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" When I was running Atari, violence against humanoid figures was not allowed. We'd let you shoot at a tank... but we drew the line at shooting at people, with blood splattering everywhere. "
Nolan Bushnell
Line
You
Violence
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" I want to fix education in the world. As soon as I work on that, I am going to work on world hunger and then world peace. "
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" We're moving away from a credentialed society to a merit society. "
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" Selling Atari when I did - I think that's my biggest regret. And I probably should have gotten back heavily into the games business in the late Eighties. But I was operating under this theory at the time that the way to have an interesting life was to reinvent yourself every five or six years. "
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" The thing we don't want to do is overstate the benefits, but there is all kinds of proof that exercise, both physical and mental, increases brain activity. "
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" My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise. "
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" There are a lot of things about having money that are perceived to be cool but that aren't. Maybe if you're a CEO jerk who likes going coast to coast by himself in a G4, then that's fine. But that's not me. And it never will be. "
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" In the early days of the video game business, everybody played. The question is, what happened? My theory - and I think it's pretty well borne out - is that in the '80s, games got gory, and that lost the women. And then they got complex, and that lost the casual gamer. "
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" Walk to work, even if it's four miles. Ride a bike to work. Drive a different way. On your way there, try to find beauty. You'd be surprised how much more of the neighborhood you can perceive and experience when you're looking for unique spots of beauty. "
Nolan Bushnell
Beauty
Experience
Work
" The subtle generational cues that make one thing cool and another uncool aren't always obvious to a parent. My children are my dinner-table sounding board. I've come up with some wonderful ideas that they universally dismissed as 'lame.' "
Nolan Bushnell
Ideas
Parent
Always
" Everyone who's ever taken a shower has an idea. It's the person who gets out of the shower, dries off and does something about it who makes a difference. "
Nolan Bushnell
Everyone
Person
Leadership
" Radical innovation is difficult to fund. It seems scary. And the really radical things seem even more scary. "
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Scary
Seem
Difficult
" All schools will end up using game metrics in the future. "
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Game
Schools
End
" I guess I'd like to be known for being an innovator, fostering creativity, thinking outside the box. You know, keeping people playful. "
Nolan Bushnell
Know
People
Thinking
" You wanna build your IQ higher in the next two years? Be uncomfortable. That means, learn something where you have a beginner's mind. "
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You
Learn
Uncomfortable
" Innovation is hard. It really is. Because most people don't get it. Remember, the automobile, the airplane, the telephone, these were all considered toys at their introduction because they had no constituency. They were too new. "
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People
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Innovation
" Do I really want to do a mobile game that's one of 300,000, where discoverability is everything? You really have to have a little more sizzle on the steak. I would rather be one of 100 apps for Google Glass than one of 300,000 for iOS and Android. "
Nolan Bushnell
Game
Want
Steak
" People like secrets. Creative people really like secrets. "
Nolan Bushnell
Creative
Secrets
Really
" Being your own boss is much superior to working for the man. Including working for your father. "
Nolan Bushnell
Own
Father
Boss
" How about keyboards in your mouth? How fast can you type with your tongue? People will think you're just masticating, when you're really talking to your girlfriend. "
Nolan Bushnell
Mouth
People
You
" I've always thought legal addictions are a great way to create a business. Starbucks is a wonderful example. "
Nolan Bushnell
Great
Business
Thought
" 'Pong' hit the fancy. It was sort of the perfect storm of a game which has two players highly social, a game that women could play better than a guy, and sort of an acceptance of this social nature of games in a bar. "
Nolan Bushnell
Game
Acceptance
Nature
" I was actually the manager of the games department of an amusement park when I was at college, so I understood the coin-op side of the games business very well. "
Nolan Bushnell
College
Park
Manager
" One of the big concerns I have is that most of the HR departments in a lot of companies are hiring away from creativity and they don't know it. For instance, they are requiring everybody to have a college degree. The most creative people I know couldn't deal with college. "
Nolan Bushnell
Creative
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People
" Everybody copied Atari products. So we started messing with them and it was fun. We bought enough chips that we could get them mislabeled. So we bankrupted at least two companies which copied our boards, and bought all the parts but they were the wrong parts, so they're sitting on all this inventory they can't sell because the games don't work. "
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Work
Sitting
Games
" When it kind of went to 'Street Fighter', where you had to push 13 buttons with all 13 of your fingers and ripped the spine out of somebody, you know, violent games lost the women. Complexity lost the casual gamer. "
Nolan Bushnell
Women
Lost
Know
" In 1989, SimCity introduced an entirely new brand of game play. "
Nolan Bushnell
Game
New
Entirely
" I hate 'Mafia Wars'. "
Nolan Bushnell
Mafia
Hate
Wars
" I had an awful lot of my soul invested in Atari culture. "
Nolan Bushnell
Invested
Soul
My Soul
" We didn't do a square ball in 'Pong' because we thought it was cool. We did it because that was all we could do. "
Nolan Bushnell
Ball
Because
Cool
" I'm glad to see the casual game play coming back now on the Internet, games that aren't violent, that aren't complex that you can sit down and you can have some fun. "
Nolan Bushnell
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