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" Social media, for all of its limitations, is rarely irrelevant. The stream of updates on your Facebook page, for instance, is algorithmically engineered to be darn-near irresistible. "

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" Don't be scared to try new things, but remember to hold on to the vision of your company and the initial successes that defined your brand. "

Ryan Holmes

New Things

Brand

Vision

" Customer service teams at many companies have already embraced social media, often out of necessity. "

" Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity, monetization, and user experience. "

" It may be coincidence that the decline of newspapers has corresponded with the rise of social media. Or maybe not. "

" Social media marketers have already shown unusual savvy in executing campaigns in Brazil. "

" Everybody getting a significant exit creates a legacy and creates something that you can pay forward and bootstrap an industry in a substantial way. "

" Social media has given companies access to unprecedented amounts of information on client behavior and preferences - so-called Big Data. But making sense of it all and turning it into actionable policy has been elusive. "

" I'd love to build a brand, a legacy. "

" During the early days of HootSuite, when social media was still seen as a fad, I made the decision to treat our funding as if it were my personal bank account. That's not to say I blew it on fast cars and fancy dinners. Exactly the opposite. "

" Social media listening tools make it easy to track brand references and mentions, and these functions can still be handled ably by a small, dedicated team. "

" As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast. "

" For everybody in their busy lives, you need to invest in sharpening your tools, and you need to invest in longevity. "

" Pizza made me who I am. In the summer of 1998, I dropped out of college and started a pizza restaurant called Growlies in my hometown in rural Canada. My seed money: a credit card with a $20,000 limit. "

Ryan Holmes

Seed

College

" From its humble origins in college dorm rooms, social media has quietly crept into the boardroom. "

" Anyone working at HootSuite will tell you that I don't sugarcoat my opinions. I heavily encourage feedback and suggestions - partly because I'm blunt about offering the same in return. "

" Social media is the future, with employers recognizing they need to start hiring people with the right skills. "

" Importantly, companies are using social media to do things that go way beyond just chatting up existing customers on Facebook. Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools. "

" Without grounding, it's easy to embrace the 'baller' lifestyle: dropping out of tech, throwing money at cars, boats and real estate, and slipping into a cycle of spending and indulgence. "

" Understanding and respecting your roots is critical not only to winning the tech talent wars but leaving a legacy that transcends bottom lines. "

" The growing role of enterprise social media, plus the growing budgets and authority of CMOs entrusted with choosing the best platforms, translates into an exciting future for apps that harness social potential for large companies. "

" I think that Vancouver as well as Canada needs a boot camp for young entrepreneurs. We have already seen tens if not hundreds of people put their names forward to be involved in the program, and we just think this is an amazing way to accelerate what they're doing. "

" A critical question to ask when bringing in a new CEO to take the reins of a company you started is: Do you want someone who will maintain company culture or reinvent it? "

" For anyone who devours the web on a daily basis, the biggest problem is too much of a good thing. There's so much extraordinary content - from articles to images, videos and Tweets - that it's almost impossible to keep track of it. "

" You can run a sprint or your can run a marathon, but you can't sprint a marathon. "

" Email is familiar. It's comfortable. It's easy to use. But it might just be the biggest killer of time and productivity in the office today. "

" Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word. "

" Tech companies don't exist in a bubble; they draw from and feed into a larger community. Ideally, the relationship is symbiotic. "

" One of the most important principles I've learned is, every so often, just drop everything. Stop racing from one party to the next. "

" One thing I would like to see in Vancouver and Canada is something similar to the PayPal mafia. They were all early employees of PayPal. They all had monster exits with PayPal, and they were able to take their winnings and form a syndicate that co-invests. "

" Every day I'd come home after school, pop the hood of my mom's car, put alligator clips on the battery, and wire into the house and go play on my computer. If I used it for too long, I'd wear down the car battery, and my mom would be all mad at me the next day. "

Ryan Holmes

School

Day