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" People often ask me, 'How do you go about choosing who to feature on Into The Gloss?' And I've never had a great answer. Ultimately, I think the #1 thing that draws me to someone is their sense of freedom. "

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" Instagram has a faster chance of reaching me than CNN, and if I really want to know what's going on, I refresh my Twitter feed. "

Emily Weiss

Know

Going

Chance

" Glossier is really for anyone who wants to embrace the present and live in the now. It's about embracing constant change and who you are at any given moment, and that's often someone who's imperfect - and that's cool. "

" Elin Kling is one of the most stylish women I know. "

" It's very important to me to have a female venture capitalist. "

" So much of venture capital is pattern recognition. "

" In our product development cycle, we ask and listen to our customer about what she wants. "

" I grew up in a conservative New England town and showed up to my middle school orientation dressed like 'Clueless' while everyone else was wearing J. Crew and lacrosse uniforms. I never really fit into that preppy look. "

" I eat out alone a lot. "

" I am crazy for good branding and really admire companies that get it right. "

" I'm not afraid of being told 'no.' "

Emily Weiss

Being

Afraid

" I knew that I wanted to intern at 'Teen Vogue' from the moment the first issue hit newsstands. Luckily, the team at Polo Ralph Lauren, where I interned during high school, really believed in me and arranged for an interview with the editors. "

" Nobody said being platinum was easy. "

" A huge number of women are shopping for beauty products based on recommendations from friends, and we really look to be that friend. "

" If I want to know how to do a black cat eye, I don't drive to a department store. I'll go on YouTube, cross-check reviews of a product, and then maybe talk about it on Instagram. "

" For some, Into The Gloss is just a blog, and that's cool. For us, it's the connective tissue between us and you, and that has paved the way for the creation of a very different kind of beauty brand: Glossier. "

" Toronto girls are super interested in skincare, which is actually kind of unique. Because in New York, the girls seem to be mostly interested in makeup. "

" If you look dull, the easiest thing to do is wash your face with water, and immediately you look refreshed. "

" Unlike a celebrity, there's nothing I won't try and nothing I won't talk about when it comes to my hair. If I were to get a tattoo on my inner upper arm, it would read, 'Change thy hair, change thyself.' "

" My desk is more of a place where I set my stuff, and then I move around. If I'm at the office, I'm usually wandering around to different meeting rooms all day or taking people out or making tea. I'm rarely at my desk; it's just a place to hang my hat. "

" The single guiding principle that I try to follow, assuming blindly that the rest will fall into place, is to operate squarely in the present. I think it's one of the most difficult things for anyone to do. "

" Throughout your teens and twenties, it's pretty easy to live in a suspended reality - one where you never get old or need to spend much time thinking about 401Ks, mammograms, or renewing your license. You don't need me to tell you: that ends. "

Emily Weiss

Thinking

Live

" We incorporate a lot of natural ingredients into our Glossier products, like sweet almond oil, which is great at getting moisture deep into the skin. "

" Into The Gloss is buoyed by the people on it, the people who read it and discuss it, and the people who work on it. "

" The creation of 'Into The Gloss' took less than a month. Glossier took twelve months and about a million dollars to hire the team, work with the chemists, order the inventory, get an office - you know, the whole thing. "

" People talk about body cleanses like there's no tomorrow - what about apartment cleanses? "

Emily Weiss

People

Body

" With 'Into The Gloss' and now Glossier, the reason it was successful was because there were so many like-minded women out there who were also dissatisfied with their beauty experiences. "

" Making a bougie, expensive beauty brand wasn't helping the mission or very fun for me. We can all be united by that $12 coconut balm. You don't need to charge an arm and a leg. "

Emily Weiss

You

Beauty

" For male and female entrepreneurs alike, having a woman investor can bring credibility when discussing product positioning and expansion opportunities. "

" I've never been one for color theory or color wheels or undertone rules or anything like that. I don't know if my red lipstick 'should' be more blue or more orange. "

" Products are a way to connect with - or disconnect from - who you are. "