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" It's about stories. If I can tell the story to America, whether it's Riesling or a boxer from Harlem, it will sell. I know on my gravestone it's going to be, 'Storyteller.' "
Gary Vaynerchuk
I Can
Will
Know
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" I do not believe that people want to work hard enough and they want to find the quick Twitter, SEO. Anybody who's obsessed with SEO has lost already, period. I believe that firmly. "
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" Anyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a local retailer. I'm saying it's already been done because I lived it. "
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" Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio. "
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" I'm an entrepreneur first and a wine critic second. "
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" One of the things that I'm really proud of is that I have really good timing. It's very easy for me to see what's coming up and it's no coincidence that I went headfirst into wine and then headfirst into new media - none at all. "
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" Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth. "
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" There's always a wine bully. The one person who did read the 'Wine Spectator,' who tells you what to drink and why the '97 is better than the '98. I want to punch the wine bully in the face. I want to make sure this generation of wine drinkers isn't elitist and snotty. I want it to be about family and bringing people together. "
Gary Vaynerchuk
Family
Together
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" I really chess-play culture shifts. I'm really good at understanding what worldwide cell-phone use means. That's what I do. I try to picture it three to four to five steps ahead. "
Gary Vaynerchuk
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" I find it fascinating that a lot of business books that do well are from people who've never made any money in business. "
Gary Vaynerchuk
Money
People
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" I attract a crowd, not because I'm an extrovert or I'm over the top or I'm oozing with charisma. It's because I care. "
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Attract
Top
Because
" I went online with winelibrary.com in July of 1997; that was my first professional online play. "
Gary Vaynerchuk
Play
First
July
" People don't want to embrace culture shifts because it's not going to happen in the next 20 minutes. "
Gary Vaynerchuk
Want
People
Culture
" IQ is a commodity, data is a commodity. I'm far more interested in watching people interact at a restaurant with their smartphone. We can all read 'Tech Crunch,' 'Ad Age.' I would rather be living in the trenches. I would rather be going to Whole Foods in Columbus Circle to watch people shop with their smartphones. "
Gary Vaynerchuk
Age
Columbus
Data
" Really, truly, try to figure out what your palate is all about. If you've determined that you don't like dirty old stinky wine - old-world flavors - you probably like new-world fruit bombs. Stick to Shirazes and California Cabernets or Zinfandels. "
Gary Vaynerchuk
Dirty
California
You
" My dad is like a cactus - introverted and tough. I'm a people person, like my mom, but I got my competitiveness from my dad. He came to this country from Belarus with nothing and built a real business. He's my hero for giving me that need to run a business and for having enormous confidence in me. "
Gary Vaynerchuk
Mom
Hero
Business
" Nobody walks this earth thinking he's better than I think I am - I think I'm great. At the same time, it's so obvious to me that I'm nobody. "
Gary Vaynerchuk
Thinking
Time
Great
" Word of mouth works now, much more than ever. @-reply every single person. "
Gary Vaynerchuk
More
Reply
Mouth
" People are chasing cash, not happiness. When you chase money, you're going to lose. You're just going to. Even if you get the money, you're not going to be happy. "
Gary Vaynerchuk
People
Happy
Happiness
" You have to understand your own personal DNA. Don't do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it. "
Gary Vaynerchuk
True
Need
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" As much as I love crisp, clean whites, there's always a time for rich but balanced Chardonnays with oak, especially at Thanksgiving. "
Gary Vaynerchuk
Love
Time
Thanksgiving
" When we launched the WineLibrary website in 1996, I didn't even own a computer yet. I just understood that there was an opportunity here to market in a different way. "
Gary Vaynerchuk
Own
Way
Opportunity
" People are more comfortable learning about wine because now they can just Google, you know, 'Soave,' and say, 'Oh, O.K., cool.' "
Gary Vaynerchuk
You
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" The Loire Valley is grossly underestimated. The prices are fair, and the wines are real. "
Gary Vaynerchuk
Fair
Valley
Underestimated
" The reason we love our parents is because they loved us first. Every single company should take this advice. "
Gary Vaynerchuk
Company
Parents
Advice
" The chef that grew up with the grandma who cooks tends to always beat the chef that went to the culinary institute. It's in the blood. "
Gary Vaynerchuk
Beat
Up
Chef
" When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals. "
Gary Vaynerchuk
Goals
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Social Media
" We're living in what I like to call the 'Thank You Economy,' because only the companies that can figure out how to mind their manners in a very old-fashioned way - and do it authentically - are going to have a prayer of competing. "
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Living
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" 99.5 percent of the people that walk around and say they are a social media expert or guru are clowns. We are going to live through a devastating social media bubble. "
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" Many people who I respected were disappointed when I started 'Wine Library TV.' They thought I was dumbing down wine, but I always knew I was one of the biggest producers of new wine drinkers in the world, and people are realizing it now. "
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Library
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" I have no interest in going to Egypt and seeing the pyramids. I'm just not that kind of dude. "
Gary Vaynerchuk
Going
Kind
Seeing