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" I don't think I ever dreamt of going into business. No one in my family was in business. "
Fred DeLuca
Ever
Family
Business
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" You have to be able to communicate the vision to the people in your organization so that they know where and how they should direct themselves on a day-to-day basis. "
Fred DeLuca
Organization
You
Vision
" Everybody eats three times a day; it's only a question of where they choose to eat. The longer-term trends are people eat out more often. "
Fred DeLuca
People
Day
Choose
" In a typical situation, it's going to take pretty close to a year to get your location in, get your permits, and then get open. "
Fred DeLuca
Location
Pretty
Situation
" You have to realize that the customer really is king. People who go into more established businesses probably have to be careful not to be casual about that. When you have a brand-new business, and nobody knows who you are, you know you have to work really hard for your customers. "
Fred DeLuca
Know
King
Business
" I know a lot of people at some point in their business careers decide they'll just cash in and do something else, but for some reason, I've never had that feeling. "
Fred DeLuca
Reason
Feeling
Know
" If you treat people nicely, and you allow them to fulfill a role that is satisfying for them, they'll accomplish a lot, and they'll enjoy their work. "
Fred DeLuca
Role
Work
Enjoy
" How you handle the obstacles has a big impact on how you do. If you give up, then you obviously don't get there, but if you're persistent, and you keep thinking of new ways to approach the business, you're more likely to reach your goal. "
Fred DeLuca
Thinking
Impact
Obstacles
" There are so many ingredients that are approved for use. You can't be an expert on all of them. "
Fred DeLuca
You
Expert
Ingredients
" A couple times a year, I get in the car, and I'll drive 1,000 miles cross-country, going through side streets. I'll stay off the highways as much as possible. And I realize it's a huge country, and for us to be in so many places in the country is an amazing thing. "
Fred DeLuca
Car
Amazing
Realize
" We have salads, some other beverages. But in reality, it's still fundamentally the same business. The most likely thing the next person will buy is a sandwich and a soft drink. After a half-century of glacial change, we're still pretty much the same business. "
Fred DeLuca
Drink
Change
Business
" Six months after we started, in 1964, there was a day when we sold only seven sandwiches. If we'd taken all the money from the register, we couldn't have paid an employee, much less the food or the rent or all that. It could have been a turning point. We could have given up. "
Fred DeLuca
Rent
Day
Employee
" Back in the early days of international, everybody wanted to customize the menu for every place. "
Fred DeLuca
Place
Back
Days
" Everybody who goes through the business will make mistakes. The big question is how big will the mistakes be? How fast will they learn from the mistakes, and how quickly will they get the business in the correct direction? "
Fred DeLuca
Business
Mistakes
Big
" There's huge access to information. If you need to learn something, you can go on the Internet and learn very quickly. You can reach across miles and miles to find companies that can assist you. "
Fred DeLuca
Need
Reach
Internet
" By and large, we're a bread-eating culture. People like sandwiches. We don't really over-think that one. "
Fred DeLuca
Sandwiches
People
Culture
" If you have company-owned stores, you make 100 percent of the profit from each one, but you have less entrepreneurial spirit. "
Fred DeLuca
Spirit
Less
You
" You start a business, and you really don't have much of a budget. "
Fred DeLuca
Business
Start
Much
" Profit or perish... There are only two ways to make money: increase sales and decrease costs. "
Fred DeLuca
Sales
Two
Costs
" In 1974, we began franchising. We didn't have any big thought process except that, 'OK, franchising will help us get to our goal of 32 stores and help us run stores farther away from home.' "
Fred DeLuca
Home
Goal
Run
" When I started in the business, the minimum wage was $1.25. I've seen an enormous number of wage increases. Basically, it applies evenly to everyone in the business. "
Fred DeLuca
Minimum Wage
Everyone
Business
" The franchisees are uniquely in touch at the local level. They see what's going on in their communities in a way we couldn't ever imagine. "
Fred DeLuca
See
Way
Level
" I was 17 years old when I built the first store... A very simple, basic store with a basic counter - not very much equipment, all purchased second-hand. And the menu was very simple. "
Fred DeLuca
Menu
First
Basic
" I don't have much of a bucket list. I don't have a lot of needs and desires. "
Fred DeLuca
Desires
Much
Needs
" I watch 'Shark Tank,' of course. It's very entertaining. I think it's actually good to help people think about the business they might start, and sometimes you get encouraged by looking at someone going into business and saying, 'Hey, I could do that.' "
Fred DeLuca
Business
Looking
Good
" It's tough for people to get into business, especially a small business. "
Fred DeLuca
Get
Business
Tough
" We find that no matter what country we're in, if we hit the right economic notes and appeal to the mass market, we're able to build the business very, very rapidly. "
Fred DeLuca
Country
Matter
Build
" After 39 years of business, I'm still learning. I go through this every year -identifying new strategies that are extremely important. "
Fred DeLuca
Business
New
Learning
" I don't have any interest in cashing out or leaving the business or doing something else. I just love Subway, and I want to keep focusing on the company for the benefit of all our franchise owners. So I'm kind of like married to the job. "
Fred DeLuca
Love
Company
Doing
" When you're invested in your own business, you're going to run it better. When people are financially responsible for whether their store succeeds, they're going to have that kind of entrepreneurial spirit that's harder to get if headquarters is running things. "
Fred DeLuca
Business
Better
You
" From my point of view, what I really like, what I think is really terrific about my work, is that the company's had the opportunity to train literally thousands and thousands of brand new franchisees to successfully run their very first business. "
Fred DeLuca
Opportunity
Business
Work