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" Every photo you take communicates something about a moment in time - a brief slice of time of where you were, who you were with, and what you were doing. "
Kevin Systrom
Moment
Doing
Time
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" Instagram was created because there was no single place dedicated to giving your mobile photos a place to live and to be seen. "
Kevin Systrom
Single
Giving
Place
" 'Instagram' is great if you want to share photos, but you're not that technical. Or, if you're not interested in sharing publicly, 'Instagram' becomes a place where you can not only consume photos and videos from musicians, or whoever, but send them directly to your friends. "
Kevin Systrom
Musicians
Great
Friends
" If it's one thing we do really well as a company, it's that we take big change slowly and deliberately and bring the community along with us. "
Kevin Systrom
Big
Company
Community
" Back in the day, I actually studied photography in Florence for a few months, and my photography teacher took away my digital camera and said, 'No, use this - it's analog and it's square.' It was a Holga camera, a very cheap $3 or $4 plastic camera. And that's what inspired 'Instagram'. "
Kevin Systrom
Camera
Teacher
Photography
" Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds. "
Kevin Systrom
Time
Understand
Problem
" The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately. "
Kevin Systrom
You
Follow
Out
" People interact with their phones very differently than they do with their PCs, and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way. "
Kevin Systrom
Design
Think
You
" Facebook's campus has a lot of creative spaces: an analogue print shop, a candy store. It's a dynamic place and one of the best environments I've been in, period. "
Kevin Systrom
Place
Creative
Best
" It helps to see the world through a different lens, and that's what we wanted to do with Instagram. We wanted to give everyone the same feeling of discovering the world around you through a different lens. "
Kevin Systrom
Lens
World
See
" There are a lot of apps that are fun to use - they're utility apps; they're fine. But there are a fraction of apps that are in the cream of the crop. You just need to be in the cream of the crop to get noticed. "
Kevin Systrom
Crop
You
Need
" A lot of the earliest 'Instagram' celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's about the story that you tell. "
Kevin Systrom
Beauty
You
Story
" I grew up as a photo nut. Every Christmas I would get a new camera. It's a huge part of my life. "
Kevin Systrom
Life
Christmas
Camera
" I own a Canon 20D, though I don't remember the last time I used it. Ever since the iPhone 4, I've been completely absorbed in taking photos from my mobile phone. "
Kevin Systrom
iPhone
Own
Last
" Do what you love, and do it well - that's much more meaningful than any metric. "
Kevin Systrom
Love
What You Love
Do What You Love
" Our goal is really to make sure that 'Instagram', whether you're a celebrity or not, is a safe place and that the content that gets posted is something that's appropriate for teens and also for adults. "
Kevin Systrom
Place
You
Celebrity
" Someone once described entrepreneurship to me as a series of happy accidents. "
Kevin Systrom
Happy
Accidents
Once
" Just so everyone knows, we're not a photo-sharing company. I don't see photos on 'Instagram' as art. They're much more about communication. "
Kevin Systrom
Company
See
Art
" Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram. "
Kevin Systrom
Lift
Wonderful
Perception
" As a kid, creation was something that I always loved. Creating worlds for video games, creating businesses that didn't make any money, selling lemonade, etcetera. In my fourth grade classroom, I even instituted a government structure because I was really interested in people having positions and there being law. "
Kevin Systrom
Money
Law
Government
" I've always had a passion for technology, photography, startups, and connecting people. Bringing those aspects together made me successful. "
Kevin Systrom
Together
Passion
People
" It is cool to see that the fashion world has really taken to 'Instagram,' but, again, it is one of the many examples of many communities, whether you are a chef, a skateboarder, a surfer, a skier. "
Kevin Systrom
World
Chef
Cool
" Photos were seen as the most private type of content, and 'Instagram' really flipped that on its head and said photos can be really public. "
Kevin Systrom
Said
Seen
Content
" There are a lot more companies with a lot younger people. It is just like 23-year-olds are starting companies, and they are scaling really quickly. "
Kevin Systrom
Just
Like
Lot
" I do believe that Instagram has put a stake in the ground and we're growing more quickly than anyone. Is there something in there we could do to make it a multi-billion dollar business? I think we can figure out something along the way. "
Kevin Systrom
Growing
Business
Think
" All of us in social media and regular media, we're all competing for the same thing, which is this gap between something happening in the world and you knowing about it. "
Kevin Systrom
Social Media
Knowing
You
" Most photo apps before asked something of the users. They said, 'You produce, act, and perform.' 'Instagram' said, 'Let us take care of the secret sauce.' "
Kevin Systrom
Said
Care
Sauce
" Videos are a very difficult medium to be good at and also a difficult medium to consume quickly. "
Kevin Systrom
Very
Difficult
Good
" People don't work in a dotcom because they have to. There are many professions that don't require that sort of time. But people sign up because they want to make world-changing differences, to build something that affects millions of people. "
Kevin Systrom
Work
Build
Differences
" Good companies are always fundraising. Whether you're meeting people or considering firms, you're always fundraising. "
Kevin Systrom
People
You
Good
" I don't foresee a future where people don't have some sort of phone that's like a computer. I don't foresee a future where those phones don't have cameras in them. That spells a future where smartphones are the status quo. You have to ask yourself how you allow people to communicate what's in their lives. "
Kevin Systrom
Yourself
Future
People