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" I was 17 years old when I built the first store... A very simple, basic store with a basic counter - not very much equipment, all purchased second-hand. And the menu was very simple. "
Fred DeLuca
Menu
First
Basic
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" You have to be able to communicate the vision to the people in your organization so that they know where and how they should direct themselves on a day-to-day basis. "
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" The people who come to work deserve to be paid properly, and there's no excuse. I could understand someone making a small error, but sometimes people make systematic errors, and that's not right. "
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" If someone wants to eat healthy, they can do that and get the sandwich exactly right. I'm so pleased we're able to influence so many people and their eating habits. "
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" When I started in the business, the minimum wage was $1.25. I've seen an enormous number of wage increases. Basically, it applies evenly to everyone in the business. "
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" I went to school because I was supposed to. I did pre-med because my mum thought it was a good idea. "
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" I was able to solve enough big problems along the way that the sheriff didn't come along and put the 'bankruptcy' sign up. "
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" Profit or perish... There are only two ways to make money: increase sales and decrease costs. "
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" Everybody eats three times a day; it's only a question of where they choose to eat. The longer-term trends are people eat out more often. "
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" The franchisees are uniquely in touch at the local level. They see what's going on in their communities in a way we couldn't ever imagine. "
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See
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" Even if you set a long-term goal, that doesn't mean it's a straight-line journey. Often, there are problems and obstacles along the way. "
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Journey
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" I don't have any interest in cashing out or leaving the business or doing something else. I just love Subway, and I want to keep focusing on the company for the benefit of all our franchise owners. So I'm kind of like married to the job. "
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Love
Company
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" Because the stores worked, franchisees wanted to build more stores. If your model works, folks who are happy with it will buy out the ones who aren't happy. "
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More
Will
Happy
" There's huge access to information. If you need to learn something, you can go on the Internet and learn very quickly. You can reach across miles and miles to find companies that can assist you. "
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Need
Reach
Internet
" In the U.S. and Canada, we have one store for every 12,000 people. "
Fred DeLuca
Canada
People
Store
" Six months after we started, in 1964, there was a day when we sold only seven sandwiches. If we'd taken all the money from the register, we couldn't have paid an employee, much less the food or the rent or all that. It could have been a turning point. We could have given up. "
Fred DeLuca
Rent
Day
Employee
" I don't have much of a bucket list. I don't have a lot of needs and desires. "
Fred DeLuca
Desires
Much
Needs
" Subway is a real point of pride. We have influenced the way people eat. "
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Eat
Way
Subway
" The payroll tax is affecting sales. It's causing sales declines. "
Fred DeLuca
Affecting
Sales
Causing
" You have to realize that the customer really is king. People who go into more established businesses probably have to be careful not to be casual about that. When you have a brand-new business, and nobody knows who you are, you know you have to work really hard for your customers. "
Fred DeLuca
Know
King
Business
" Back when we started, people didn't even know what a submarine sandwich was. The product was only sold in a few markets. "
Fred DeLuca
People
Know
Back
" I don't think I ever dreamt of going into business. No one in my family was in business. "
Fred DeLuca
Ever
Family
Business
" There may be a perception that, with franchises, they're all the same, so that limits the ability to experiment. But that's not true. We've always kept two slots open on the menu of each Subway franchise - slots that franchisees can use to come up with their own sandwich ideas. "
Fred DeLuca
True
Perception
Limits
" For a franchise system to work well, you really need people with an entrepreneurial mind-set because, while you have a large, overarching system that everybody has to work with, a lot of local issues have to be handled. "
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You
People
Need
" From my point of view, my job is just to work hard for our franchisees, so they can maintain the position they're in, and to grow market share. "
Fred DeLuca
Job
Grow
Hard
" Back in the early days of international, everybody wanted to customize the menu for every place. "
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Place
Back
Days
" You really have to understand this isn't a business where you sit in the back room and do calculations - you have to be very concerned about employees and customers, because that's really what's going to bring you success. "
Fred DeLuca
Back
Employees
Success
" If I were in charge of the government, I would index the minimum wage to inflation, so that way, everybody knows what they can count on. "
Fred DeLuca
Minimum Wage
Inflation
Government
" From my point of view, what I really like, what I think is really terrific about my work, is that the company's had the opportunity to train literally thousands and thousands of brand new franchisees to successfully run their very first business. "
Fred DeLuca
Opportunity
Business
Work
" You start a business, and you really don't have much of a budget. "
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Business
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Much
" We give great value for our franchisees: They can build a store for well under $200,000. And we have extremely simple operating systems. The preparation is mostly done in front of the customer. That simplicity is really what attracts our Subway franchise. You see it, and you can do it. "
Fred DeLuca
Simple
Simplicity
Value