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" A lot of the earliest 'Instagram' celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's about the story that you tell. "
Kevin Systrom
Beauty
You
Story
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" I think not focusing on money makes you sane because in the long run it can probably drive you crazy. "
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Long
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Think
" I actually think some of my best moments in life have been while I was with people from Instagram - whether it's super late nights getting a release out or being able to travel to places I'd never visited and meeting some of the most interesting people I've ever met. "
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Think
Life
Travel
" Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram. "
Kevin Systrom
Lift
Wonderful
Perception
" Whether it's an ad or organic content, video provides a new creative dimension for storytelling on 'Instagram'. Video lets people convey the power and beauty in a moment through sight, sound, and motion. "
Kevin Systrom
Power
Beauty
Creative
" I'm a huge fan of what 'Hipstamatic' is doing and all they've accomplished. "
Kevin Systrom
Doing
Fan
Huge
" People don't work in a dotcom because they have to. There are many professions that don't require that sort of time. But people sign up because they want to make world-changing differences, to build something that affects millions of people. "
Kevin Systrom
Work
Build
Differences
" In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense. "
Kevin Systrom
Memory
Present
Focus
" I do believe that Instagram has put a stake in the ground and we're growing more quickly than anyone. Is there something in there we could do to make it a multi-billion dollar business? I think we can figure out something along the way. "
Kevin Systrom
Growing
Business
Think
" There are billions of dollars spent every year on traditional media. The majority of people are spending more time every day on the Internet, especially on mobile. You're starting to see a shift of that spend go to mobile, especially to things like 'Instagram'. "
Kevin Systrom
Time
People
Media
" Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds. "
Kevin Systrom
Time
Understand
Problem
" The way people communicate is changing, and no one knows this better than teens. We are using images to talk to each other, to communicate what we're doing, what we're thinking, and to tell stories. "
Kevin Systrom
Thinking
People
Talk
" If it's one thing we do really well as a company, it's that we take big change slowly and deliberately and bring the community along with us. "
Kevin Systrom
Big
Company
Community
" 'Instagram' can engage generations of people that may not be on Facebook yet. I think that's true with 'WhatsApp,' and I think that will be true with things like Oculus. "
Kevin Systrom
People
True
Like
" Do what you love, and do it well - that's much more meaningful than any metric. "
Kevin Systrom
Love
What You Love
Do What You Love
" I'm always in awe of people who are artists in their fields - people who understand that simply by taking ideas and translating them into reality, they've created value in the world. "
Kevin Systrom
Reality
Ideas
World
" I grew up as a photo nut. Every Christmas I would get a new camera. It's a huge part of my life. "
Kevin Systrom
Life
Christmas
Camera
" I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop. "
Kevin Systrom
Always
Square
Through
" You can build a filter app get people really excited, but the way to keep them is to provide long-term value. Long-term value is, in fact, being its own network. "
Kevin Systrom
Own
You
Way
" Mobile has created a totally different dynamic for discovering apps. You're sitting in a bar, and your friend is taking some pictures, and then you ask what app they're using. "
Kevin Systrom
Ask
Pictures
Friend
" I don't foresee a future where people don't have some sort of phone that's like a computer. I don't foresee a future where those phones don't have cameras in them. That spells a future where smartphones are the status quo. You have to ask yourself how you allow people to communicate what's in their lives. "
Kevin Systrom
Yourself
Future
People
" Facebook's campus has a lot of creative spaces: an analogue print shop, a candy store. It's a dynamic place and one of the best environments I've been in, period. "
Kevin Systrom
Place
Creative
Best
" As a kid, creation was something that I always loved. Creating worlds for video games, creating businesses that didn't make any money, selling lemonade, etcetera. In my fourth grade classroom, I even instituted a government structure because I was really interested in people having positions and there being law. "
Kevin Systrom
Money
Law
Government
" The printing press did something really big for the world when everyone could get books in their hands and read. "
Kevin Systrom
Everyone
Books
World
" There are fun parts of running a startup and not so fun parts, and Facebook handles the not so fun parts, like infrastructure, spam, sales. The real questions are, how big can 'Instagram' get? Is it 400 million, or bigger? Can it be a viable business if it is that big? These are at the top of the list for everyone in Silicon Valley. "
Kevin Systrom
Fun
Sales
Real
" Our goal is to allow people to use whatever app they want to get photos into 'Instagram'. "
Kevin Systrom
Goal
Instagram
People
" Most photo apps before asked something of the users. They said, 'You produce, act, and perform.' 'Instagram' said, 'Let us take care of the secret sauce.' "
Kevin Systrom
Said
Care
Sauce
" I own a Canon 20D, though I don't remember the last time I used it. Ever since the iPhone 4, I've been completely absorbed in taking photos from my mobile phone. "
Kevin Systrom
iPhone
Own
Last
" Every photo you take communicates something about a moment in time - a brief slice of time of where you were, who you were with, and what you were doing. "
Kevin Systrom
Moment
Doing
Time
" Working at a startup to make a lot of money was never a thing, and that's why I decided to just finish up school. That was way more important for me. "
Kevin Systrom
Money
Finish
Important
" Just so everyone knows, we're not a photo-sharing company. I don't see photos on 'Instagram' as art. They're much more about communication. "
Kevin Systrom
Company
See
Art