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" You have to be able to communicate the vision to the people in your organization so that they know where and how they should direct themselves on a day-to-day basis. "

Fred DeLuca

Organization

You

Vision

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" I made the first sandwich before entering college. "

" If someone wants to eat healthy, they can do that and get the sandwich exactly right. I'm so pleased we're able to influence so many people and their eating habits. "

" Back when we started, people didn't even know what a submarine sandwich was. The product was only sold in a few markets. "

" Six months after we started, in 1964, there was a day when we sold only seven sandwiches. If we'd taken all the money from the register, we couldn't have paid an employee, much less the food or the rent or all that. It could have been a turning point. We could have given up. "

" If you have company-owned stores, you make 100 percent of the profit from each one, but you have less entrepreneurial spirit. "

" I don't have much of a bucket list. I don't have a lot of needs and desires. "

" I don't think I ever dreamt of going into business. No one in my family was in business. "

" Back in the early days of international, everybody wanted to customize the menu for every place. "

" There are so many ingredients that are approved for use. You can't be an expert on all of them. "

" There's huge access to information. If you need to learn something, you can go on the Internet and learn very quickly. You can reach across miles and miles to find companies that can assist you. "

" I watch 'Shark Tank,' of course. It's very entertaining. I think it's actually good to help people think about the business they might start, and sometimes you get encouraged by looking at someone going into business and saying, 'Hey, I could do that.' "

" When we first started the company, I didn't have any thoughts of franchising. We just had company-owned stores. "

" You really have to understand this isn't a business where you sit in the back room and do calculations - you have to be very concerned about employees and customers, because that's really what's going to bring you success. "

" Subway is a real point of pride. We have influenced the way people eat. "

" Profit or perish... There are only two ways to make money: increase sales and decrease costs. "

" I tell everybody there are only three things that we do. We build sales at the store level, we build profits at the store level, and we build more stores. The first two things go in tandem, of course. It's pretty tough to build profits without sales. "

" In the U.S. and Canada, we have one store for every 12,000 people. "

" The people who come to work deserve to be paid properly, and there's no excuse. I could understand someone making a small error, but sometimes people make systematic errors, and that's not right. "

" Because the stores worked, franchisees wanted to build more stores. If your model works, folks who are happy with it will buy out the ones who aren't happy. "

Fred DeLuca

Will

Happy

" We find that no matter what country we're in, if we hit the right economic notes and appeal to the mass market, we're able to build the business very, very rapidly. "

" Most of the people we sign on as development agents commit to goals they don't believe are possible. "

" Every time I come across learning items of interest, I'll send distribution voice mail to the appropriate group in the organization. "

" If I'm spending time on something, I may as well do good as opposed to average. "

" We have salads, some other beverages. But in reality, it's still fundamentally the same business. The most likely thing the next person will buy is a sandwich and a soft drink. After a half-century of glacial change, we're still pretty much the same business. "

" You have to realize that the customer really is king. People who go into more established businesses probably have to be careful not to be casual about that. When you have a brand-new business, and nobody knows who you are, you know you have to work really hard for your customers. "

" If I were in charge of the government, I would index the minimum wage to inflation, so that way, everybody knows what they can count on. "

" I guess that's one of the benefits of being sick. Your wife lets you have a big-screen TV in the living room. "

" Everybody who goes through the business will make mistakes. The big question is how big will the mistakes be? How fast will they learn from the mistakes, and how quickly will they get the business in the correct direction? "

" We're very much in the people business in that there are two important groups you have to work with: customers and employees. "

" By and large, we're a bread-eating culture. People like sandwiches. We don't really over-think that one. "