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" At Apple, we believe that people with passion can change the world. "

Angela Ahrendts

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" There's seven billion people on the planet. It's not about you. "

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" Think of energy almost like emotional electricity. It has a powerful way of uniting ordinary people, their connected spirit, to do extraordinary things. "

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" I know it might sound weird, but empathy is one of the greatest creators of energy. It's counterintuitive because it's selfless. "

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" The basis for all human relationships and where we derive our greatest strength and power, trust is single-handedly the most powerful source of positive energy and, once in place, unlocks a freedom and peace to explore. "

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" Unless I can come in in the morning and smile, walk in the lobby and say, 'Good morning!' - if I am stressed - I am not going to do a good job. Everybody is watching us. They are feeding off of our energy. "

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" We value feeling over knowing, because you can't prove something that hasn't been done before. "

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" Intuition is the wisdom formed by feeling and instinct - a gift of knowing without reasoning... Belief is ignited by hope and supported by facts and evidence - it builds alignment and creates confidence. Belief is what sets energy in motion and creates the success that breeds more success. "

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" I think when you're empathetic, you're putting yourself in somebody else's shoes, right? It's not about you. "

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" You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred. "

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" It is not about gender, it is about experience, leadership, and vision. "

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" I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social. "

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" I work through teams. It's the only way I know how to work. "

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" I think if I'm guilty of anything, I'm guilty of always being incredibly focused on the task at hand. So wherever I've worked, I've just always tried to do my best, achieve my best, build a great team around me. "

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" From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share. "

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" Everyone talks about building a relationship with your customer. I think you build one with your employees first. "

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" Don't stop. Don't slow down. Keep focused. "

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