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" My wardrobe falls into two camps most of the time: either very monochromatic and tailored or really vintagey, with '30s and '40s-style long floral dresses. I don't buy that much, so every time I invest in something new, it has to elevate what I have hanging in my closet. "

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" Throughout your teens and twenties, it's pretty easy to live in a suspended reality - one where you never get old or need to spend much time thinking about 401Ks, mammograms, or renewing your license. You don't need me to tell you: that ends. "

Emily Weiss

Thinking

Live

" If you look dull, the easiest thing to do is wash your face with water, and immediately you look refreshed. "

" My December is typically one big, sweaty 'wintry mix' blur, not a punch-laden, heartwarming mixer. "

" The creation of 'Into The Gloss' took less than a month. Glossier took twelve months and about a million dollars to hire the team, work with the chemists, order the inventory, get an office - you know, the whole thing. "

" Toronto girls are super interested in skincare, which is actually kind of unique. Because in New York, the girls seem to be mostly interested in makeup. "

" I think reality television has made the fashion industry and the beauty industry, any industry - frankly, just life - it has made life seem much different than it really is. "

" There's so much pressure on women to have it all together. There's always this 'next, next, next.' I hope Glossier encourages women to be O.K. wherever you are. Just, everyone, relax! "

" We wanted Glossier to have an excellent customer experience and reach as many of you as possible from day one, so we went with venture - the stuff fast-growth, tech-enabled companies like Facebook, Amazon, and Apple are made of. "

Emily Weiss

Apple

You

" I love supporting female-owned companies and women who are awesome. "

" I am, in fact, a candle salesperson's worst nightmare - or dream come true, depending on the salesperson. "

" I'm not afraid of being told 'no.' "

Emily Weiss

Being

Afraid

" When Glossier launched in the U.S. back in 2014, it felt small - but in a good way. We were able to introduce ourselves locally, start a community, and build something special together. "

" One of the big things I've learned over the years and I'm excited that Glossier perpetuates is that wherever you're at, in terms of your scope of knowledge around beauty, is totally okay. And not just okay, but actually really valuable. "

" We want to demystify and present things in real talk. That's why Into the Gloss struck a nerve. Glossier is not much different. We're providing this rich environment around products that help consumers understand their benefit. "

" My musical inclinations are fine and dandy within the confines of my ears and my earphones but don't sit well with others. "

" Glossier is not about throwing out everything you're using. If you want to keep using your retinols, your SPFs, of course you should continue. "

" For some, Into The Gloss is just a blog, and that's cool. For us, it's the connective tissue between us and you, and that has paved the way for the creation of a very different kind of beauty brand: Glossier. "

" We're not telling you that you need a concealer. We're providing a concealer in case you want it. We're trying to give you the tools to be able to make whatever decision you want. "

" Glossier - our content, our products - it's for all for you; it's ours. "

" My first lip balms were Bonne Bell Lip Smackers, which, correct me if I'm wrong, sometimes had little bracelets attached to the caps-meaning your lip balm could idly dangle from your wrist like a charm bracelet when not in use, not unlike some iPhone accessories. "

Emily Weiss

Bell

iPhone

" Augmenting your appearance so drastically that it elicits a reaction from literally every acquaintance you greet is a sea change. "

" In beauty, there's this idea of this perfect picture, and I think, 'How about being present in the now, and a little messy?' "

" At 'Vogue,' I was responsible for a lot of production work, and production work is highly detailed, and you have to be very resourceful to fit a square peg into a round hole. I learned to push the envelope when it comes to asking questions or making requests. "

" What no one tells you - or maybe they did tell me, and I chose not to listen - is that there's really no 'coming back' from bleached platinum hair. You sort of have to cut it all off and start over. "

Emily Weiss

You

Start

" I read every single comment that comes in. "

" Ultimately, we're making and selling a consumer good that needs to work and that needs to make customers happy. "

" Instagram has a faster chance of reaching me than CNN, and if I really want to know what's going on, I refresh my Twitter feed. "

" At Glossier, we're creating an edited collection of the best essential products. These are the ones that you reach for every day and will always have a place on your top shelf. "

" Beauty is very intimate. "

" I love someone with something to prove. "