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" What no one tells you - or maybe they did tell me, and I chose not to listen - is that there's really no 'coming back' from bleached platinum hair. You sort of have to cut it all off and start over. "

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" My first lip balms were Bonne Bell Lip Smackers, which, correct me if I'm wrong, sometimes had little bracelets attached to the caps-meaning your lip balm could idly dangle from your wrist like a charm bracelet when not in use, not unlike some iPhone accessories. "

Emily Weiss

Bell

iPhone

" We're not telling you that you need a concealer. We're providing a concealer in case you want it. We're trying to give you the tools to be able to make whatever decision you want. "

" So much of venture capital is pattern recognition. "

" I've never been one for color theory or color wheels or undertone rules or anything like that. I don't know if my red lipstick 'should' be more blue or more orange. "

" You can make a million excuses for why something didn't go well, but ultimately, just fix it and get on with it. Be a solutions person. "

" When Glossier launched in the U.S. back in 2014, it felt small - but in a good way. We were able to introduce ourselves locally, start a community, and build something special together. "

" I always thought 'Into The Gloss' would be successful, but I didn't really know what my definition of success was. "

" My desk is more of a place where I set my stuff, and then I move around. If I'm at the office, I'm usually wandering around to different meeting rooms all day or taking people out or making tea. I'm rarely at my desk; it's just a place to hang my hat. "

" In our product development cycle, we ask and listen to our customer about what she wants. "

" When I think of baths, I generally think of children, the elderly, couples, and the English. Who takes baths? I mean, seriously - none of my friends take baths. "

" That power of the individual person - just the girl - is infinite. "

" I am crazy for good branding and really admire companies that get it right. "

" Unlike a celebrity, there's nothing I won't try and nothing I won't talk about when it comes to my hair. If I were to get a tattoo on my inner upper arm, it would read, 'Change thy hair, change thyself.' "

" Our message has always transcended borders and cultures and is central to who we are as a brand. "

" I love supporting female-owned companies and women who are awesome. "

" I like books that explore identity and youth culture or rites of passage. "

Emily Weiss

Identity

Youth

" Nobody said being platinum was easy. "

" I'm not afraid of being told 'no.' "

Emily Weiss

Being

Afraid

" Glossier is not about throwing out everything you're using. If you want to keep using your retinols, your SPFs, of course you should continue. "

" For some, Into The Gloss is just a blog, and that's cool. For us, it's the connective tissue between us and you, and that has paved the way for the creation of a very different kind of beauty brand: Glossier. "

" Elin Kling is one of the most stylish women I know. "

" In my humble opinion, having tons of products and furniture and magazines and clothes is not luxurious - living minimally is. "

" Augmenting your appearance so drastically that it elicits a reaction from literally every acquaintance you greet is a sea change. "

" My wardrobe falls into two camps most of the time: either very monochromatic and tailored or really vintagey, with '30s and '40s-style long floral dresses. I don't buy that much, so every time I invest in something new, it has to elevate what I have hanging in my closet. "

" We want to demystify and present things in real talk. That's why Into the Gloss struck a nerve. Glossier is not much different. We're providing this rich environment around products that help consumers understand their benefit. "

" Sunscreen, in the world of beauty, is the ultimate in adulting. "

" I'm on Instagram more than any other social platform. "

" Over the years of running Into The Gloss, I began to see a gap in the way beauty companies were creating products and marketing them to women. There wasn't one brand that really spoke to girls like me, who created products for real life. So we set out to create that brand with Glossier. "

Emily Weiss

Create

Life

" With 'Into The Gloss' and now Glossier, the reason it was successful was because there were so many like-minded women out there who were also dissatisfied with their beauty experiences. "

" Into The Gloss is buoyed by the people on it, the people who read it and discuss it, and the people who work on it. "