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" If you are a small company taking on a big company, you need to have a sense of humor. "

Richard Branson

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" Everybody's got a different sense of humor. It's just different styles. "

" There's no point in starting a business unless you're going to make a dramatic difference to other people's lives. So if you've got an idea that's gonna make a big difference to other people's lives, then just get on and do it. "

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" My favorite mode of transport is hot-air ballooning. It's so graceful to be blown by the wind, to go where the wind takes you. "

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" When people are in the midst of really heavy stuff and still have a sense of humor, I admire that. "

" In truth, politeness is artificial good humor, it covers the natural want of it, and ends by rendering habitual a substitute nearly equivalent to the real virtue. "

Thomas Jefferson

" Well, we know that people in Australia love the idea of both Impulse and Virgin Blue getting up and adding a bit of competition, and it's fun to be able to deliver it. "

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" With the casino and the beds, our passengers will have at least two ways to get lucky on one of our flights. "

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" Laughter is the closest distance between two people. "

" Humor is the most engaging cowardice. "

" You've got to have a sense of humor to keep your sanity. "

" I am often the brunt of my own humor. "

Charles R. Swindoll

" I'm not the sort of person who gives up on things. The first time we crossed the Atlantic in the balloon, it crashed, and we went on and did the Pacific. First time we crossed the Atlantic in a boat, it sank, and we went on and got the record. So, generally speaking, we will pick ourselves up, brush ourselves down, and carry on. "

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" We believe that within five years, 96 percent of British consumers will have access to the Internet, whether it be through a personal computer, a set-top box or a mobile phone. "

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" Sometimes I used to think to myself, 'Have I lost a sense of humor?' but I don't think that I have. I think one can be as snarky and sarcastic as lots of people, but I have never found that it makes me particularly happy. "

Kenneth Branagh

" Those who know me know I'm passionate about lists, and top of my list of priorities is my family. My wife Joan and I do not consider our legacy to our children to be wealth or fame but the opportunity to pursue happiness by following their own path. "

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" It's a common misconception that money is every entrepreneur's metric for success. It's not, and nor should it be. "

Richard Branson

" For a successful entrepreneur it can mean extreme wealth. But with extreme wealth comes extreme responsibility. And the responsibility for me is to invest in creating new businesses, create jobs, employ people, and to put money aside to tackle issues where we can make a difference. "

Richard Branson

" And obviously, from our own personal point of view, the principal challenge is a personal challenge. "

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" Fun is one of the most important - and underrated - ingredients in any successful venture. If you're not having fun, then it's probably time to call it quits and try something else. "

Richard Branson

" When exploring London, you will come across lots of excitement by chance, so try to take everything in rather than just rushing around to all of the major tourist haunts. "

Richard Branson

" A person without a sense of humor is like a wagon without springs. It's jolted by every pebble on the road. "

Henry Ward Beecher

" Do not be embarrassed by your failures, learn from them and start again. "

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" A complaint is a chance to turn a customer into a lifelong friend. I say that seriously, not as some press release baloney. "

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" Keeping an active mind has been vital to my survival, as has been maintaining a sense of humor. "

Stephen Hawking

" Humor is by far the most significant activity of the human brain. "

" I suppose Virgin is an unusual brand in that I suspect we're the only 'way of life' brand in the world. We're one of maybe the top 30 best known brands in the world, yet if you look at the other 29, they all specialize in one area. Whether it's Google, Coca-Cola, Microsoft, etc., they all generally specialize in one area. "

Richard Branson

" Any man who has had the job I've had and didn't have a sense of humor wouldn't still be here. "

" There is something really horrific for any human being who feels he is being consumed by other people. I'm talking about a writer's critics, who don't address what you've written, but want to probe into your existence and magnify the trivia of your life without any sense of humor, without any sense of context. "

" I don't think it's possible to have a sense of tragedy without having a sense of humor. "

Christopher Hitchens

" There's nothing like the endorphins from being fit, and the incredible endorphin rush that goes with that. "

Richard Branson