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" I enjoy people who have passion, whether it is as a musician or whatever they do. All people who have success keep it very basic. Try your best. But without passion, you will not have success. "
Nobu Matsuhisa
Best
Enjoy
Passion
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" I'm a lucky person because the company keeps growing, and that means my team keeps growing. "
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" Peru was the Incas; it has 3,000 to 4,000 years of history. "
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" I cannot bring myself to wear the Nobu hats, or the Nobu T-shirts. But the chef's jacket, that is mine. And when I wear it, I am very proud of myself. "
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" I am very lucky to consider many of my business associates friends. Some are closer than others, but I respect and value all of them. "
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" Swimming keeps me fit and flexible, and it helps that I have a large pool at my house in Beverly Hills. "
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" Whenever possible, buy a fish whole. With tuna, this isn't practical; with smaller fish, it is. "
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" It's not unusual for me to wake up in the middle of the night and not know where I am. I take sleep medication to deal with all the flights. But I find it helps to eat at the same time every day. "
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" When I set up my first restaurant, I was so inspired by Wolfgang Puck, who is also based in L.A. and is now a good friend of mine, and the way he would engage with his customers and greet them personally. "
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" Every morning when I woke up, my mother was already in the kitchen making breakfast. It was always the same: steamed rice, pickled vegetables, grilled fish and miso soup. Each day there was something different in the soup such as tofu or potatoes. "
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" Of course the Japanese and Peruvian fish are different, but it's the same Pacific Ocean. They are different, but I know fish. "
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" In Japan, I have my own line of dinnerware, but I'm not aggressive about pursuing those projects. "
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" My business partner Robert De Niro knows a lot about hotels; he opened the Greenwich Hotel in New York City. "
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" I eat soup noodles for comfort. In fact, noodles of any kind. It's a food that is very easy to eat; it's very soothing and comfortable, too. If I could choose any, I'd say buckwheat was my favourite: it has a very good flavour and is healthy, too. "
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Comfort
Easy
" I was a bit of a wild boy - always swimming and exploring the mountains. "
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Always
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" In my generation, there was no sushi school, no cooking school, so people have to learn from working. "
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" When I'm dining out privately, I tend to avoid fine-dining venues; I like things to feel casual. "
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" One evening, Mike Myers and Steven Spielberg were discussing 'Goldmember,' and I just happened to joke, 'If you need a Japanese character, let me know!' The next day, they called me for audition! I find it's always helpful to maintain a sense of humour. "
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" Large fish such as tuna are shown already cut into fillets and bought by the block. Fillets should be almost transparent. Avoid tuna that looks rainbow-colored or black. "
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Black
Fish
Looks
" I learned from my first restaurant: Make customers happy, make sure the customer comes back again. And automatically, success has followed me. "
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" I always eat a meal at home before I leave for the airport, so I only eat the soup and salad on the plane. "
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" One of my great loves is golf. When I am in L.A., I like to play with a few close friends: no phones, no distractions, the great outdoors and the chance to bet some money to keep it interesting. "
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" I grew up in the countryside in Saitama prefecture, north of Tokyo. "
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" Every year, I do a New Year's day party at my home. I invite my staff and my friends and their kids. Around 40-50 people come by, and I do a barbecue and salads, steak and sushi, and also lots of cheese. "
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" I have a restaurant in Milan, and Paper Moon is five minutes away from my hotel, so I always go there for lunch. It's a casual place that serves good salad, pizza and pasta; the space is tight with tables close together, and it feels buzzy. Food comes out fast, too. "
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" People who make mistakes but try their best, other people will support. But people who make mistakes because they're lazy, nobody supports. "
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Mistakes
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" In the morning and the end of every day, I thank that I'm alive. "
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" I like to keep healthy physically and mentally, too. "
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Physically
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" My cooking is simply ingredients plus umami. "
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Ingredients
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" Have you ever been to Mexico City and haggled with the locals over souvenirs? Well, in Peru, you had to negotiate like that to get the freshest fish at the market. "
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" Sushi is something very exclusive. It is not like a McDonald's, not like a hot dog, not like a French fry. It's very high-class cooking in Japan. "
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