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" There are billions of dollars spent every year on traditional media. The majority of people are spending more time every day on the Internet, especially on mobile. You're starting to see a shift of that spend go to mobile, especially to things like 'Instagram'. "

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" You can build a filter app get people really excited, but the way to keep them is to provide long-term value. Long-term value is, in fact, being its own network. "

Kevin Systrom

Own

You

Way

" I run a business and go all over the world doing things for that business, things that are fairly orthogonal. But my job is to run my company, not to be the best Instagrammer. I'll let other people be awesome at it. "

" Back in the day, I actually studied photography in Florence for a few months, and my photography teacher took away my digital camera and said, 'No, use this - it's analog and it's square.' It was a Holga camera, a very cheap $3 or $4 plastic camera. And that's what inspired 'Instagram'. "

" Whether it's an ad or organic content, video provides a new creative dimension for storytelling on 'Instagram'. Video lets people convey the power and beauty in a moment through sight, sound, and motion. "

" There are fun parts of running a startup and not so fun parts, and Facebook handles the not so fun parts, like infrastructure, spam, sales. The real questions are, how big can 'Instagram' get? Is it 400 million, or bigger? Can it be a viable business if it is that big? These are at the top of the list for everyone in Silicon Valley. "

" I do believe that Instagram has put a stake in the ground and we're growing more quickly than anyone. Is there something in there we could do to make it a multi-billion dollar business? I think we can figure out something along the way. "

" Instagram was created because there was no single place dedicated to giving your mobile photos a place to live and to be seen. "

" I don't foresee a future where people don't have some sort of phone that's like a computer. I don't foresee a future where those phones don't have cameras in them. That spells a future where smartphones are the status quo. You have to ask yourself how you allow people to communicate what's in their lives. "

" If you're a journalist, and you want to see live photos happening at any location in our system, you can simply type in the location, and up comes the page. "

" Every startup should address a real and demonstrated need in the world - if you build a solution to a problem lots of people have, it's so easy to sell your product to the world. "

" When you're introducing a mobile app, you look around and say, 'We could be doing 15 different things, but how do we communicate to someone why they would want to download and even sign up for this thing?' "

" The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately. "

Kevin Systrom

You

Out

" If you focus on producing a great experience for anyone, that's how you get big. "

" Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram. "

" As a kid, creation was something that I always loved. Creating worlds for video games, creating businesses that didn't make any money, selling lemonade, etcetera. In my fourth grade classroom, I even instituted a government structure because I was really interested in people having positions and there being law. "

" 'Instagram' can engage generations of people that may not be on Facebook yet. I think that's true with 'WhatsApp,' and I think that will be true with things like Oculus. "

Kevin Systrom

People

True

" I like to compare 'Instagram' to the Library of Congress. "

Kevin Systrom

Instagram

Library

" I think it's hard to compare 'Twitter' and 'Instagram'. Twitter has a more mature business. "

Kevin Systrom

Mature

Hard

" There are a lot more companies with a lot younger people. It is just like 23-year-olds are starting companies, and they are scaling really quickly. "

Kevin Systrom

Just

Lot

" When you open up 'Instagram,' you need to know that you're seeing the real Tony Hawk, the real Taylor Swift, the real Burberry. "

" All of us in social media and regular media, we're all competing for the same thing, which is this gap between something happening in the world and you knowing about it. "

" 'Instagram' doesn't exist in a vacuum. We're not a bunch of siloed individuals. It's a bunch of people coming together on topics, fashion, you know, youthful teens, creatives, photographers, foodies, everyone coming together and building a community around the things they love, communicating visually. "

" It is cool to see that the fashion world has really taken to 'Instagram,' but, again, it is one of the many examples of many communities, whether you are a chef, a skateboarder, a surfer, a skier. "

" When people say that college isn't worthwhile and paying all this money isn't worthwhile, I really disagree. I think those experiences and those classes that may not necessarily seem applicable in the moment end up coming back to you time and time again. "

" Our goal is really to make sure that 'Instagram', whether you're a celebrity or not, is a safe place and that the content that gets posted is something that's appropriate for teens and also for adults. "

" There's a natural set of constraints with mobile phones that force you to be a better photographer by acknowledging and observing the world around you. "

" I like to say that the one thing that all people who succeed in changing the world have in common is that they at least tried. "

Kevin Systrom

Tried

Succeed

" If it's one thing we do really well as a company, it's that we take big change slowly and deliberately and bring the community along with us. "

" I'm a huge fan of what 'Hipstamatic' is doing and all they've accomplished. "

" Most photo apps before asked something of the users. They said, 'You produce, act, and perform.' 'Instagram' said, 'Let us take care of the secret sauce.' "