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" I love challenges, and I believe that the challenge of quality cinema should not be underestimated as an important part of the Italian cultural offer. "
Lapo Elkann
Challenges
Quality
Love
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" I'm a freestyle creative entrepreneur. Not a businessman. I like to create ventures in which creativity stands at the centre. "
Lapo Elkann
Create
Like
Creativity
" I have never let down Italy, and I never will. I love my country, and I owe a lot to my country, and in that sense, whatever I can and will be able to do for my country, I will do. "
Lapo Elkann
I Can
Never
Will
" I've missed a lot of trains in my life, and another one always comes. "
Lapo Elkann
Lot
My Life
Life
" If you stop for lunch elsewhere in the world, you tend to eat a sandwich, and a bad one. Italy is unique for the style of life. I think everyone envies it a bit. "
Lapo Elkann
Life
Think
Lunch
" The Cinquecento was an engine of motivation at Fiat. It refurbished the image of the entire company. It's a symbol for the company, but it's more than that. It's a global Italian symbol, as Mini is a global British symbol and the Beetle is a global German symbol. "
Lapo Elkann
Engine
Motivation
More
" I've lived in London, Paris, Rio de Janeiro, New York, and Turin. But New York is my favorite city. It has so much energy, so much toughness. "
Lapo Elkann
City
New York
Toughness
" I like my country, but I don't think like an Italian. It's a complex, complicated difficult country to make things happen in. "
Lapo Elkann
Things Happen
Country
Difficult
" Italy's assets are her style, her beauty, her creativity, her passion, her energy, her technology; and these will be core brand values of all our cars. Fiat as a company has a long way to go and a steep road ahead. "
Lapo Elkann
Beauty
Passion
Technology
" I have many weaknesses, but I have one strength. When I do something, I do it 300 percent. I'm not a middle man. "
Lapo Elkann
Strength
Man
Many
" Just because you're born in a privileged family and have money doesn't mean you're happy. Happiness you can't buy. Happiness is something you need to work for. "
Lapo Elkann
Work
Happy
Happiness
" I would say that Juventus is a myth not only in Italy, because it's the most loved team in Italy, but also around the world. And it has been in my family since birth. "
Lapo Elkann
Birth
World
Team
" A pocket square must always - always - be white and a bit wild. If it is too prepared, it is tacky. "
Lapo Elkann
Always
Wild
White
" I don't have an MBA, and I didn't go to Yale. I'm not an academic person and wasn't a good student. Instead, I've been taught by some of the most inspiring people in the world. "
Lapo Elkann
Student
World
Go
" London is the financial capital of Europe, a great platform to America and Asia. I love the fact that in British culture you can be whoever you want, and people don't even look at you. I don't feel that in Paris or Milan. "
Lapo Elkann
America
People
Love
" I'm inspired every day by the great captains of industry and enlightened entrepreneurs like my great-great-grandfather and founder of Fiat, Giovanni Agnelli, who personally knew all his workers and gave so much to this country, or Adriano Olivetti, unique and innovative in every way. "
Lapo Elkann
Great
Day
Unique
" I am lucky because I can - and I like to - mix the beautiful Caraceni jackets I inherited from my grandfather with a pair of Tsubi jeans or wear a favorite pin-striped suit from him for more formal occasions. I'm crazy about pinstripes and vintage fifties fabrics. "
Lapo Elkann
I Can
Beautiful
I Am
" I am Jewish, Italian, American, Catholic. "
Lapo Elkann
American
Am
I Am
" Tiles, the best furniture, fabrics, bath fixtures, bronze - just leaf through any design magazine and you immediately understand they're all 'Made in Italy.' We have the premier opera house in the world, La Scala, and behind the Nobel given to CERN is the research of many Italians. "
Lapo Elkann
Design
Leaf
Research
" I try cars; I try them all. Cars need to be sexy, because we're not talking about biscuits here. "
Lapo Elkann
Try
Need
Sexy
" I do not follow the rules of fashion, and I don't like to be considered a man of the world of fashion. I like to call it the 'style industry' because we try to work on taste. "
Lapo Elkann
Work
World
Rules
" I am an obsessive personality. And if you are an obsessive personality, you need to be aware of it and be able to drive it with success. There are moments in your life when you are driving it well, but you shift and you shift badly and you hurt yourself. "
Lapo Elkann
Personality
Life
Success
" London is like a girlfriend I loved, then really fell out with. "
Lapo Elkann
Out
Loved
London
" I love Italy and I say I am from Italy wherever I go. "
Lapo Elkann
Love
Wherever
Say
" In America, if you succeed, you don't have to apologize. In Italy, success is envied, and envy is the worst, worst, worst thing in the world. It's easy for me to say because I have had more than many others, but at the end of the day, I have never envied anyone. I wish to no one that they waste their time envying anyone else. "
Lapo Elkann
End
Success
Time
" Even when it comes to zippers and buttons, Italy reigns supreme. The luxury market is ours, as demonstrated by the voracity with which various foreign conglomerates are buying up the jewels of our manufacturing sector. "
Lapo Elkann
Up
Manufacturing
Luxury
" I like listening to music and driving. How do you say... It's the only way I can 'chillax.' "
Lapo Elkann
Driving
You
Way
" I love Winston Churchill; I think he had the grace of coming and the grace of leaving - when things were hard he was there, and when it was time to leave, he left. "
Lapo Elkann
Think
Time
Love
" I need to make things mine. It annoys me to buy something that is imposed on me. When I have a suit made, I go to the Sicilian tailor Alessandro Martorana in Turin. I like shorter jacket sleeves and often fold the cuffs up. It's more modern that way. "
Lapo Elkann
Me
Go
Way
" I'd say Juventus has a story as legendary as the Yankees. "
Lapo Elkann
Say
Story
Yankees
" Real luxury is customization. "
Lapo Elkann
Luxury
Real