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" I cannot bring myself to wear the Nobu hats, or the Nobu T-shirts. But the chef's jacket, that is mine. And when I wear it, I am very proud of myself. "
Nobu Matsuhisa
Myself
Proud
Hats
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" It's true that cilantro has a strange, strong flavor. People seem to love it or not like it at all. Even I didn't like it at first when I had it in Peru. But I got used to it - it's hard not to in South America - and now I can't live without it. "
Nobu Matsuhisa
America
Strong
Live
" Have you ever been to Mexico City and haggled with the locals over souvenirs? Well, in Peru, you had to negotiate like that to get the freshest fish at the market. "
Nobu Matsuhisa
Over
City
Fish
" I grew up in the countryside in Saitama prefecture, north of Tokyo. "
Nobu Matsuhisa
Grew
Up
Tokyo
" I'm not perfect. I am not Iron Man. "
Nobu Matsuhisa
I Am
Iron
Perfect
" What I relish most is when a member of my staff, who has worked with passion and patience towards achieving their dream of owning a restaurant, walks up to me and says, 'Nobu! I have done it!' "
Nobu Matsuhisa
Dream
Passion
Me
" I was a bit of a wild boy - always swimming and exploring the mountains. "
Nobu Matsuhisa
Boy
Always
Wild
" I started cooking when I was 18 years old, and now I have restaurants all over the world. "
Nobu Matsuhisa
Cooking
Old
Over
" Of course the Japanese and Peruvian fish are different, but it's the same Pacific Ocean. They are different, but I know fish. "
Nobu Matsuhisa
Different
Same
Ocean
" One of my favorite ways to use cilantro is in a beautiful clear soup with monkfish and lime. It's a great dish for cooler weather, especially because monkfish is very good in fall and winter. Also, I like the meatiness and rich texture of monkfish. "
Nobu Matsuhisa
Beautiful
Good
Great
" My business partner Robert De Niro knows a lot about hotels; he opened the Greenwich Hotel in New York City. "
Nobu Matsuhisa
New York
Business
City
" My favorite knife is from Miyakoya in Japan - I have one in each of my restaurants. "
Nobu Matsuhisa
Favorite
Each
Knife
" The first jolt I received in my life was when I lost my father in a motorcycle accident when I was eight. I would have been with him if he hadn't turned down my request to go out with him that afternoon. "
Nobu Matsuhisa
Motorcycle
Life
Father
" I feel like I owe something to America, as it is where I found success. "
Nobu Matsuhisa
America
Feel
Like
" Businesses that run well are almost like marriages. Everything has to be up for discussion, or there will be real problems. "
Nobu Matsuhisa
Run
Discussion
Problems
" Sushi is something very exclusive. It is not like a McDonald's, not like a hot dog, not like a French fry. It's very high-class cooking in Japan. "
Nobu Matsuhisa
Cooking
Dog
Hot
" I used to watch my mother cooking when I was a child; she influenced me a lot. "
Nobu Matsuhisa
She
Mother
Child
" Chefs are artists, and I couldn't be happy with my art if I was forced to use cheap ingredients. "
Nobu Matsuhisa
Ingredients
Happy
Cheap
" I want to always keep going. I don't want to ever stop. "
Nobu Matsuhisa
Always
Want
Stop
" Peru was the Incas; it has 3,000 to 4,000 years of history. "
Nobu Matsuhisa
History
Peru
Years
" One of my great loves is golf. When I am in L.A., I like to play with a few close friends: no phones, no distractions, the great outdoors and the chance to bet some money to keep it interesting. "
Nobu Matsuhisa
Golf
Great
Money
" I always eat a meal at home before I leave for the airport, so I only eat the soup and salad on the plane. "
Nobu Matsuhisa
Eat
Salad
Airport
" Large fish such as tuna are shown already cut into fillets and bought by the block. Fillets should be almost transparent. Avoid tuna that looks rainbow-colored or black. "
Nobu Matsuhisa
Black
Fish
Looks
" I can't imagine Japanese food without dashi, a broth made with kelp and dried bonito flakes. It has the aroma of the sea, tinged with a subtle smokiness, and adds a very important, distinct flavor. "
Nobu Matsuhisa
Flavor
Without
Sea
" I enjoy people who have passion, whether it is as a musician or whatever they do. All people who have success keep it very basic. Try your best. But without passion, you will not have success. "
Nobu Matsuhisa
Best
Enjoy
Passion
" I exercise every morning, no matter what. Sometimes it's tough to do right when you get off the plane, but after ten minutes you start sweating, and you always feel better. "
Nobu Matsuhisa
Start
Morning
Exercise
" I don't go out much. "
Nobu Matsuhisa
Go
Out
Much
" I am very lucky to consider many of my business associates friends. Some are closer than others, but I respect and value all of them. "
Nobu Matsuhisa
I Am
Friends
Value
" I like both potatoes and rice. You can do a lot with both of them. But if I could eat only one carbohydrate for the rest of my life, I wouldn't choose bread, potatoes or even noodles. I'd go for rice instead; I eat more of that than anything else. "
Nobu Matsuhisa
You
Bread
Choose
" I like to keep healthy physically and mentally, too. "
Nobu Matsuhisa
Keep
Physically
Too
" People eat the chicken, people eat the beef, they still say, 'Don't kill the fish.' "
Nobu Matsuhisa
Fish
Still
Say