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" I've learnt something from every failure. The products I helped design at the first two companies I worked for were utter failures. But now I know why. "
Tony Fadell
Failure
Now
Two
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" If you look at where the tried and true of Silicon Valley VC's are investing, it's in people who understand what it takes, who've been through it and have a network of people they can tap and resources to pull together. "
Tony Fadell
Look
You
True
" I don't look backwards. I'm pleasantly surprised, and I feel really proud of the team and what we were able to accomplish together. But really, where I'm focused is the future and where Nest is going. "
Tony Fadell
Team
Future
Look
" It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing. "
Tony Fadell
Apple
Cool
People
" I started designing the greenest the most connected home before the iPhone and the iPad. "
Tony Fadell
Connected
iPhone
Started
" At the end of the day, customer choice is essential. And we don't make products that compete with Apple, nor make products that compete with Google. Our customers come in both iOS and Android flavors, and I hope our customers can still buy the products they want to purchase wherever they want to purchase them. "
Tony Fadell
Hope
End Of The Day
End
" I look at the world and peer into products and think, 'What's wrong with these products?' "
Tony Fadell
World
Products
Look
" I knew there were all kinds of interesting things going on at Google, but now that I've seen them, my mind has been blown - in a great way. They have all these amazing projects and people that the world doesn't know anything about. I'm like a kid in a candy store - it's an idea factory. "
Tony Fadell
People
Way
Mind
" People buy products, and they want to understand what those things are and how they are applicable to their life. "
Tony Fadell
People
Products
Want
" To help you focus, to help you really understand what you're doing, you have to say no a lot. When you say yes to everything, you get distracted. When you say no, you have to get the one thing you're doing really right. "
Tony Fadell
Focus
Understand
Doing
" There are two different types of prototyping. First, the gut sense. You know how far you can take it. Second, you need experts to figure out whether or not it is attainable. "
Tony Fadell
You
Two
Know
" Most thermostats are built by plumbing companies. But you really need to understand how to build a phone to make them better. "
Tony Fadell
Need
You
Understand
" Google has the business resources, global scale and platform reach to accelerate Nest growth across hardware, software and services for the home globally. "
Tony Fadell
Business
Google
Growth
" I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte. "
Tony Fadell
Apple
Experience
Design
" If you look at most successful startups, they're run by people in their mid to late forties, who've gone through the trenches multiple times and had multiple failures, so they understand. "
Tony Fadell
Run
Successful
You
" Typical mergers happen when there are two competitors coming together, and they reduce overhead. "
Tony Fadell
Two
Happen
Mergers
" Your television has changed, your phone has changed. Why don't these other things you need, that the government tells you you must have in your home, change? "
Tony Fadell
You
Phone
Change
" Studies have shown that children are less likely to wake up to a horn than the sound of a mother's voice. "
Tony Fadell
Wake Up
Children
Mother
" I say homes are for families, and you have to make sure you design for the family, not just one person: kids, your wife, your grandparents need to be able to use it. "
Tony Fadell
Family
Need
Say
" Usually, the biggest companies are not the most dynamic. "
Tony Fadell
Dynamic
Companies
Biggest
" Learning by doing is the only way I know how to learn. "
Tony Fadell
Way
Only
Learning
" In Tahoe, you want to be able check on the temperature of the house or turn it on before you get there. Because it's really cold in the winter. "
Tony Fadell
Turn
Want
Winter
" Nest really came out of a process where I was trying to design the most connected and the most green home that I knew of. I was curious of just about everything that goes into a home and building a home. "
Tony Fadell
Building
Design
Green
" Computers are great tools, but they need to be applied to the physical world. "
Tony Fadell
Great
Computers
Need
" I have not seen a true grounds-up revolution from a bunch of companies getting together. It takes one company to put it together, then people draft off of that, but they don't build it top to bottom with a specific vision. "
Tony Fadell
Vision
Together
People
" While I was designing my home, I was living in different houses all around the world, and I saw thermostats that were just as bad as the ones in the U.S., or houses that needed them but didn't have them. I realised that this was a worldwide problem. I thought, 'Let's fix it.' "
Tony Fadell
Thought
Home
Living
" You need to set near-term milestones. Put the assumptions down on paper, and make it to your vision or ultimate product. Your team has to understand where they're going. Your partners need to understand where they're going. "
Tony Fadell
Team
Vision
You
" No amount of data will tell you if a feature should be in the product, because it doesn't exist. You need to have a very clear leader with a clear point of view... otherwise, you get a mishmash of features and stuff that doesn't make a lot of sense. "
Tony Fadell
Point Of View
Data
You
" Every person I talk to has a story about how their smoke alarm went off or woke them up with a battery beeping. So you take it off the wall and you take the battery out and say 'screw this.' They hate the products. "
Tony Fadell
Talk
You
Hate
" Well, you can say there is a self driving car. I'm seeing the automation of vehicles. Really, computer-assisted driving. I think that is really interesting to us because we are taking all of the sensors technologies and putting them in cars and making people safer. "
Tony Fadell
Driving
Car
People
" I don't want the iPod to be my defining thing. "
Tony Fadell
iPod
Thing
Defining