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" PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages. "

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" All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it. "

" It's so easy to look foolish online. "

" Recognize that the great majority of us aren't trained actors and entertainers. Usually, it's not our faces, our bodies, our personas or our stage presence that sells our books. It's our stories, our visions and our voices. "

" When I do a workshop, there is always at least one author who comes up afterward and asks if I'll take a look at his or her book and consider blurbing it. For some reason, I can turn someone down in e-mail, but when he or she is looking me in the eye, I cave. "

" In my novels, there are twelve ancient 'memory tools,' all now lost. Each of the 'Reincarnationist' books revolves around a different tool. "

" A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book. "

" I was taught to think outside the box. Before my grandfather was one of the original Mad Men, he and a group of other Air Force Intelligence officers formalized brainstorming as a problem solving technique. He taught the concept that creativity can be taught at Buffalo University. My dad invented toys. My mom was a photographer. "

" Do send out a newsletter when you have a new book out or are going on tour. Also list relevant event dates and notifications of contests you are running. "

" I know some authors who have gotten $25,000 advances and put it all into marketing, others who allocate $5,000 or $1,000. "

" You shouldn't talk about yourself all the time - most of us aren't for sale. Our books are. Talk about them. It's not a question of whether or not you're fascinating on a personal level - it's that your trivia and trials might not have any connection to the tone, tenor and sense of your books. "

" Thriller novelists get asked - berated, sometimes - about whether their work glorifies bad behavior, even, exploits human tragedy for entertainment. "

" I might have created the phrase 'memory tools', but people have always found talismans to help them meditate into a state of hypnosis where they can access their past lives. "

" When writers stop to sharpen pencils or get up and make coffee to procrastinate, they still stay in their heads with their characters. But when you zip over to read email or check your Facebook page, you get zapped out of the fictive dream. It's brutal on my writing. "

" Buy other authors' books when you go to their events. Even if you aren't going to read it. Even if you are going to give it away. Even if you aren't interested. Not just for the author but for the bookstore. It's karma and just plain good manners. "

" One Tweet can be heard 'round the world if the right people retweet it and the right people notice it on their feeds. "

" Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books. "

" Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it. "

" I thought if I put my book up on the Internet as a file that you could download, and I told people about it, maybe some people would download it and read it, and maybe I could get some response. "

" Ask your agent to set up a meeting with either your editor or the marketing department of the house or both so you can find out what they're doing, what they aren't, and what you can do to help. "

" I've always been fascinated by the concept of reincarnation. I learned that many brilliant people were interested in reincarnation, including Carl Jung. I'm a big Jungian. So I began writing novels involving theories integrating past and present, even if the past element in the novel took place 500 or 1,000 years ago. "

" I know one writer who has been subscribing authors without their permission and sending out what she thinks are helpful advice sheets, but they come off as if she's a know-it-all. She thinks she's marketing herself and her work. All she's really doing is turning readers off. "

" The marketability, the success of a book, ultimately rests with whether or not people will find the concept/characters/title/cover appealing. "

" There is no debate that social media is a great tool for networking with others in our industry. It can lead to friendships, support, and serendipitous connections with reviewers, agents, reporters, or editors. "

" I'm realistic about my career as a novelist. I'm certainly not a superstar and far, far from a household name, but I feel successful. "

" Don't use your advance to buy an antique sports car, diamonds by the yard, or a bottle of wine from Thomas Jefferson's cellar instead of investing in your book. "

" From 1999 on - until 2003 - I covered publishing in a weekly column for Wired.com and wrote for several other publications - altogether writing over 150 articles. "

" There are many traditionally published authors who have hated the cover their publisher's decided on. Or the title or the marketing or the advertising. But there was nothing they could do about it. "

" Smart authors, faced with storms, chose to create umbrellas. That's why a diverse group of authors banded together to create The Fiction Writer's Co-op, which will work to find innovative ways to promote each other's work and cheer each other on in a very competitive field. "

" I think Paris smells not just sweet but melancholy and curious, sometimes sad but always enticing and seductive. She's a city for the all senses, for artists and writers and musicians and dreamers, for fantasies, for long walks and wine and lovers and, yes, for mysteries. "

" Vera Caspary wrote thrillers - but not like any other author of her time, male or female. Her specialty was a specific type that she pioneered - the psycho thriller. "