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" I had an awful lot of my soul invested in Atari culture. "
Nolan Bushnell
Invested
Soul
My Soul
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" Everyone who's ever taken a shower has an idea. It's the person who gets out of the shower, dries off and does something about it who makes a difference. "
Nolan Bushnell
Everyone
Person
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" I'd love to design a school. "
Nolan Bushnell
School
Love
Design
" The big problem that UWink had was we were essentially building tablets because they hadn't been invented yet. That drove up the cost a lot. "
Nolan Bushnell
Problem
Big
Building
" My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise. "
Nolan Bushnell
Business
People
Sweet
" I was actually the manager of the games department of an amusement park when I was at college, so I understood the coin-op side of the games business very well. "
Nolan Bushnell
College
Park
Manager
" One of the big concerns I have is that most of the HR departments in a lot of companies are hiring away from creativity and they don't know it. For instance, they are requiring everybody to have a college degree. The most creative people I know couldn't deal with college. "
Nolan Bushnell
Creative
College
People
" When I was running Atari, violence against humanoid figures was not allowed. We'd let you shoot at a tank... but we drew the line at shooting at people, with blood splattering everywhere. "
Nolan Bushnell
Line
You
Violence
" Everybody copied Atari products. So we started messing with them and it was fun. We bought enough chips that we could get them mislabeled. So we bankrupted at least two companies which copied our boards, and bought all the parts but they were the wrong parts, so they're sitting on all this inventory they can't sell because the games don't work. "
Nolan Bushnell
Work
Sitting
Games
" I never, ever, saw the evil Steve Jobs. He was always the most well-mannered and respectful guy I knew. And we got to be pretty good friends. He didn't suffer fools gladly. I guess he didn't think I was a fool. "
Nolan Bushnell
Good
Fools
Friends
" We didn't do a square ball in 'Pong' because we thought it was cool. We did it because that was all we could do. "
Nolan Bushnell
Ball
Because
Cool
" I just want the future to happen faster. I can't imagine the future without robots. "
Nolan Bushnell
Want
Without
Imagine
" In the early days of the video game business, everybody played. The question is, what happened? My theory - and I think it's pretty well borne out - is that in the '80s, games got gory, and that lost the women. And then they got complex, and that lost the casual gamer. "
Nolan Bushnell
Game
Business
Lost
" The subtle generational cues that make one thing cool and another uncool aren't always obvious to a parent. My children are my dinner-table sounding board. I've come up with some wonderful ideas that they universally dismissed as 'lame.' "
Nolan Bushnell
Ideas
Parent
Always
" People like secrets. Creative people really like secrets. "
Nolan Bushnell
Creative
Secrets
Really
" Every company needs to have a skunkworks, to try things that have a high probability of failing. You try to minimize failure, but at the same time, if you're not willing to try things that are inherently risky, you're not going to make progress. "
Nolan Bushnell
Company
You
Time
" When it kind of went to 'Street Fighter', where you had to push 13 buttons with all 13 of your fingers and ripped the spine out of somebody, you know, violent games lost the women. Complexity lost the casual gamer. "
Nolan Bushnell
Women
Lost
Know
" There are a lot of things about having money that are perceived to be cool but that aren't. Maybe if you're a CEO jerk who likes going coast to coast by himself in a G4, then that's fine. But that's not me. And it never will be. "
Nolan Bushnell
Will
Cool
You
" Walk to work, even if it's four miles. Ride a bike to work. Drive a different way. On your way there, try to find beauty. You'd be surprised how much more of the neighborhood you can perceive and experience when you're looking for unique spots of beauty. "
Nolan Bushnell
Beauty
Experience
Work
" We're moving away from a credentialed society to a merit society. "
Nolan Bushnell
Society
Moving
Merit
" A lot of what is wrong with corporate America has to do with a culture filled with antibodies trained to expel anything different. HR departments often want cookie cutter employees, which inevitably results in cookie cutter solutions. "
Nolan Bushnell
Results
America
Culture
" Today, companies have to radically revolutionize themselves every few years just to stay relevant. That's because technology and the Internet have transformed the business landscape forever. The fast-paced digital age has accelerated the need for companies to become agile. "
Nolan Bushnell
Need
Today
Business
" Selling Atari when I did - I think that's my biggest regret. And I probably should have gotten back heavily into the games business in the late Eighties. But I was operating under this theory at the time that the way to have an interesting life was to reinvent yourself every five or six years. "
Nolan Bushnell
Yourself
Time
Think
" The truly creative people tend to be outliers. "
Nolan Bushnell
Creative People
People
Creative
" Creativity is every company's first driver. It's where everything starts, where energy and forward motion originate. Without that first charge of creativity, nothing else can take place. "
Nolan Bushnell
Place
Energy
Forward
" I don't feel 70. I am still looking out from 14-year-old eyes. "
Nolan Bushnell
Still
Eyes
I Am
" I think 'Something Ventured' is a nice piece because it celebrates venture capital in a unique and powerful way. "
Nolan Bushnell
Unique
Nice
Powerful
" I'm the only one who was predicting the Nintendo Wii would beat Sony's PlayStation 3. "
Nolan Bushnell
Nintendo
Beat
Only
" I believe there are Steve Jobses all around us. Really, what is happening is that they're being edited out of importance. "
Nolan Bushnell
I Believe
Believe
Out
" We had some really powerful technology - Atari always was a technology-driven company, and we were very keen on keeping the technological edge on everything. There's a whole bunch of things that we innovated. We made the first computer that did stamps or sprites, we did screen-mapping for the very first time, and a lot of stuff like that. "
Nolan Bushnell
Technology
Always
Time
" In 1989, SimCity introduced an entirely new brand of game play. "
Nolan Bushnell
Game
New
Entirely