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" I just didn't want to leave the Cowboys when they were down. I at least wanted them to get into a respectable position before anyone else took over. "

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" I've come to the conclusion that players want to be treated alike. "

" Every coach has his own style of play, but when you spend your whole life as a Cowboy, you have to be influenced by what we did. "

" A winner never stops trying. "

" You don't have to drink or swear or hit people in the face when they're not looking, but you do have to be tough to win. "

" The greatest thing is to win your first Super Bowl. "

" If you eliminate our way of life, the American way of life, what is the effect... what are the alternatives? "

" Generally, achieving goals... which in many cases means winning... is really the ultimate in this life we live in. "

" I don't believe in team motivation. I believe in getting a team prepared so it knows it will have the necessary confidence when it steps on a field and be prepared to play a good game. "

" If you show emotion in competition, temporarily, you'll be ineffective. If you're disciplined enough, you don't get down when you're behind, and you have a chance to create something positive. "

" If I had to pick my greatest strength as a football coach, I say it would be innovation. "

" People say you have to know when to retire, which is a dumb thing to say. If you want to go out on top, yeah, it becomes important when you quit. But I wasn't afraid of that. And I wasn't worried about getting fired. I knew the risk. To me, it's not an ego thing. I enjoy coaching. I enjoy helping people achieve something. "

" My hats did give me an identity. In fact, if I had a dollar for every time someone has seen me bareheaded and said, 'I almost didn't recognize you without a hat on', I could have bought the Cowboys myself. "

" Leadership is a matter of having people look at you and gain confidence, seeing how you react. If you're in control, they're in control. "

" Leadership is getting someone to do what they don't want to do, to achieve what they want to achieve. "

" The secret to winning is constant, consistent management. "

" There are coaches to whom winning or losing means something close to life or death. If they lose, then their life has somehow been diminished. I'm not that way, and it keeps me steady. "

" Character is the ability of a person to see a positive end of things. This is the hope that a man of character has. "

" Today, you have 100% of your life left. "

" Really, coaching is simplicity. It's getting players to play better than they think that they can. "

" Football is an incredible game. Sometimes it's so incredible, it's unbelievable. "

" I wouldn't think I would coach again, because it would just be hard not being in the Cowboys' blue. "

" If you don't believe in winning, you don't believe in free enterprise, capitalism, our way of life. "

" People striving, being knocked down and coming back... this is what builds character in a man. "

" When you want to win a game, you have to teach. When you lose a game, you have to learn. "

" Being the best at whatever talent you have, that's what stimulates life. "

" Look at Bjorn Borg or Jack Nicklaus. Those guys really concentrate. With the world on their shoulders, they're so absorbed with what they're doing. "

" I know that life is really finding the right relationship between yourself and God. "

" When a big play occurs for our team, I'm concentrating on how the defense is reacting to it. Most of the time, I don't see the great catch or the long run. What I'm looking at is how the other team defended it. "

" Confidence comes from knowing what you're doing. If you are prepared for something, you usually do it. If not, you usually fall flat on your face. "

" People will forget me pretty quick. "