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" I have never let down Italy, and I never will. I love my country, and I owe a lot to my country, and in that sense, whatever I can and will be able to do for my country, I will do. "
Lapo Elkann
I Can
Never
Will
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" I'd say Juventus has a story as legendary as the Yankees. "
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" I like my country, but I don't think like an Italian. It's a complex, complicated difficult country to make things happen in. "
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" I am lucky because I can - and I like to - mix the beautiful Caraceni jackets I inherited from my grandfather with a pair of Tsubi jeans or wear a favorite pin-striped suit from him for more formal occasions. I'm crazy about pinstripes and vintage fifties fabrics. "
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I Can
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" Just because you're born in a privileged family and have money doesn't mean you're happy. Happiness you can't buy. Happiness is something you need to work for. "
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Work
Happy
Happiness
" I do not follow the rules of fashion, and I don't like to be considered a man of the world of fashion. I like to call it the 'style industry' because we try to work on taste. "
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Work
World
Rules
" If you stop for lunch elsewhere in the world, you tend to eat a sandwich, and a bad one. Italy is unique for the style of life. I think everyone envies it a bit. "
Lapo Elkann
Life
Think
Lunch
" The value of 'Made in Italy' must necessarily be up-to-date. This is the philosophy that Italia Independent has embraced. We decided from the outset to do away with stereotypes and attune ourselves to the extreme pace, to the incessant metamorphoses of the globalized world. "
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Value
World
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" The Cinquecento was an engine of motivation at Fiat. It refurbished the image of the entire company. It's a symbol for the company, but it's more than that. It's a global Italian symbol, as Mini is a global British symbol and the Beetle is a global German symbol. "
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Engine
Motivation
More
" I've lived in London, Paris, Rio de Janeiro, New York, and Turin. But New York is my favorite city. It has so much energy, so much toughness. "
Lapo Elkann
City
New York
Toughness
" I need to make things mine. It annoys me to buy something that is imposed on me. When I have a suit made, I go to the Sicilian tailor Alessandro Martorana in Turin. I like shorter jacket sleeves and often fold the cuffs up. It's more modern that way. "
Lapo Elkann
Me
Go
Way
" I love Winston Churchill. I love the wisdom he had, the sagacity. I like people who are independent-minded. People who aren't part of clans or systems, who are talented and free, and able to do things without being corrupted by the system. "
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Free
Wisdom
Like
" Tailor Made will help Ferrari's clients tailor their cars in a very personal, specific way. It's a bespoke service, like visiting Huntsman or Anderson & Sheppard or whoever your favourite Savile Row tailor is. "
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Way
Help
Like
" I like listening to music and driving. How do you say... It's the only way I can 'chillax.' "
Lapo Elkann
Driving
You
Way
" Italy's assets are her style, her beauty, her creativity, her passion, her energy, her technology; and these will be core brand values of all our cars. Fiat as a company has a long way to go and a steep road ahead. "
Lapo Elkann
Beauty
Passion
Technology
" I love Winston Churchill; I think he had the grace of coming and the grace of leaving - when things were hard he was there, and when it was time to leave, he left. "
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Think
Time
Love
" I try cars; I try them all. Cars need to be sexy, because we're not talking about biscuits here. "
Lapo Elkann
Try
Need
Sexy
" Tiles, the best furniture, fabrics, bath fixtures, bronze - just leaf through any design magazine and you immediately understand they're all 'Made in Italy.' We have the premier opera house in the world, La Scala, and behind the Nobel given to CERN is the research of many Italians. "
Lapo Elkann
Design
Leaf
Research
" London is like a girlfriend I loved, then really fell out with. "
Lapo Elkann
Out
Loved
London
" My company Independent Ideas worked with Gucci on a special edition Fiat 500. "
Lapo Elkann
Edition
Special
Ideas
" I am in love with cars; I love anything that moves. "
Lapo Elkann
I Am
Anything
I Love
" In America, if you succeed, you don't have to apologize. In Italy, success is envied, and envy is the worst, worst, worst thing in the world. It's easy for me to say because I have had more than many others, but at the end of the day, I have never envied anyone. I wish to no one that they waste their time envying anyone else. "
Lapo Elkann
End
Success
Time
" I love Italy and I say I am from Italy wherever I go. "
Lapo Elkann
Love
Wherever
Say
" I've learned that if one is arrogant and if something bad happens to him, people won't want him to succeed. They will make more of an effort to bring him down. "
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Succeed
People
Effort
" London is the financial capital of Europe, a great platform to America and Asia. I love the fact that in British culture you can be whoever you want, and people don't even look at you. I don't feel that in Paris or Milan. "
Lapo Elkann
America
People
Love
" I've missed a lot of trains in my life, and another one always comes. "
Lapo Elkann
Lot
My Life
Life
" I'm a freestyle creative entrepreneur. Not a businessman. I like to create ventures in which creativity stands at the centre. "
Lapo Elkann
Create
Like
Creativity
" You can learn from everyone, the president or the cleaner. You need teachers in life, but they're not always school teachers or professors. You learn from ordinary people. You learn from travel, from just walking down the street. "
Lapo Elkann
People
Life
Travel
" I'm inspired every day by the great captains of industry and enlightened entrepreneurs like my great-great-grandfather and founder of Fiat, Giovanni Agnelli, who personally knew all his workers and gave so much to this country, or Adriano Olivetti, unique and innovative in every way. "
Lapo Elkann
Great
Day
Unique
" I would say that Juventus is a myth not only in Italy, because it's the most loved team in Italy, but also around the world. And it has been in my family since birth. "
Lapo Elkann
Birth
World
Team
" A pocket square must always - always - be white and a bit wild. If it is too prepared, it is tacky. "
Lapo Elkann
Always
Wild
White