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" Customer service teams at many companies have already embraced social media, often out of necessity. "
Ryan Holmes
Customer
Social Media
Service
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" Tech companies don't exist in a bubble; they draw from and feed into a larger community. Ideally, the relationship is symbiotic. "
Ryan Holmes
Bubble
Community
Feed
" It may be coincidence that the decline of newspapers has corresponded with the rise of social media. Or maybe not. "
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Coincidence
Social Media
Rise
" Social media, for all of its limitations, is rarely irrelevant. The stream of updates on your Facebook page, for instance, is algorithmically engineered to be darn-near irresistible. "
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Media
Page
Social Media
" Importantly, companies are using social media to do things that go way beyond just chatting up existing customers on Facebook. Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools. "
Ryan Holmes
Job
Community
Support
" Anyone with an inbox knows what I'm talking about. A dozen emails to set up a meeting time. Documents attached and edited and reedited until no one knows which version is current. Urgent messages drowning in forwards and cc's and spam. "
Ryan Holmes
Up
Talking
Spam
" I grew up off the grid in Vernon, and I saw my parents work hard every day, as teachers but also while farming and building a log home. So from a young age I knew the value of hard work. "
Ryan Holmes
Home
Parents
Work
" Social media teams tend to be decentralized - a motley mix of in-house experts, off-site consultants and international partners. The result: Confusion, rogue tweets, and off-message posts are almost inevitable. The worst gaffes live on in social media infamy. "
Ryan Holmes
Worst
Social Media
Result
" I don't know how many times I've turned to Twitter and Facebook to commiserate and celebrate, bounce ideas off of friends, colleagues and other entrepreneurs, and just connect with the wider world outside my office. "
Ryan Holmes
Ideas
Celebrate
World
" At the most basic level, prioritizing design also represents a practical consideration. It's far easier to design first and engineer later. "
Ryan Holmes
First
Far
Engineer
" Building outrageous expectations about the next big thing - be it a personal video chatting service or venue-based photo sharing app - can create all sorts of complications when things don't go as planned. "
Ryan Holmes
Service
Create
Expectations
" Social media is the future, with employers recognizing they need to start hiring people with the right skills. "
Ryan Holmes
Media
Future
People
" Although the tech industry is very open to change, many people still have a closed-off mentality where, in the interest of protecting their ideas, they keep them hidden in dark caves. "
Ryan Holmes
Dark
Change
People
" As an entrepreneur, the pressures of a startup can be enormous, but it's rarely life or death. "
Ryan Holmes
Death
Life
Entrepreneur
" Email is familiar. It's comfortable. It's easy to use. But it might just be the biggest killer of time and productivity in the office today. "
Ryan Holmes
Comfortable
Easy
Today
" I often talk about the PayPal mafia out of San Francisco, people that were in PayPal and got out of PayPal and continue to reinvest in other start-ups and create a huge pay-it-forward type of network there. "
Ryan Holmes
People
Out
Create
" During the early days of HootSuite, when social media was still seen as a fad, I made the decision to treat our funding as if it were my personal bank account. That's not to say I blew it on fast cars and fancy dinners. Exactly the opposite. "
Ryan Holmes
Social Media
Decision
Treat
" Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools. "
Ryan Holmes
Community
Support
Job
" For everybody in their busy lives, you need to invest in sharpening your tools, and you need to invest in longevity. "
Ryan Holmes
Busy
Your
You
" For resourceful tech founders, finding capital is rarely a problem; making the best use of it is another story. A few years slinging pepperoni pies and chicken wings - on tiny margins and with minimal investment - might not be the worst fiscal training. "
Ryan Holmes
Best
Training
Finding
" When you think of technology that gets people excited - long lines at stores, enthusiastic reviews in the blogosphere, passionate evangelists - the first thing to come to mind probably isn't thermostats. Then, along came Nest. "
Ryan Holmes
Mind
Long
Technology
" When my company was first getting off the ground, we were completely lost in the shuffle, despite our best efforts. In 2012, however, we had a 28-foot-long, 15,000-pound secret weapon. To stand out amid the gala parties and blow-out bashes hosted by much bigger tech companies, HootSuite decided to take to the streets. "
Ryan Holmes
Company
Best
Streets
" Social media listening tools make it easy to track brand references and mentions, and these functions can still be handled ably by a small, dedicated team. "
Ryan Holmes
Team
Small
Listening
" Tech companies have a finite lifespan: For the successful ones, an IPO or exit is never more than a few years off. But by recruiting locally and developing homegrown talent, companies can build something that remains after they're gone. People, skills and a culture of innovation persist. "
Ryan Holmes
Culture
Talent
People
" Payfirma has revolutionized the payment process, consolidating mobile, e-commerce and in-store payments under a single solution, much like HootSuite did for social media. "
Ryan Holmes
Process
Social Media
Solution
" Pizza made me who I am. In the summer of 1998, I dropped out of college and started a pizza restaurant called Growlies in my hometown in rural Canada. My seed money: a credit card with a $20,000 limit. "
Ryan Holmes
Me
Seed
College
" LinkedIn and Flickr, among other sites, have already proven freemium can generate revenue in the social media context. "
Ryan Holmes
Media
Context
Social
" Everybody getting a significant exit creates a legacy and creates something that you can pay forward and bootstrap an industry in a substantial way. "
Ryan Holmes
Exit
Legacy
Pay
" My first real venture was a paintball company I started in Grade 10, when I was 16. After hearing about it from a friend, I realized my town didn't have a playing field. I did some research, spoke with other paintball company owners, and I started my own field the following summer. "
Ryan Holmes
Summer
Friend
Company
" Providing better computer science education in public schools to kids, and encouraging girls to participate, is the only way to rewrite stereotypes about tech and really break open the old-boys' club. "
Ryan Holmes
Education
Stereotypes
Science
" For anyone who devours the web on a daily basis, the biggest problem is too much of a good thing. There's so much extraordinary content - from articles to images, videos and Tweets - that it's almost impossible to keep track of it. "
Ryan Holmes
Good
Web
Problem