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" I work through teams. It's the only way I know how to work. "

Angela Ahrendts

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" Store windows are like landing pages on the website. "

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" At Apple, we believe that people with passion can change the world. "

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" Great brands and great businesses have to be great storytellers, too. We have to tell stories - emotive, compelling stories - and even more so because we're nonfiction. "

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" I think when you're empathetic, you're putting yourself in somebody else's shoes, right? It's not about you. "

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" The more technologically advanced our society becomes, the more we need to go back to the basic fundamentals of human communication. "

Angela Ahrendts

" Unless I can come in in the morning and smile, walk in the lobby and say, 'Good morning!' - if I am stressed - I am not going to do a good job. Everybody is watching us. They are feeding off of our energy. "

Angela Ahrendts

" From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share. "

Angela Ahrendts

" I think if I'm guilty of anything, I'm guilty of always being incredibly focused on the task at hand. So wherever I've worked, I've just always tried to do my best, achieve my best, build a great team around me. "

Angela Ahrendts

" Ask questions; don't make assumptions. "

Angela Ahrendts

" I know it might sound weird, but empathy is one of the greatest creators of energy. It's counterintuitive because it's selfless. "

Angela Ahrendts

" We value feeling over knowing, because you can't prove something that hasn't been done before. "

Angela Ahrendts

" You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred. "

Angela Ahrendts

" There's seven billion people on the planet. It's not about you. "

Angela Ahrendts

" Think of energy almost like emotional electricity. It has a powerful way of uniting ordinary people, their connected spirit, to do extraordinary things. "

Angela Ahrendts

" We're building a lifelong relationship with people, and every great relationship has to be built on trust. "

Angela Ahrendts

" It is not about gender, it is about experience, leadership, and vision. "

Angela Ahrendts

" Forget luxury; as a great company you have to keep evolving. "

Angela Ahrendts

" Everyone talks about building a relationship with your customer. I think you build one with your employees first. "

Angela Ahrendts

" Intuition is the wisdom formed by feeling and instinct - a gift of knowing without reasoning... Belief is ignited by hope and supported by facts and evidence - it builds alignment and creates confidence. Belief is what sets energy in motion and creates the success that breeds more success. "

Angela Ahrendts

" Don't stop. Don't slow down. Keep focused. "

Angela Ahrendts

" The basis for all human relationships and where we derive our greatest strength and power, trust is single-handedly the most powerful source of positive energy and, once in place, unlocks a freedom and peace to explore. "

Angela Ahrendts

" It's no longer possible to think of the physical and digital as two different worlds. "

Angela Ahrendts

" Remember - the universal language is not texted, emailed, or spoken. It is felt. "

Angela Ahrendts

" Everyone in the world should have a trench coat, and there should be a trench coat for everyone in the world. It does not matter your age; it doesn't matter your gender. "

Angela Ahrendts