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" I think if you're really good at what you do, you can see outside the box. "
Edward Enninful
You
Good
Outside
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" You never know where inspiration is going to come from. "
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" I grew up in west London, but my dad wouldn't let me go to school there, so I went in south London. "
Edward Enninful
West
School
Me
" Kurt Cobain really made an impression on us. He just had that rebel attitude. You could tell he was super talented but didn't really care. "
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Tell
Us
Rebel
" I'm very protective of all the vulnerable young kids that go on shoots. I can empathize. I've been there. "
Edward Enninful
Protective
Go
I Can
" I feel like when it comes to the models, certain models are now like commodities in certain ways. "
Edward Enninful
Feel
I Feel
I Feel Like
" With Rihanna, it's always a collaboration, and that's why I love her so much. "
Edward Enninful
Collaboration
Love
Why
" I like to play with contrast. It's about changing people's perceptions of people. "
Edward Enninful
People
Play
Changing
" When I was really young, I had an afro and wore pressed jeans and argyle sweaters. In my teens, I moved on to ripped Levi's jeans, white T-shirts, and cowboy boots. "
Edward Enninful
Young
Levi
Boots
" For me, fashion succeeds when it says something about the times we live in. "
Edward Enninful
Something
About
Fashion
" My mother was a seamstress, so I always grew up with her making clothes. I knew how to construct outfits. I knew how to sketch. I knew how to customise. But I could never imagine it as a career. "
Edward Enninful
Clothes
Never
Mother
" I was very honoured to be awarded an OBE in 2016 for my services to diversity in the fashion industry. "
Edward Enninful
Industry
Diversity
Fashion
" There's a lot of research and time that goes into my shoots. I spend weeks on them, even for one picture. "
Edward Enninful
Picture
Research
Spend
" Diversity is very important for me. "
Edward Enninful
Important
Me
Diversity
" I didn't grow up with money; I didn't come from a rich family. But what fashion gave me was an escape into a world of creativity: if I couldn't afford that Junior Gaultier jacket, then I'd get one from the market and customise it. "
Edward Enninful
Family
Creativity
Rich
" Never forget that it sometimes takes a foreigner's eye to capture Britain most clearly. "
Edward Enninful
Sometimes
Never Forget
Forget
" I get nervous before every shoot. I'm really jealous of the people that can just rest on their laurels and say, 'I'm good; this is it.' "
Edward Enninful
Shoot
Say
Rest
" Being an immigrant and living in England, I feel like I lived in two worlds. There was the world that, when I was at school with my friends, was very English, and then I'd go home to another country, with exotic foods and colours. I have a sense of colour pairings, and that came from my background, I think. "
Edward Enninful
Friends
World
Think
" By people getting together and celebrating this idea of togetherness, great things can happen. "
Edward Enninful
Great
Together
People
" Coming from a family who put a lot of emphasis on academics, I always thought I was going to be a lawyer. "
Edward Enninful
Going
Family
Lawyer
" When I started in the nineties, a sample size was a 4 and a 6. "
Edward Enninful
Size
Sample
Nineties
" I love the optimistic American style that Gap celebrates and the simplicity of the basic white T-shirt that allows you to be yourself. "
Edward Enninful
Simplicity
Love
You
" I learned that fashion was about more than fancy images. That there was a business side as well. "
Edward Enninful
Fashion
Business
Well
" I can tell you, without diversity, creativity remains stagnant. "
Edward Enninful
I Can
You
Creativity
" Change always takes time. "
Edward Enninful
Takes
Always
Change
" I'm so fascinated by the influence of social media on fashion. I've seen so many artists on Instagram, up and comers you would have never known otherwise. "
Edward Enninful
Influence
Social Media
Media
" I grew up in an African household, so lots of chicken, lots of rice. We ate Jollof rice, a very West African dish. "
Edward Enninful
Rice
Dish
Chicken
" I'm just propelled by insecurity; that's what really leads me to want to do better. "
Edward Enninful
Insecurity
Want
Me
" You could say slowly but surely, the world is changing in a good way - equality in all forms is more and more part of the global conversation, and people are celebrating diversity and individuality. "
Edward Enninful
Diversity
World
Equality
" People of power have to show empathy and kindness to the young. "
Edward Enninful
Young
Kindness
Power
" My 'Vogue' is about being inclusive; it's about diversity. Showing different women, different body shapes, different races, class. To be tackling gender. "
Edward Enninful
Class
Body
Women