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" I love Winston Churchill; I think he had the grace of coming and the grace of leaving - when things were hard he was there, and when it was time to leave, he left. "

Lapo Elkann

Think

Time

Love

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" I drive girls crazy because I might call them 20 times in one day and then the next day not once. "

" I am lucky because I can - and I like to - mix the beautiful Caraceni jackets I inherited from my grandfather with a pair of Tsubi jeans or wear a favorite pin-striped suit from him for more formal occasions. I'm crazy about pinstripes and vintage fifties fabrics. "

" I have many weaknesses, but I have one strength. When I do something, I do it 300 percent. I'm not a middle man. "

" I like listening to music and driving. How do you say... It's the only way I can 'chillax.' "

" London is the financial capital of Europe, a great platform to America and Asia. I love the fact that in British culture you can be whoever you want, and people don't even look at you. I don't feel that in Paris or Milan. "

" The Cinquecento was an engine of motivation at Fiat. It refurbished the image of the entire company. It's a symbol for the company, but it's more than that. It's a global Italian symbol, as Mini is a global British symbol and the Beetle is a global German symbol. "

Lapo Elkann

Engine

Motivation

" The value of 'Made in Italy' must necessarily be up-to-date. This is the philosophy that Italia Independent has embraced. We decided from the outset to do away with stereotypes and attune ourselves to the extreme pace, to the incessant metamorphoses of the globalized world. "

" I would say that Juventus is a myth not only in Italy, because it's the most loved team in Italy, but also around the world. And it has been in my family since birth. "

" I'd say Juventus has a story as legendary as the Yankees. "

" I try cars; I try them all. Cars need to be sexy, because we're not talking about biscuits here. "

" 'Made in Italy' is from the tycoons of the '80s, not me. It is people who represent an Italy which I don't belong to and I don't feel a part of. "

" In America, if you succeed, you don't have to apologize. In Italy, success is envied, and envy is the worst, worst, worst thing in the world. It's easy for me to say because I have had more than many others, but at the end of the day, I have never envied anyone. I wish to no one that they waste their time envying anyone else. "

" Tailor Made will help Ferrari's clients tailor their cars in a very personal, specific way. It's a bespoke service, like visiting Huntsman or Anderson & Sheppard or whoever your favourite Savile Row tailor is. "

Lapo Elkann

Way

Help

" I'm inspired every day by the great captains of industry and enlightened entrepreneurs like my great-great-grandfather and founder of Fiat, Giovanni Agnelli, who personally knew all his workers and gave so much to this country, or Adriano Olivetti, unique and innovative in every way. "

" A pocket square must always - always - be white and a bit wild. If it is too prepared, it is tacky. "

" I have never let down Italy, and I never will. I love my country, and I owe a lot to my country, and in that sense, whatever I can and will be able to do for my country, I will do. "

" Just because you're born in a privileged family and have money doesn't mean you're happy. Happiness you can't buy. Happiness is something you need to work for. "

" If you stop for lunch elsewhere in the world, you tend to eat a sandwich, and a bad one. Italy is unique for the style of life. I think everyone envies it a bit. "

" I'm a freestyle creative entrepreneur. Not a businessman. I like to create ventures in which creativity stands at the centre. "

Lapo Elkann

Create

Creativity

" Even when it comes to zippers and buttons, Italy reigns supreme. The luxury market is ours, as demonstrated by the voracity with which various foreign conglomerates are buying up the jewels of our manufacturing sector. "

Lapo Elkann

Manufacturing

Luxury

" I love Italy and I say I am from Italy wherever I go. "

" I like my country, but I don't think like an Italian. It's a complex, complicated difficult country to make things happen in. "

" I've lived in London, Paris, Rio de Janeiro, New York, and Turin. But New York is my favorite city. It has so much energy, so much toughness. "

" Real luxury is customization. "

Lapo Elkann

Luxury

Real

" I love challenges, and I believe that the challenge of quality cinema should not be underestimated as an important part of the Italian cultural offer. "

" I've learned that if one is arrogant and if something bad happens to him, people won't want him to succeed. They will make more of an effort to bring him down. "

" I've missed a lot of trains in my life, and another one always comes. "

" I am in love with cars; I love anything that moves. "

" My office in Milan is in an old factory. I have all my companies here, including Italia Independent and Independent Ideas. "

" I do not follow the rules of fashion, and I don't like to be considered a man of the world of fashion. I like to call it the 'style industry' because we try to work on taste. "