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" I've lived in London, Paris, Rio de Janeiro, New York, and Turin. But New York is my favorite city. It has so much energy, so much toughness. "
Lapo Elkann
City
New York
Toughness
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" My company Independent Ideas worked with Gucci on a special edition Fiat 500. "
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" I need to make things mine. It annoys me to buy something that is imposed on me. When I have a suit made, I go to the Sicilian tailor Alessandro Martorana in Turin. I like shorter jacket sleeves and often fold the cuffs up. It's more modern that way. "
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" You can learn from everyone, the president or the cleaner. You need teachers in life, but they're not always school teachers or professors. You learn from ordinary people. You learn from travel, from just walking down the street. "
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" A pocket square must always - always - be white and a bit wild. If it is too prepared, it is tacky. "
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" I'm a freestyle creative entrepreneur. Not a businessman. I like to create ventures in which creativity stands at the centre. "
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" I am Jewish, Italian, American, Catholic. "
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" I love challenges, and I believe that the challenge of quality cinema should not be underestimated as an important part of the Italian cultural offer. "
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" I'd say Juventus has a story as legendary as the Yankees. "
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" I love Winston Churchill. I love the wisdom he had, the sagacity. I like people who are independent-minded. People who aren't part of clans or systems, who are talented and free, and able to do things without being corrupted by the system. "
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" Fashion is something which is non-lasting; it's ephemeral. "
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" I don't have an MBA, and I didn't go to Yale. I'm not an academic person and wasn't a good student. Instead, I've been taught by some of the most inspiring people in the world. "
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" Just because you're born in a privileged family and have money doesn't mean you're happy. Happiness you can't buy. Happiness is something you need to work for. "
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" The Cinquecento was an engine of motivation at Fiat. It refurbished the image of the entire company. It's a symbol for the company, but it's more than that. It's a global Italian symbol, as Mini is a global British symbol and the Beetle is a global German symbol. "
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" I drive girls crazy because I might call them 20 times in one day and then the next day not once. "
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" The value of 'Made in Italy' must necessarily be up-to-date. This is the philosophy that Italia Independent has embraced. We decided from the outset to do away with stereotypes and attune ourselves to the extreme pace, to the incessant metamorphoses of the globalized world. "
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" My office in Milan is in an old factory. I have all my companies here, including Italia Independent and Independent Ideas. "
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" If you stop for lunch elsewhere in the world, you tend to eat a sandwich, and a bad one. Italy is unique for the style of life. I think everyone envies it a bit. "
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" I like listening to music and driving. How do you say... It's the only way I can 'chillax.' "
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" 'Made in Italy' is from the tycoons of the '80s, not me. It is people who represent an Italy which I don't belong to and I don't feel a part of. "
Lapo Elkann
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" I do not follow the rules of fashion, and I don't like to be considered a man of the world of fashion. I like to call it the 'style industry' because we try to work on taste. "
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" I am lucky because I can - and I like to - mix the beautiful Caraceni jackets I inherited from my grandfather with a pair of Tsubi jeans or wear a favorite pin-striped suit from him for more formal occasions. I'm crazy about pinstripes and vintage fifties fabrics. "
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" London is like a girlfriend I loved, then really fell out with. "
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" London is the financial capital of Europe, a great platform to America and Asia. I love the fact that in British culture you can be whoever you want, and people don't even look at you. I don't feel that in Paris or Milan. "
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" I would say that Juventus is a myth not only in Italy, because it's the most loved team in Italy, but also around the world. And it has been in my family since birth. "
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" Even when it comes to zippers and buttons, Italy reigns supreme. The luxury market is ours, as demonstrated by the voracity with which various foreign conglomerates are buying up the jewels of our manufacturing sector. "
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" I love Winston Churchill; I think he had the grace of coming and the grace of leaving - when things were hard he was there, and when it was time to leave, he left. "
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" I like my country, but I don't think like an Italian. It's a complex, complicated difficult country to make things happen in. "
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" Tailor Made will help Ferrari's clients tailor their cars in a very personal, specific way. It's a bespoke service, like visiting Huntsman or Anderson & Sheppard or whoever your favourite Savile Row tailor is. "
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" Real luxury is customization. "
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