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" Great brands and great businesses have to be great storytellers, too. We have to tell stories - emotive, compelling stories - and even more so because we're nonfiction. "

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" You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred. "

Angela Ahrendts

Experience

You

Customer

" Think of energy almost like emotional electricity. It has a powerful way of uniting ordinary people, their connected spirit, to do extraordinary things. "

" At Apple, we believe that people with passion can change the world. "

" I think when you're empathetic, you're putting yourself in somebody else's shoes, right? It's not about you. "

" I work through teams. It's the only way I know how to work. "

" It is not about gender, it is about experience, leadership, and vision. "

" Ask questions; don't make assumptions. "

" Forget luxury; as a great company you have to keep evolving. "

" I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social. "

" From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share. "

" The basis for all human relationships and where we derive our greatest strength and power, trust is single-handedly the most powerful source of positive energy and, once in place, unlocks a freedom and peace to explore. "

" I think if I'm guilty of anything, I'm guilty of always being incredibly focused on the task at hand. So wherever I've worked, I've just always tried to do my best, achieve my best, build a great team around me. "

Angela Ahrendts

Team

Great

" The more technologically advanced our society becomes, the more we need to go back to the basic fundamentals of human communication. "

" Everyone in the world should have a trench coat, and there should be a trench coat for everyone in the world. It does not matter your age; it doesn't matter your gender. "

" It's no longer possible to think of the physical and digital as two different worlds. "

" There's seven billion people on the planet. It's not about you. "

" Everyone talks about building a relationship with your customer. I think you build one with your employees first. "

" I know it might sound weird, but empathy is one of the greatest creators of energy. It's counterintuitive because it's selfless. "

" Intuition is the wisdom formed by feeling and instinct - a gift of knowing without reasoning... Belief is ignited by hope and supported by facts and evidence - it builds alignment and creates confidence. Belief is what sets energy in motion and creates the success that breeds more success. "

" Remember - the universal language is not texted, emailed, or spoken. It is felt. "

" Unless I can come in in the morning and smile, walk in the lobby and say, 'Good morning!' - if I am stressed - I am not going to do a good job. Everybody is watching us. They are feeding off of our energy. "

" We're building a lifelong relationship with people, and every great relationship has to be built on trust. "

" We value feeling over knowing, because you can't prove something that hasn't been done before. "

" Store windows are like landing pages on the website. "