazine and book about wine. "

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" Many people who I respected were disappointed when I started 'Wine Library TV.' They thought I was dumbing down wine, but I always knew I was one of the biggest producers of new wine drinkers in the world, and people are realizing it now. "

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" Best wine if you're stranded on a deserted island? 1982 Salon Champagne. "

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" I know if I stopped hosting 'Wine Library TV,' we'd probably lose 75 percent of our audience, but the remaining 25 percent is still a big number. "

Gary Vaynerchuk

" I'm an entrepreneur first and a wine critic second. "

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" I love people, and the hustle. "

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" Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show. "

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" Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth. "

Gary Vaynerchuk

" People are chasing cash, not happiness. When you chase money, you're going to lose. You're just going to. Even if you get the money, you're not going to be happy. "

Gary Vaynerchuk

" I want people to know their palate is a snowflake. We all like different things. Why should we all have the same taste in wines? "

Gary Vaynerchuk

" You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably. "

Gary Vaynerchuk

" I attract a crowd, not because I'm an extrovert or I'm over the top or I'm oozing with charisma. It's because I care. "

Gary Vaynerchuk

" I would argue heavily that the time that has been allocated to social used to come from television, and people are benefitting from it. People who are saying, 'Aw, you're spending all your time on Facebook, or all your time on Twitter,' I'd like to understand what the person used to do with that time. "

Gary Vaynerchuk

" People are more comfortable learning about wine because now they can just Google, you know, 'Soave,' and say, 'Oh, O.K., cool.' "

Gary Vaynerchuk

" We're living in what I like to call the 'Thank You Economy,' because only the companies that can figure out how to mind their manners in a very old-fashioned way - and do it authentically - are going to have a prayer of competing. "

Gary Vaynerchuk

" I really chess-play culture shifts. I'm really good at understanding what worldwide cell-phone use means. That's what I do. I try to picture it three to four to five steps ahead. "

Gary Vaynerchuk

" Beaujolais is so underrated. "

Gary Vaynerchuk

" You have to respect your parents. They are giving you an at-bat. If you're an entrepreneur and go into the family business, you want to grow fast. Patience is important. But respect the other party... My dad and I pulled it off because we really respect each other. "

Gary Vaynerchuk

" Okay, let's talk about cartoon labels for half a second - some people think anything with a dog or a car or a colorful alien is garbage, which is not true. Look at Big Moose Red. It's, like, a $6 wine with a cheesy label, and it's actually a solid wine. "

Gary Vaynerchuk

" When I was 17 or 18 I wanted to become a wine expert, and my parents wouldn't let me drink. So I was devastated. All I could do was read, and I read and I read. And I'd read something like, you know, 'Subtle hints of cassis.' "

Gary Vaynerchuk

" The thing that I'm most passionate about, I'm writing a book called 'Jab Jab Jab Jab Jab Right Hook,' and it really focuses on how to story-tell in a noisy, ADD world. "

Gary Vaynerchuk

" Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn't care about Chateau Pichon-Lalande, then you have a problem. "

Gary Vaynerchuk

" I don't know how you can justify leaving any engagement behind in the social Web of 2011. "

Gary Vaynerchuk

" The Loire Valley is grossly underestimated. The prices are fair, and the wines are real. "

Gary Vaynerchuk

" It's about stories. If I can tell the story to America, whether it's Riesling or a boxer from Harlem, it will sell. I know on my gravestone it's going to be, 'Storyteller.' "

Gary Vaynerchuk

" Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars. "

Gary Vaynerchuk

" I am thinking about launching a wine website where there is a deal and the crowd can dictate how cheap it can get. "

Gary Vaynerchuk

" I have Internet fame. Real fame is more intense. "

Gary Vaynerchuk

" I don't want anybody to not recognize how appreciative I am of the volume of e-mails I get. "

Gary Vaynerchuk

" The world has changed - through technology, through wine-making techniques, the quality of wine is greater than it's ever been. Whereas ten, fifteen years ago it was very easy to find lots of bad wine, it's kind of hard now. The technology, the science - it's like, are you kidding? We're in the golden years of wine! "

Gary Vaynerchuk