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" I think not focusing on money makes you sane because in the long run it can probably drive you crazy. "

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" It turns out that no undergrad class prepares you to start a startup - you learn most of it as you do it. "

" I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop. "

" Instagram was created because there was no single place dedicated to giving your mobile photos a place to live and to be seen. "

" I'm a huge fan of what 'Hipstamatic' is doing and all they've accomplished. "

" Most photo apps before asked something of the users. They said, 'You produce, act, and perform.' 'Instagram' said, 'Let us take care of the secret sauce.' "

" Really, we're just taking people and shifting them from taking photos anyway to taking them on 'Instagram'. "

" Calling 'Instagram' a photo-sharing app is like calling a newspaper a letter-sharing book, or a Mozart grand era symphony a series of notes. 'Instagram' is less about the medium and more about the network. "

" People don't work in a dotcom because they have to. There are many professions that don't require that sort of time. But people sign up because they want to make world-changing differences, to build something that affects millions of people. "

" If you've got an idea, start today. There's no better time than now to get going. That doesn't mean quit your job and jump into your idea 100% from day one, but there's always small progress that can be made to start the movement. "

" A photo app is a utility. It's like comparing 'Twitter' to Microsoft Word. If you want to be an author, you're not always going to constrain yourself to 140 characters. "

" Imagine the power of surfacing what's happening in the world through images, and potentially other types of media in the future, to each and every person who holds a mobile phone. "

" Our goal is really to make sure that 'Instagram', whether you're a celebrity or not, is a safe place and that the content that gets posted is something that's appropriate for teens and also for adults. "

" Do what you love, and do it well - that's much more meaningful than any metric. "

Do What You Love

" I run a business and go all over the world doing things for that business, things that are fairly orthogonal. But my job is to run my company, not to be the best Instagrammer. I'll let other people be awesome at it. "

" I like to compare 'Instagram' to the Library of Congress. "

" I think it's hard to compare 'Twitter' and 'Instagram'. Twitter has a more mature business. "

" One of the earliest requested features was to do premium filters where a brand could sponsor a filter. It's just not in our wheelhouse. It doesn't feel 'Instagram'-my in the way that the high-quality brand ads do. "

" When people say that college isn't worthwhile and paying all this money isn't worthwhile, I really disagree. I think those experiences and those classes that may not necessarily seem applicable in the moment end up coming back to you time and time again. "

" When you're introducing a mobile app, you look around and say, 'We could be doing 15 different things, but how do we communicate to someone why they would want to download and even sign up for this thing?' "

" People interact with their phones very differently than they do with their PCs, and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way. "

" It's wonderful when you pair entrepreneurs together because they can share experiences and in some ways push each other to build better products going forward. "

" I try to list the top three things to get done every day, and I'll be lucky if I hit all three, but it's amazing what that does to keep you on track. "

" A platform is the base from which something big happens. In our case, we're an entertainment platform in the sense that there are people signing up like MTV, Burberry, folks like Taylor Swift and Justin Bieber. And why? Because it's their channel to control their entertainment to their fans. "

" I don't foresee a future where people don't have some sort of phone that's like a computer. I don't foresee a future where those phones don't have cameras in them. That spells a future where smartphones are the status quo. You have to ask yourself how you allow people to communicate what's in their lives. "

" Every photo you take communicates something about a moment in time - a brief slice of time of where you were, who you were with, and what you were doing. "

" Back in the day, I actually studied photography in Florence for a few months, and my photography teacher took away my digital camera and said, 'No, use this - it's analog and it's square.' It was a Holga camera, a very cheap $3 or $4 plastic camera. And that's what inspired 'Instagram'. "

" As a kid, creation was something that I always loved. Creating worlds for video games, creating businesses that didn't make any money, selling lemonade, etcetera. In my fourth grade classroom, I even instituted a government structure because I was really interested in people having positions and there being law. "

" I do believe that Instagram has put a stake in the ground and we're growing more quickly than anyone. Is there something in there we could do to make it a multi-billion dollar business? I think we can figure out something along the way. "

" I actually think some of my best moments in life have been while I was with people from Instagram - whether it's super late nights getting a release out or being able to travel to places I'd never visited and meeting some of the most interesting people I've ever met. "

" Good companies are always fundraising. Whether you're meeting people or considering firms, you're always fundraising. "