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" I don't know how you can justify leaving any engagement behind in the social Web of 2011. "
Gary Vaynerchuk
Social
Behind
Know
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" I do not believe that people want to work hard enough and they want to find the quick Twitter, SEO. Anybody who's obsessed with SEO has lost already, period. I believe that firmly. "
Gary Vaynerchuk
Work Hard
People
Lost
" I'm not afraid to call a wine that tastes like Skittles or green peppers mixed with orange marmalade. I'll say, 'It tastes like chicken.' I mean, that's not what people think of when they think of wine, but that's what it tastes like to me and it hits home. "
Gary Vaynerchuk
Wine
Green
Home
" When we launched the WineLibrary website in 1996, I didn't even own a computer yet. I just understood that there was an opportunity here to market in a different way. "
Gary Vaynerchuk
Own
Way
Opportunity
" IQ is a commodity, data is a commodity. I'm far more interested in watching people interact at a restaurant with their smartphone. We can all read 'Tech Crunch,' 'Ad Age.' I would rather be living in the trenches. I would rather be going to Whole Foods in Columbus Circle to watch people shop with their smartphones. "
Gary Vaynerchuk
Age
Columbus
Data
" It's about stories. If I can tell the story to America, whether it's Riesling or a boxer from Harlem, it will sell. I know on my gravestone it's going to be, 'Storyteller.' "
Gary Vaynerchuk
I Can
Will
Know
" People don't want to embrace culture shifts because it's not going to happen in the next 20 minutes. "
Gary Vaynerchuk
Want
People
Culture
" Really, truly, try to figure out what your palate is all about. If you've determined that you don't like dirty old stinky wine - old-world flavors - you probably like new-world fruit bombs. Stick to Shirazes and California Cabernets or Zinfandels. "
Gary Vaynerchuk
Dirty
California
You
" It's insane to me to ask anybody to be what they're not. Know what you know the best, love the most. That's always going to be the answer to the thing that you have the best shot at winning at. "
Gary Vaynerchuk
Me
You
Best
" I'm a storyteller. I love to tell stories about brands. I love to tell stories, period. I like painting pictures through the words, and that's what I do. "
Gary Vaynerchuk
Pictures
Love
Words
" I want to sit with 80- and 90-year-old people more than anyone. They have played this game before. Not one of them has told me, 'I wish I had more money.' "
Gary Vaynerchuk
Money
Game
Me
" Best wine if you're stranded on a deserted island? 1982 Salon Champagne. "
Gary Vaynerchuk
Island
Best
You
" People are more comfortable learning about wine because now they can just Google, you know, 'Soave,' and say, 'Oh, O.K., cool.' "
Gary Vaynerchuk
You
Cool
Learning
" I am thinking about launching a wine website where there is a deal and the crowd can dictate how cheap it can get. "
Gary Vaynerchuk
Thinking
Cheap
I Am
" Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio. "
Gary Vaynerchuk
Building
Brand
You
" We're living in what I like to call the 'Thank You Economy,' because only the companies that can figure out how to mind their manners in a very old-fashioned way - and do it authentically - are going to have a prayer of competing. "
Gary Vaynerchuk
Living
Prayer
Thank You
" I want people to know their palate is a snowflake. We all like different things. Why should we all have the same taste in wines? "
Gary Vaynerchuk
Want
Know
Like
" Nobody walks this earth thinking he's better than I think I am - I think I'm great. At the same time, it's so obvious to me that I'm nobody. "
Gary Vaynerchuk
Thinking
Time
Great
" I am wired like a CEO and care a great deal about the bottom line, but I care about my customers even more than that. That's always been my competitive advantage. "
Gary Vaynerchuk
I Am
Always
More
" Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn't care about Chateau Pichon-Lalande, then you have a problem. "
Gary Vaynerchuk
You
Care
Generation
" From age 16, I lived and breathed wine. I read every magazine and book about wine. "
Gary Vaynerchuk
About
Book
Age
" You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably. "
Gary Vaynerchuk
Media
People
Reason
" Many people who I respected were disappointed when I started 'Wine Library TV.' They thought I was dumbing down wine, but I always knew I was one of the biggest producers of new wine drinkers in the world, and people are realizing it now. "
Gary Vaynerchuk
Library
People
Thought
" Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth. "
Gary Vaynerchuk
Marriage
Time
You
" My natural inclination to be improv rather than an educated character serves me well. "
Gary Vaynerchuk
Educated
Character
Me
" Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show. "
Gary Vaynerchuk
Progress
Heart
Business
" The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply. "
Gary Vaynerchuk
Business
Day
Grow
" Vince McMahon is one of the greatest storytellers of all time, but WWE's not striving for the kind of innovation it's capable of. "
Gary Vaynerchuk
Innovation
Kind
Striving
" I'm pretty good at sticking to what I know. You don't see me social commentating on health-care or presidential debates. I talk about what I know because I'm petrified of being wrong. "
Gary Vaynerchuk
See
Talk
You
" I'm a big fan of Mashable and TechCrunch and other outlets like that, but TechMeme obviously does an amazing job of aggregating. "
Gary Vaynerchuk
Amazing
Like
Job
" A broad trend I'm completely obsessed with is mobile commerce. Like completely. I'm completely convinced that everybody's going to be buying from their mobile devices. Whoever can claim that space or be in that space, I'm very interested in. "
Gary Vaynerchuk
Claim
Trend
Space