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" I like my country, but I don't think like an Italian. It's a complex, complicated difficult country to make things happen in. "
Lapo Elkann
Things Happen
Country
Difficult
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" I'm inspired every day by the great captains of industry and enlightened entrepreneurs like my great-great-grandfather and founder of Fiat, Giovanni Agnelli, who personally knew all his workers and gave so much to this country, or Adriano Olivetti, unique and innovative in every way. "
Lapo Elkann
Great
Day
Unique
" Italy's assets are her style, her beauty, her creativity, her passion, her energy, her technology; and these will be core brand values of all our cars. Fiat as a company has a long way to go and a steep road ahead. "
Lapo Elkann
Beauty
Passion
Technology
" The Cinquecento was an engine of motivation at Fiat. It refurbished the image of the entire company. It's a symbol for the company, but it's more than that. It's a global Italian symbol, as Mini is a global British symbol and the Beetle is a global German symbol. "
Lapo Elkann
Engine
Motivation
More
" I am lucky because I can - and I like to - mix the beautiful Caraceni jackets I inherited from my grandfather with a pair of Tsubi jeans or wear a favorite pin-striped suit from him for more formal occasions. I'm crazy about pinstripes and vintage fifties fabrics. "
Lapo Elkann
I Can
Beautiful
I Am
" Just because you're born in a privileged family and have money doesn't mean you're happy. Happiness you can't buy. Happiness is something you need to work for. "
Lapo Elkann
Work
Happy
Happiness
" My company Independent Ideas worked with Gucci on a special edition Fiat 500. "
Lapo Elkann
Edition
Special
Ideas
" I would say that Juventus is a myth not only in Italy, because it's the most loved team in Italy, but also around the world. And it has been in my family since birth. "
Lapo Elkann
Birth
World
Team
" I am in love with cars; I love anything that moves. "
Lapo Elkann
I Am
Anything
I Love
" I'm a freestyle creative entrepreneur. Not a businessman. I like to create ventures in which creativity stands at the centre. "
Lapo Elkann
Create
Like
Creativity
" I've learned that if one is arrogant and if something bad happens to him, people won't want him to succeed. They will make more of an effort to bring him down. "
Lapo Elkann
Succeed
People
Effort
" I do not follow the rules of fashion, and I don't like to be considered a man of the world of fashion. I like to call it the 'style industry' because we try to work on taste. "
Lapo Elkann
Work
World
Rules
" Real luxury is customization. "
Lapo Elkann
Luxury
Real
" Even when it comes to zippers and buttons, Italy reigns supreme. The luxury market is ours, as demonstrated by the voracity with which various foreign conglomerates are buying up the jewels of our manufacturing sector. "
Lapo Elkann
Up
Manufacturing
Luxury
" I love Winston Churchill. I love the wisdom he had, the sagacity. I like people who are independent-minded. People who aren't part of clans or systems, who are talented and free, and able to do things without being corrupted by the system. "
Lapo Elkann
Free
Wisdom
Like
" A pocket square must always - always - be white and a bit wild. If it is too prepared, it is tacky. "
Lapo Elkann
Always
Wild
White
" 'Made in Italy' is from the tycoons of the '80s, not me. It is people who represent an Italy which I don't belong to and I don't feel a part of. "
Lapo Elkann
Italy
Belong
Feel
" The value of 'Made in Italy' must necessarily be up-to-date. This is the philosophy that Italia Independent has embraced. We decided from the outset to do away with stereotypes and attune ourselves to the extreme pace, to the incessant metamorphoses of the globalized world. "
Lapo Elkann
Value
World
Stereotypes
" Fashion is something which is non-lasting; it's ephemeral. "
Lapo Elkann
Something
Ephemeral
Fashion
" Tiles, the best furniture, fabrics, bath fixtures, bronze - just leaf through any design magazine and you immediately understand they're all 'Made in Italy.' We have the premier opera house in the world, La Scala, and behind the Nobel given to CERN is the research of many Italians. "
Lapo Elkann
Design
Leaf
Research
" I drive girls crazy because I might call them 20 times in one day and then the next day not once. "
Lapo Elkann
Crazy
Drive
Day
" I try cars; I try them all. Cars need to be sexy, because we're not talking about biscuits here. "
Lapo Elkann
Try
Need
Sexy
" I love challenges, and I believe that the challenge of quality cinema should not be underestimated as an important part of the Italian cultural offer. "
Lapo Elkann
Challenges
Quality
Love
" I like listening to music and driving. How do you say... It's the only way I can 'chillax.' "
Lapo Elkann
Driving
You
Way
" You can learn from everyone, the president or the cleaner. You need teachers in life, but they're not always school teachers or professors. You learn from ordinary people. You learn from travel, from just walking down the street. "
Lapo Elkann
People
Life
Travel
" Tailor Made will help Ferrari's clients tailor their cars in a very personal, specific way. It's a bespoke service, like visiting Huntsman or Anderson & Sheppard or whoever your favourite Savile Row tailor is. "
Lapo Elkann
Way
Help
Like
" I've lived in London, Paris, Rio de Janeiro, New York, and Turin. But New York is my favorite city. It has so much energy, so much toughness. "
Lapo Elkann
City
New York
Toughness
" I have the Italian flag embroidered onto all my dress-shirt cuffs. I am very proud to be Italian. "
Lapo Elkann
Proud
Am
I Am
" If you stop for lunch elsewhere in the world, you tend to eat a sandwich, and a bad one. Italy is unique for the style of life. I think everyone envies it a bit. "
Lapo Elkann
Life
Think
Lunch
" I've missed a lot of trains in my life, and another one always comes. "
Lapo Elkann
Lot
My Life
Life
" I have many weaknesses, but I have one strength. When I do something, I do it 300 percent. I'm not a middle man. "
Lapo Elkann
Strength
Man
Many